Ophthalmology Audience in Germany
Ophthalmology has an estimated audience of 745,028 people in Germany. 59.4% are female, 40.6% are male, average age 44.4. Top regions: Bayern, Berlin, Baden-Württemberg. Top brand affinities: Western Union, Jotex, Eye care professional, Real property, Eyewear.
The average Ophthalmology fan in Germany is 44.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Berlin, Baden-Württemberg. Top brand affinities include Western Union, Jotex, Eye care professional, with strongest over-indexing on Western Union (17.15× the country average). Demographically, the Ophthalmology audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Ophthalmology fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 44.4 |
| Estimated audience size | 745,028 |
Audience persona
The typical Ophthalmology fan in Germany is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 152,330 | 1.27× |
| Berlin | 106,454 | 3.2× |
| Baden-Württemberg | 106,287 | 1.05× |
| Hessen | 99,788 | 1.76× |
| Nordrhein-Westfalen | 80,021 | 0.49× |
| Niedersachsen | 45,617 | 0.63× |
| Rheinland-Pfalz | 39,174 | 1.05× |
| Sachsen | 26,464 | 0.72× |
| Hamburg | 19,348 | 1.15× |
| Schleswig-Holstein | 16,836 | 0.63× |
| Brandenburg | 16,491 | 0.71× |
| Thüringen | 12,955 | 0.68× |
| Sachsen-Anhalt | 11,539 | 0.6× |
| Mecklenburg-Vorpommern | 6,286 | 0.44× |
| Bremen | 6,196 | 0.97× |
| Saarland | 5,923 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 17.15× | Business & Career |
| Jotex | 78.71× | Shopping |
| Eye care professional | 48.99× | Beauty & Wellness |
| Real property | 6.08× | Home & Garden |
| Eyewear | 7.04× | Fashion & Accessoires |
| Tagesschau | 2.32× | Movies & TV |
| Spiegel Online | 2.14× | News |
| Pets | 1.76× | Pets & Animals |
| Primark | 2.78× | Shopping |
| Mountain biking | 3.9× | Sports |
| Drop shipping | 2.83× | Shopping |
| Contact lens | 10.3× | Health |
| Image scanner | 10.21× | Technology & Electronics |
| General practitioner | 9.5× | Health |
| Fielmann | 2.86× | Health |
| Automobiles | 1.69× | Cars & Mobility |
| Airbnb | 1.96× | Travel & Leisure |
| Netto Marken-Discount | 1.81× | Shopping |
| Winona Ryder | 4.51× | Movies & TV |
| Ray-Ban | 6.17× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.81 |
| Design Affinity | PREMIUM | 1.67 |
| DIY Mentality | THRILL | 1.62 |
| Sports Activity | POWER | 1.59 |
| Quality Awareness | PREMIUM | 1.57 |
| Sustainability | BALANCE | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Brazil | 5.5% |
| Italy | 5.3% |
See Ophthalmology audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Ophthalmology have in Germany?
Ophthalmology has an estimated audience of 745,028 people in Germany, concentrated in Bayern and Berlin.
What is the gender split and age of Ophthalmology fans?
59.4% of Ophthalmology fans are female, 40.6% are male, with an average age of 44.4 years.
Which brands do Ophthalmology fans like most?
Ophthalmology fans show strongest brand affinity for Western Union (17.15×), Jotex (78.71×), and Eye care professional (48.99×) over the country average.
Where do Ophthalmology fans live in Germany?
Ophthalmology fans in Germany are most concentrated in Bayern (reach 152,330), Berlin (reach 106,454), and Baden-Württemberg (reach 106,287). These three regions account for the largest share of the active audience.
What other brands do Ophthalmology fans also like?
Beyond Ophthalmology itself, the audience over-indexes on Jotex (78.71×), Eye care professional (48.99×), Real property (6.08×), and Eyewear (7.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ophthalmology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.