Fielmann Audience in Germany
Fielmann has an estimated audience of 7,618,584 people in Germany. 45.8% are female, 54.2% are male, average age 44.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Deichmann, REWE, Bonprix, Lidl, Gala.
The average Fielmann fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Deichmann, REWE, Bonprix, with strongest over-indexing on Deichmann (2.18× the country average). Demographically, the Fielmann audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Pet Ownership, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Optician
Demographics of Fielmann fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 44.7 |
| Estimated audience size | 7,618,584 |
Audience persona
The typical Fielmann fan in Germany is balanced, around 44.7 years old, with strong Pet Ownership tendencies and a notable affinity for Deichmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,835,905 | 1.1× |
| Bayern | 1,074,890 | 0.88× |
| Niedersachsen | 848,840 | 1.15× |
| Baden-Württemberg | 826,835 | 0.8× |
| Hessen | 517,047 | 0.89× |
| Berlin | 363,383 | 1.07× |
| Schleswig-Holstein | 360,935 | 1.32× |
| Sachsen | 336,141 | 0.9× |
| Rheinland-Pfalz | 323,755 | 0.85× |
| Hamburg | 298,812 | 1.74× |
| Brandenburg | 220,885 | 0.93× |
| Sachsen-Anhalt | 189,562 | 0.96× |
| Thüringen | 170,600 | 0.88× |
| Mecklenburg-Vorpommern | 119,914 | 0.82× |
| Bremen | 66,819 | 1.03× |
| Saarland | 64,968 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deichmann | 2.18× | Shopping |
| REWE | 1.67× | Shopping |
| Bonprix | 2.38× | Shopping |
| Lidl | 1.58× | Shopping |
| Gala | 1.65× | News |
| Western Union | 2.77× | Business & Career |
| Aral AG | 1.66× | Cars & Mobility |
| Deutsche Bahn | 1.57× | Cars & Mobility |
| Rossmann | 1.68× | Shopping |
| Vodafone | 1.72× | Technology & Electronics |
| Let's Dance (German TV series) | 1.95× | Movies & TV |
| Tchibo | 1.88× | Shopping |
| QVC | 2.05× | Movies & TV |
| pearle vision | 7.56× | Health |
| Ernsting's family | 2.19× | Shopping |
| Supermarket | 1.65× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.83× | Movies & TV |
| Street One | 2.31× | Fashion & Accessoires |
| Primark | 1.58× | Shopping |
| C&A | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.34 |
| DIY Mentality | THRILL | 1.31 |
| Indulgence | JOY | 1.26 |
| LGBTQ+ Identity | OPEN | 1.23 |
| Price Sensitivity | PREMIUM | 1.19 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.5% |
| Switzerland | 7.4% |
| Austria | 5.5% |
See Fielmann audiences in other countries
More Optician audiences in Germany
- Apollo-Optik (1,859,927)
- Eyes and more (1,580,137)
- Brillen.de (823,550)
- Brille24 (487,924)
- Linsenplatz (221,716)
Frequently asked questions
How many fans does Fielmann have in Germany?
Fielmann has an estimated audience of 7,618,584 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fielmann fans?
45.8% of Fielmann fans are female, 54.2% are male, with an average age of 44.7 years.
Which brands do Fielmann fans like most?
Fielmann fans show strongest brand affinity for Deichmann (2.18×), REWE (1.67×), and Bonprix (2.38×) over the country average.
Where do Fielmann fans live in Germany?
Fielmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,835,905), Bayern (reach 1,074,890), and Niedersachsen (reach 848,840). These three regions account for the largest share of the active audience.
What other brands do Fielmann fans also like?
Beyond Fielmann itself, the audience over-indexes on REWE (1.67×), Bonprix (2.38×), Lidl (1.58×), and Gala (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fielmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.