Rascasse Audience Intelligence

TotalEnergies Target Market in Germany

A data profile of the people who buy, follow and care about TotalEnergies in Germany — modelled from more than twelve digital signal sources. TotalEnergies has an estimated audience of 621,294 people in Germany.

#7among Fuel / petrol in Germany#1290among Brand in Germany#451in Cars & Mobility

The average TotalEnergies fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Esso, Netto Marken-Discount, Tagesschau, with strongest over-indexing on Esso (6.49× the country average).

Demographically, the TotalEnergies audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical TotalEnergies fan in Germany is more female, around 43.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Esso.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TotalEnergies profile in Germany.

Audience size
621K
in Germany
Gender
55.2%♀
44.8% male
Age
43.1
average years
Country rank
#9820
Brand in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of TotalEnergies

55.2% are female, 44.8% are male, average age 43.1.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for TotalEnergies audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age43.1
Estimated audience size621,294
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the TotalEnergies audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4933%
50+20%
Fig. 04

Worldwide distribution

4.0%

of the worldwide TotalEnergies audience comes from Germany.

Worldwide audience distribution share by country for TotalEnergies
CountryShare
France43.2%
Belgium15.7%
Netherlands6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TotalEnergies audience in Germany is strongest.

Fig. 05

Top regions by affinity

TotalEnergies customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.40×
02Saarland~10K1.40×
03Rheinland-Pfalz~40K1.31×
04Berlin~30K1.29×
05Nordrhein-Westfalen~200K1.28×
06Brandenburg~20K1.23×
07Mecklenburg-Vorpommern~10K1.18×
08Sachsen~30K1.14×
09Bayern~100K1.06×
10Hessen~40K0.99×
11Baden-Württemberg~70K0.92×
12Thüringen~10K0.79×
13Niedersachsen~40K0.73×
14Hamburg~8K0.64×
15Bremen~3K0.61×
16Schleswig-Holstein~10K0.48×
Fig. 06

Affinity by region

Affinity by region — TotalEnergies, Germany
0.48×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TotalEnergies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TotalEnergies audience
#·InterestCategoryAffinity×
01TesaKids & Family18.52×
02FurnaceHome & Garden11.49×
03BeybladeLiterature11.05×
04Vapor steam cleanerHome & Garden10.71×
05DEVKBusiness & Career8.98×
06Motor oilCars & Mobility6.61×
07EssoCars & Mobility6.49×
08TargobankBusiness & Career4.96×
09Aral AGCars & Mobility4.35×
10Wetter.comHome & Garden3.86×
11QVCMovies & TV3.84×
12PostbankBusiness & Career3.58×
13FRITZ!BoxTechnology & Electronics3.40×
14Netto Marken-DiscountShopping3.38×
15CHECK24Business & Career3.36×
16HornbachShopping3.15×
17TagesschauMovies & TV2.69×
18WikipediaInternet & Social Media2.64×
19REWEShopping2.23×
20Obi (store)Shopping2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TotalEnergies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TotalEnergies audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.58×
Need for SecurityCONSERVATISM2.15×
Community OrientationOPEN1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TotalEnergies audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Early Adopter MentalityPOWER0.75×
Luxury OrientationPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is TotalEnergies's target market in Germany?

TotalEnergies's target market in Germany covers an estimated 621,294 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of TotalEnergies customers?

55.2% of the TotalEnergies audience are female, 44.8% are male, with an average age of 43.1 years.

03

Which brands do TotalEnergies fans like most?

TotalEnergies fans show strongest brand affinity for Esso (6.49×), Netto Marken-Discount (3.38×), and Tagesschau (2.69×) over the country average.

04

Where do TotalEnergies fans live in Germany?

TotalEnergies fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do TotalEnergies fans also like?

Beyond TotalEnergies itself, the audience over-indexes on Netto Marken-Discount (3.38×), Tagesschau (2.69×), Targobank (4.96×), and Hornbach (3.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in Germany

See TotalEnergies audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for TotalEnergies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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