Brille24 Audience in Germany
Brille24 has an estimated audience of 487,923 people in Germany. 55.4% are female, 44.6% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Unique Gifts, Mothercare, Bank account, Cachorro, Headhunters (film).
The average Brille24 fan in Germany is 39.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Unique Gifts, Mothercare, Bank account, with strongest over-indexing on Unique Gifts (1.51× the country average). Demographically, the Brille24 audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Optician
Demographics of Brille24 fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 39.9 |
| Estimated audience size | 487,923 |
Audience persona
The typical Brille24 fan in Germany is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 103,054 | 0.97× |
| Bayern | 85,528 | 1.09× |
| Baden-Württemberg | 59,323 | 0.89× |
| Niedersachsen | 47,943 | 1.01× |
| Hessen | 34,029 | 0.92× |
| Sachsen | 28,321 | 1.18× |
| Rheinland-Pfalz | 26,926 | 1.1× |
| Sachsen-Anhalt | 18,105 | 1.43× |
| Brandenburg | 16,942 | 1.12× |
| Thüringen | 16,312 | 1.31× |
| Schleswig-Holstein | 14,621 | 0.83× |
| Berlin | 13,401 | 0.61× |
| Mecklenburg-Vorpommern | 11,279 | 1.21× |
| Hamburg | 7,103 | 0.64× |
| Saarland | 6,196 | 1.03× |
| Bremen | 2,670 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.51× | Shopping |
| Mothercare | 1.95× | Kids & Family |
| Bank account | 2.4× | Business & Career |
| Cachorro | 2.44× | Pets & Animals |
| Headhunters (film) | 3.15× | Movies & TV |
| Stamp collecting | 3.32× | Home & Garden |
| Business English | 1.73× | Business & Career |
| Home Delivery | 1.73× | Food & Beverages |
| Ireen Sheer | 1.69× | Music & Radio |
| Faktglaublich | 6.2× | Politics & Society |
| Horb am Neckar | 4.42× | Travel & Leisure |
| Figure painting (hobby) | 2.18× | Arts & Culture |
| Information sensitivity | 2.68× | Technology & Electronics |
| Fatteh | 5.24× | Food & Beverages |
| Microsoft Exchange Server | 6.25× | Technology & Electronics |
| Theocracy | 5× | Music & Radio |
| Carrie (novel) | 2.62× | Literature |
| Video izle | 1.52× | |
| Emil Nolde | 2.29× | Arts & Culture |
| Jason Clarke (actor) | 2.02× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.77 |
| Design Affinity | PREMIUM | 1.6 |
| Luxury Orientation | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.48 |
| Creativity | OPEN | 1.45 |
| DIY Mentality | THRILL | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.1% |
| Austria | 2.4% |
| Switzerland | 0.8% |
See Brille24 audiences in other countries
More Optician audiences in Germany
- Fielmann (7,618,585)
- Apollo-Optik (1,859,927)
- Eyes and more (1,580,137)
- Brillen.de (823,550)
- Linsenplatz (221,716)
Frequently asked questions
How many fans does Brille24 have in Germany?
Brille24 has an estimated audience of 487,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brille24 fans?
55.4% of Brille24 fans are female, 44.6% are male, with an average age of 39.9 years.
Which brands do Brille24 fans like most?
Brille24 fans show strongest brand affinity for Unique Gifts (1.51×), Mothercare (1.95×), and Bank account (2.4×) over the country average.
Where do Brille24 fans live in Germany?
Brille24 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 103,054), Bayern (reach 85,528), and Baden-Württemberg (reach 59,323). These three regions account for the largest share of the active audience.
What other brands do Brille24 fans also like?
Beyond Brille24 itself, the audience over-indexes on Mothercare (1.95×), Bank account (2.4×), Cachorro (2.44×), and Headhunters (film) (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brille24. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.