Mister Spex Audience in Germany
Mister Spex has an estimated audience of 1,066,134 people in Germany. 56.5% are female, 43.5% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Goop, Inductive charging, Goosebumps (film), Gordita, Emil Bulls.
The average Mister Spex fan in Germany is 39.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Goop, Inductive charging, Goosebumps (film), with strongest over-indexing on Goop (18.46× the country average). Demographically, the Mister Spex audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Mister Spex fans
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 39.4 |
| Estimated audience size | 1,066,134 |
Audience persona
The typical Mister Spex fan in Germany is more female, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Goop.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 280,668 | 1.2× |
| Bayern | 185,111 | 1.08× |
| Baden-Württemberg | 170,663 | 1.17× |
| Niedersachsen | 106,928 | 1.03× |
| Hessen | 91,071 | 1.12× |
| Rheinland-Pfalz | 58,031 | 1.09× |
| Berlin | 55,243 | 1.16× |
| Sachsen | 43,725 | 0.84× |
| Schleswig-Holstein | 32,453 | 0.85× |
| Brandenburg | 30,244 | 0.91× |
| Sachsen-Anhalt | 28,514 | 1.03× |
| Thüringen | 27,028 | 0.99× |
| Hamburg | 23,353 | 0.97× |
| Mecklenburg-Vorpommern | 16,319 | 0.8× |
| Saarland | 12,420 | 0.95× |
| Bremen | 7,287 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 18.46× | Internet & Social Media |
| Inductive charging | 17.62× | Home & Garden |
| Goosebumps (film) | 12.96× | Movies & TV |
| Gordita | 24.92× | Food & Beverages |
| Emil Bulls | 15.27× | Music & Radio |
| Goof | 11.94× | Movies & TV |
| Mothercare | 1.77× | Kids & Family |
| Home Delivery | 1.82× | Food & Beverages |
| Bank account | 1.89× | Business & Career |
| Stamp collecting | 3.32× | Home & Garden |
| Tracey Emin | 5.58× | Arts & Culture |
| Cachorro | 1.98× | Pets & Animals |
| Headhunters (film) | 2.6× | Movies & TV |
| Haitian Vodou | 1.67× | Politics & Society |
| Corfu (regional unit) | 1.65× | Travel & Leisure |
| Video izle | 1.74× | |
| Figure painting (hobby) | 2.07× | Arts & Culture |
| Song Il-gook | 13.5× | Movies & TV |
| Theocracy | 4.37× | Music & Radio |
| Elif | 2.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.65 |
| Design Affinity | PREMIUM | 1.4 |
| Luxury Orientation | PREMIUM | 1.37 |
| Sustainability | BALANCE | 1.33 |
| DIY Mentality | THRILL | 1.33 |
| Creativity | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.4% |
| Austria | 5.4% |
| Switzerland | 4.7% |
See Mister Spex audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Mister Spex have in Germany?
Mister Spex has an estimated audience of 1,066,134 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mister Spex fans?
56.5% of Mister Spex fans are female, 43.5% are male, with an average age of 39.4 years.
Which brands do Mister Spex fans like most?
Mister Spex fans show strongest brand affinity for Goop (18.46×), Inductive charging (17.62×), and Goosebumps (film) (12.96×) over the country average.
Where do Mister Spex fans live in Germany?
Mister Spex fans in Germany are most concentrated in Nordrhein-Westfalen (reach 280,668), Bayern (reach 185,111), and Baden-Württemberg (reach 170,663). These three regions account for the largest share of the active audience.
What other brands do Mister Spex fans also like?
Beyond Mister Spex itself, the audience over-indexes on Inductive charging (17.62×), Goosebumps (film) (12.96×), Gordita (24.92×), and Emil Bulls (15.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mister Spex. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.