Rascasse Audience Intelligence

Mister Spex Target Market in Germany

A data profile of the people who buy, follow and care about Mister Spex in Germany — modelled from more than twelve digital signal sources. Mister Spex has an estimated audience of 1,124,968 people in Germany.

#760among Brand in Germany#199in Shopping

The average Mister Spex fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Contact lens, Eyewear, Tagesschau, with strongest over-indexing on Contact lens (20.51× the country average).

Demographically, the Mister Spex audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mister Spex fan in Germany is more female, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Contact lens.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mister Spex profile in Germany.

Audience size
1.1M
in Germany
Gender
57.0%♀
43.0% male
Age
40.5
average years
Country rank
#5871
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mister Spex

57.0% are female, 43.0% are male, average age 40.5.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Mister Spex audience in Germany
MetricValue
Female57.0%
Male43.0%
Average age40.5
Estimated audience size1,124,968
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Mister Spex audience in Germany
Age bracketShare%
16-1915%
20-2919%
30-3921%
40-4925%
50+20%
Fig. 04

Worldwide distribution

82.0%

of the worldwide Mister Spex audience comes from Germany.

Worldwide audience distribution share by country for Mister Spex
CountryShare
Germany82.0%
Austria5.3%
Switzerland4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mister Spex audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mister Spex customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.19×
02Baden-Württemberg~200K1.15×
03Berlin~60K1.15×
04Hessen~90K1.09×
05Rheinland-Pfalz~60K1.07×
06Bayern~200K1.06×
07Sachsen-Anhalt~30K1.05×
08Thüringen~30K1.03×
09Niedersachsen~100K1.02×
10Saarland~10K0.99×
11Hamburg~20K0.96×
12Brandenburg~30K0.91×
13Sachsen~50K0.84×
14Schleswig-Holstein~30K0.84×
15Mecklenburg-Vorpommern~20K0.83×
16Bremen~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Mister Spex, Germany
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mister Spex audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mister Spex audience
#·InterestCategoryAffinity×
01Contact lensHealth20.51×
02Eye care professionalBeauty & Wellness16.05×
03Progressive lensHealth11.78×
04Corrective lensHealth7.70×
05Eye protectionHealth7.05×
06OakleyFashion & Accessoires6.92×
07EyewearFashion & Accessoires5.25×
08Social shoppingShopping3.71×
09PandoraFashion & Accessoires3.36×
10PillowHome & Garden2.40×
11RefrigeratorHome & Garden2.26×
12Robert RedfordMovies & TV2.19×
13Western UnionBusiness & Career1.99×
14FocusNews1.89×
15C&AShopping1.68×
16FielmannHealth1.68×
17TagesschauMovies & TV1.63×
18Netto Marken-DiscountShopping1.52×
19Drop shippingShopping1.52×
20VacationsTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mister Spex audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mister Spex audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.75×
Luxury OrientationPREMIUM1.35×
IndulgenceJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mister Spex audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Social Media UsageJOY0.93×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mister Spex's target market in Germany?

Mister Spex's target market in Germany covers an estimated 1,124,968 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mister Spex customers?

57.0% of the Mister Spex audience are female, 43.0% are male, with an average age of 40.5 years.

03

Which brands do Mister Spex fans like most?

Mister Spex fans show strongest brand affinity for Contact lens (20.51×), Eyewear (5.25×), and Tagesschau (1.63×) over the country average.

04

Where do Mister Spex fans live in Germany?

Mister Spex fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mister Spex fans also like?

Beyond Mister Spex itself, the audience over-indexes on Eyewear (5.25×), Tagesschau (1.63×), Corrective lens (7.7×), and Eye care professional (16.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Mister Spex audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mister Spex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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