TotalEnergies Audience in Germany
TotalEnergies has an estimated audience of 579,398 people in Germany. 55.2% are female, 44.8% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Anthony Hopkins, BP, Mobil 1, Western Union, Allgäu.
The average TotalEnergies fan in Germany is 43.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Anthony Hopkins, BP, Mobil 1, with strongest over-indexing on Anthony Hopkins (40.91× the country average). Demographically, the TotalEnergies audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of TotalEnergies fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 43.1 |
| Estimated audience size | 579,398 |
Audience persona
The typical TotalEnergies fan in Germany is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Anthony Hopkins.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,662 | 0.87× |
| Bayern | 96,382 | 1.03× |
| Baden-Württemberg | 79,820 | 1.01× |
| Hessen | 45,827 | 1.04× |
| Rheinland-Pfalz | 38,108 | 1.31× |
| Niedersachsen | 36,104 | 0.64× |
| Berlin | 27,957 | 1.08× |
| Sachsen | 27,766 | 0.98× |
| Brandenburg | 23,591 | 1.31× |
| Sachsen-Anhalt | 18,842 | 1.26× |
| Thüringen | 14,023 | 0.95× |
| Saarland | 13,699 | 1.93× |
| Schleswig-Holstein | 10,888 | 0.52× |
| Hamburg | 9,179 | 0.7× |
| Mecklenburg-Vorpommern | 8,431 | 0.76× |
| Bremen | 3,035 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anthony Hopkins | 40.91× | Movies & TV |
| BP | 63.36× | Cars & Mobility |
| Mobil 1 | 114.33× | Cars & Mobility |
| Western Union | 10.39× | Business & Career |
| Allgäu | 13.13× | Travel & Leisure |
| Satire | 8.81× | Literature |
| RTL Television | 6.28× | Movies & TV |
| Esso | 8.72× | Cars & Mobility |
| Motul (company) | 61.89× | Cars & Mobility |
| German television comedy | 9.68× | Movies & TV |
| Antivirus software | 13.66× | Technology & Electronics |
| Aral AG | 3.57× | Cars & Mobility |
| ABB Group | 20× | Technology & Electronics |
| Headphones | 7.33× | Technology & Electronics |
| Joaquin Phoenix | 15.8× | Movies & TV |
| KFC | 5× | Food & Beverages |
| Country rap | 6.85× | Music & Radio |
| Self care | 3.9× | Health |
| Tagesschau | 2.17× | Movies & TV |
| In aller Freundschaft | 4.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Need for Security | CONSERVATISM | 1.47 |
| Convenience Orientation | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 44.4% |
| Belgium | 15.1% |
| Netherlands | 6.0% |
See TotalEnergies audiences in other countries
More Fuel / petrol audiences in Germany
- Aral AG (14,569,693)
- Esso (4,160,934)
- Classic Tankstellen (1,041,396)
- Liqui Moly (921,327)
- Agip (661,859)
Frequently asked questions
How many fans does TotalEnergies have in Germany?
TotalEnergies has an estimated audience of 579,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of TotalEnergies fans?
55.2% of TotalEnergies fans are female, 44.8% are male, with an average age of 43.1 years.
Which brands do TotalEnergies fans like most?
TotalEnergies fans show strongest brand affinity for Anthony Hopkins (40.91×), BP (63.36×), and Mobil 1 (114.33×) over the country average.
Where do TotalEnergies fans live in Germany?
TotalEnergies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,662), Bayern (reach 96,382), and Baden-Württemberg (reach 79,820). These three regions account for the largest share of the active audience.
What other brands do TotalEnergies fans also like?
Beyond TotalEnergies itself, the audience over-indexes on BP (63.36×), Mobil 1 (114.33×), Western Union (10.39×), and Allgäu (13.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for TotalEnergies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.