Progressive lens Audience in Germany
Progressive lens has an estimated audience of 301,092 people in Germany. 57.9% are female, 42.1% are male, average age 44.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Contact lens, Computer vision, Corrective lens, Visual perception, Eyes and more.
The average Progressive lens fan in Germany is 44.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Contact lens, Computer vision, Corrective lens, with strongest over-indexing on Contact lens (26.16× the country average). Demographically, the Progressive lens audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Pet Ownership, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Progressive lens fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 44.1 |
| Estimated audience size | 301,092 |
Audience persona
The typical Progressive lens fan in Germany is more female, around 44.1 years old, with strong Pet Ownership tendencies and a notable affinity for Contact lens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 38,098 | 0.58× |
| Bayern | 24,698 | 0.51× |
| Baden-Württemberg | 22,612 | 0.55× |
| Niedersachsen | 15,599 | 0.53× |
| Hessen | 13,052 | 0.57× |
| Rheinland-Pfalz | 9,502 | 0.63× |
| Thüringen | 8,948 | 1.17× |
| Hamburg | 8,702 | 1.28× |
| Sachsen-Anhalt | 8,691 | 1.11× |
| Brandenburg | 8,438 | 0.9× |
| Mecklenburg-Vorpommern | 8,371 | 1.46× |
| Sachsen | 7,924 | 0.54× |
| Bremen | 7,747 | 3.01× |
| Saarland | 7,598 | 2.06× |
| Schleswig-Holstein | 7,121 | 0.66× |
| Berlin | 6,068 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Contact lens | 26.16× | Health |
| Computer vision | 50.84× | Technology & Electronics |
| Corrective lens | 16.29× | Health |
| Visual perception | 12.57× | Health |
| Eyes and more | 12.21× | Health |
| Optometry | 22.49× | Business & Career |
| Ophthalmoscopy | 118.18× | |
| Ophthalmology | 14.3× | Health |
| Mister Spex | 11.78× | Shopping |
| Eye protection | 14.27× | Health |
| Lens (optics) | 7.02× | Technology & Electronics |
| Hermès | 3.3× | Fashion & Accessoires |
| Eye care professional | 24.26× | Beauty & Wellness |
| Brille24 | 15.78× | Health |
| Woolworths | 4.35× | Shopping |
| Brillen.de | 11.78× | Health |
| Acuvue | 29.2× | Health |
| Glass | 5.14× | Home & Garden |
| Fielmann | 3.67× | Health |
| CHECK24 | 2.86× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.6 |
| Creativity | OPEN | 1.59 |
| Design Affinity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.53 |
| DIY Mentality | THRILL | 1.46 |
| Sustainability | BALANCE | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.3% |
| United States | 9.8% |
| Brazil | 4.9% |
See Progressive lens audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Progressive lens have in Germany?
Progressive lens has an estimated audience of 301,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Progressive lens fans?
57.9% of Progressive lens fans are female, 42.1% are male, with an average age of 44.1 years.
Which brands do Progressive lens fans like most?
Progressive lens fans show strongest brand affinity for Contact lens (26.16×), Computer vision (50.84×), and Corrective lens (16.29×) over the country average.
Where do Progressive lens fans live in Germany?
Progressive lens fans in Germany are most concentrated in Nordrhein-Westfalen (reach 38,098), Bayern (reach 24,698), and Baden-Württemberg (reach 22,612). These three regions account for the largest share of the active audience.
What other brands do Progressive lens fans also like?
Beyond Progressive lens itself, the audience over-indexes on Computer vision (50.84×), Corrective lens (16.29×), Visual perception (12.57×), and Eyes and more (12.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Progressive lens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.