Rascasse Audience Intelligence

Progressive lens Audience in Germany

A data profile of the people who buy, follow and care about Progressive lens in Germany — modelled from more than twelve digital signal sources. Progressive lens has an estimated audience of 301,092 people in Germany.

#6139among Topic in Germany#492in Health

The average Progressive lens fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Contact lens, Computer vision, Corrective lens, with strongest over-indexing on Contact lens (26.16× the country average).

Demographically, the Progressive lens audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Progressive lens fan in Germany is more female, around 44.1 years old, with strong Quality Awareness tendencies and a notable affinity for Contact lens.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Progressive lens profile in Germany.

Audience size
301K
in Germany
Gender
57.9%♀
42.1% male
Age
44.1
average years
Country rank
#17277
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Progressive lens fans

57.9% are female, 42.1% are male, average age 44.1.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Progressive lens audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age44.1
Estimated audience size301,092
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Progressive lens audience in Germany
Age bracketShare%
16-1912%
20-2915%
30-3915%
40-4929%
50+30%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Progressive lens audience comes from Germany.

Worldwide audience distribution share by country for Progressive lens
CountryShare
Japan13.3%
United States9.8%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Progressive lens audience in Germany is strongest.

Fig. 05

Top regions by affinity

Progressive lens fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.42×
02Saarland~5K1.32×
03Hamburg~8K1.17×
04Mecklenburg-Vorpommern~6K1.10×
05Thüringen~8K1.08×
06Sachsen-Anhalt~8K1.04×
07Brandenburg~9K1.00×
08Schleswig-Holstein~10K0.91×
09Rheinland-Pfalz~10K0.90×
10Berlin~10K0.89×
11Sachsen~10K0.87×
12Hessen~20K0.84×
13Niedersachsen~20K0.78×
14Baden-Württemberg~30K0.75×
15Bayern~40K0.73×
16Nordrhein-Westfalen~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Progressive lens, Germany
0.68×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Progressive lens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Progressive lens audience
#·InterestCategoryAffinity×
01OphthalmoscopyNGO / Political Party118.18×
02Computer visionTechnology & Electronics50.84×
03AcuvueHealth29.20×
04Contact lensHealth26.16×
05Eye care professionalBeauty & Wellness24.26×
06OptometryBusiness & Career22.49×
07Corrective lensHealth16.29×
08Brille24Health15.78×
09OphthalmologyHealth14.30×
10Eye protectionHealth14.27×
11Visual perceptionHealth12.57×
12Eyes and moreHealth12.21×
13Mister SpexShopping11.78×
14Brillen.deHealth11.78×
15Lens (optics)Technology & Electronics7.02×
16GlassHome & Garden5.14×
17WoolworthsShopping4.35×
18FielmannHealth3.67×
19HermèsFashion & Accessoires3.30×
20CHECK24Business & Career2.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Progressive lens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Progressive lens audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.53×
Early Adopter MentalityPOWER2.20×
Family OrientationCONSERVATISM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Progressive lens audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.61×
Risk AppetiteTHRILL0.72×
ExtroversionTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Progressive lens have in Germany?

Progressive lens has an estimated audience of 301,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Progressive lens fans?

57.9% of Progressive lens fans are female, 42.1% are male, with an average age of 44.1 years.

03

Which brands do Progressive lens fans like most?

Progressive lens fans show strongest brand affinity for Contact lens (26.16×), Computer vision (50.84×), and Corrective lens (16.29×) over the country average.

04

Where do Progressive lens fans live in Germany?

Progressive lens fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Progressive lens fans also like?

Beyond Progressive lens itself, the audience over-indexes on Computer vision (50.84×), Corrective lens (16.29×), Eyes and more (12.21×), and Visual perception (12.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Progressive lens audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Progressive lens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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