Contact lens Audience in Germany
Contact lens has an estimated audience of 678,796 people in Germany. 59.9% are female, 40.1% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: pearle vision, Fielmann, Eyes and more, Brille24, Brillen.de.
The average Contact lens fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include pearle vision, Fielmann, Eyes and more, with strongest over-indexing on pearle vision (73.1× the country average). Demographically, the Contact lens audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Pet Ownership, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Contact lens fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.4 |
| Estimated audience size | 678,796 |
Audience persona
The typical Contact lens fan in Germany is more female, around 39.4 years old, with strong Pet Ownership tendencies and a notable affinity for pearle vision.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,868 | 1.21× |
| Bayern | 118,862 | 1.09× |
| Baden-Württemberg | 111,272 | 1.2× |
| Niedersachsen | 73,786 | 1.12× |
| Hessen | 60,512 | 1.17× |
| Rheinland-Pfalz | 35,461 | 1.04× |
| Sachsen | 30,856 | 0.93× |
| Berlin | 30,783 | 1.01× |
| Schleswig-Holstein | 23,068 | 0.95× |
| Hamburg | 16,934 | 1.1× |
| Brandenburg | 16,914 | 0.8× |
| Thüringen | 14,100 | 0.82× |
| Sachsen-Anhalt | 13,609 | 0.77× |
| Mecklenburg-Vorpommern | 10,763 | 0.83× |
| Saarland | 8,664 | 1.04× |
| Bremen | 5,298 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| pearle vision | 73.1× | Health |
| Fielmann | 13.14× | Health |
| Eyes and more | 24.62× | Health |
| Brille24 | 35.74× | Health |
| Brillen.de | 27.01× | Health |
| Eye care professional | 50.63× | Beauty & Wellness |
| Acuvue | 60.23× | Health |
| Mister Spex | 20.51× | Shopping |
| Optometry | 29.08× | Business & Career |
| Linsenplatz | 38.11× | Health |
| Sunglass Hut | 39.02× | Fashion & Accessoires |
| Alcon | 58.08× | Health |
| Zenni Optical | 49.33× | Fashion & Accessoires |
| Family Eye Care | 167.3× | Health |
| Intraocular lens | 46.58× | Health |
| Progressive lens | 26.6× | Health |
| Bifocals | 47.2× | Health |
| Eyeglass prescription | 27.16× | Health |
| Bausch & Lomb | 56.81× | Health |
| Dailies | 50.32× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.62 |
| Design Affinity | PREMIUM | 1.62 |
| Creativity | OPEN | 1.54 |
| Sustainability | BALANCE | 1.44 |
| DIY Mentality | THRILL | 1.41 |
| Early Adopter Mentality | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.2% |
| Japan | 7.2% |
| China | 4.4% |
See Contact lens audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Contact lens have in Germany?
Contact lens has an estimated audience of 678,796 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Contact lens fans?
59.9% of Contact lens fans are female, 40.1% are male, with an average age of 39.4 years.
Which brands do Contact lens fans like most?
Contact lens fans show strongest brand affinity for pearle vision (73.1×), Fielmann (13.14×), and Eyes and more (24.62×) over the country average.
Where do Contact lens fans live in Germany?
Contact lens fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,868), Bayern (reach 118,862), and Baden-Württemberg (reach 111,272). These three regions account for the largest share of the active audience.
What other brands do Contact lens fans also like?
Beyond Contact lens itself, the audience over-indexes on Fielmann (13.14×), Eyes and more (24.62×), Brille24 (35.74×), and Brillen.de (27.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Contact lens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.