Tesa Audience in Germany
Tesa has an estimated audience of 195,005 people in Germany. 49.1% are female, 50.9% are male, average age 45.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Aral AG, Commerzbank, FRITZ!Box, Western Union, Esso.
The average Tesa fan in Germany is 45.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Aral AG, Commerzbank, FRITZ!Box, with strongest over-indexing on Aral AG (6.07× the country average). Demographically, the Tesa audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Brand
Demographics of Tesa fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 45.3 |
| Estimated audience size | 195,005 |
Audience persona
The typical Tesa fan in Germany is balanced, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Aral AG.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 55,839 | 0.88× |
| Bayern | 54,121 | 1.16× |
| Baden-Württemberg | 51,423 | 1.3× |
| Niedersachsen | 25,534 | 0.91× |
| Hessen | 23,112 | 1.04× |
| Hamburg | 18,769 | 2.86× |
| Schleswig-Holstein | 16,032 | 1.54× |
| Rheinland-Pfalz | 12,339 | 0.85× |
| Berlin | 10,960 | 0.84× |
| Sachsen | 9,395 | 0.66× |
| Brandenburg | 5,629 | 0.63× |
| Sachsen-Anhalt | 4,543 | 0.6× |
| Thüringen | 4,414 | 0.6× |
| Mecklenburg-Vorpommern | 3,126 | 0.56× |
| Saarland | 2,307 | 0.65× |
| Bremen | 2,287 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aral AG | 6.07× | Cars & Mobility |
| Commerzbank | 5.96× | Business & Career |
| FRITZ!Box | 6.47× | Technology & Electronics |
| Western Union | 8.4× | Business & Career |
| Esso | 8.41× | Cars & Mobility |
| ImmoScout24 | 4.37× | Home & Garden |
| Netto Marken-Discount | 3.84× | Shopping |
| Sparkasse | 4.74× | Business & Career |
| Postbank | 4.53× | Business & Career |
| Deutsche Bank | 5.22× | Business & Career |
| Rossmann | 3.57× | Shopping |
| REWE | 3.09× | Shopping |
| AutoScout24 | 3.47× | Cars & Mobility |
| E.ON | 7.01× | Home & Garden |
| Obi (store) | 2.98× | Shopping |
| WeTransfer | 5.96× | Internet & Social Media |
| Fielmann | 4.63× | Health |
| Burger King | 3.54× | Food & Beverages |
| Aldi | 2.91× | Shopping |
| Vodafone | 3.47× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.07 |
| Travelling | THRILL | 2.65 |
| Sustainability | BALANCE | 2.5 |
| DIY Mentality | THRILL | 2.49 |
| Convenience Orientation | PREMIUM | 2.24 |
| Early Adopter Mentality | POWER | 2.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.8% |
| United States | 6.5% |
| Italy | 5.5% |
See Tesa audiences in other countries
More Kids & Family audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Tesa have in Germany?
Tesa has an estimated audience of 195,005 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tesa fans?
49.1% of Tesa fans are female, 50.9% are male, with an average age of 45.3 years.
Which brands do Tesa fans like most?
Tesa fans show strongest brand affinity for Aral AG (6.07×), Commerzbank (5.96×), and FRITZ!Box (6.47×) over the country average.
Where do Tesa fans live in Germany?
Tesa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 55,839), Bayern (reach 54,121), and Baden-Württemberg (reach 51,423). These three regions account for the largest share of the active audience.
What other brands do Tesa fans also like?
Beyond Tesa itself, the audience over-indexes on Commerzbank (5.96×), FRITZ!Box (6.47×), Western Union (8.4×), and Esso (8.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tesa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.