Rascasse Audience Intelligence

Ophthalmology Audience in Germany

A data profile of the people who buy, follow and care about Ophthalmology in Germany — modelled from more than twelve digital signal sources. Ophthalmology has an estimated audience of 745,028 people in Germany.

#3755among Topic in Germany#240in Health

The average Ophthalmology fan in Germany is 44.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Eye care professional, Corrective lens, Eye protection, with strongest over-indexing on Eye care professional (52.07× the country average).

Demographically, the Ophthalmology audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ophthalmology fan in Germany is more female, around 44.4 years old, with strong Indulgence tendencies and a notable affinity for Eye care professional.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ophthalmology profile in Germany.

Audience size
745K
in Germany
Gender
59.4%♀
40.6% male
Age
44.4
average years
Country rank
#8424
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ophthalmology fans

59.4% are female, 40.6% are male, average age 44.4.

Fig. 02

Gender split

59.4%
Female
40.6%
Male
Demographic split for Ophthalmology audience in Germany
MetricValue
Female59.4%
Male40.6%
Average age44.4
Estimated audience size745,028
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Ophthalmology audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3919%
40-4926%
50+30%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Ophthalmology audience comes from Germany.

Worldwide audience distribution share by country for Ophthalmology
CountryShare
United States20.3%
Brazil5.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ophthalmology audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ophthalmology fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K2.71×
02Hessen~90K1.56×
03Mecklenburg-Vorpommern~20K1.22×
04Sachsen~40K1.18×
05Bayern~100K1.17×
06Hamburg~20K1.14×
07Rheinland-Pfalz~40K1.03×
08Baden-Württemberg~100K1.01×
09Bremen~6K1.01×
10Sachsen-Anhalt~20K0.85×
11Nordrhein-Westfalen~100K0.79×
12Brandenburg~20K0.79×
13Thüringen~10K0.79×
14Saarland~7K0.79×
15Niedersachsen~50K0.72×
16Schleswig-Holstein~20K0.71×
Fig. 06

Affinity by region

Affinity by region — Ophthalmology, Germany
0.71×1.00×2.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ophthalmology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ophthalmology audience
#·InterestCategoryAffinity×
01Eye care professionalBeauty & Wellness52.07×
02Eye protectionHealth14.32×
03Progressive lensHealth14.30×
04General practitionerHealth13.34×
05Corrective lensHealth13.05×
06Contact lensHealth10.87×
07NeurosurgeryHealth8.33×
08OakleyFashion & Accessoires8.27×
09EyewearFashion & Accessoires6.15×
10Ray-BanFashion & Accessoires5.00×
11Social shoppingShopping4.43×
12Western UnionBusiness & Career3.42×
13EssoCars & Mobility3.23×
14RefrigeratorHome & Garden2.99×
15FocusNews2.55×
16TagesschauMovies & TV2.15×
17PrimarkShopping1.85×
18Netto Marken-DiscountShopping1.76×
19KitchenHome & Garden1.69×
20Müller (company)Food & Beverages1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ophthalmology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ophthalmology audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.87×
Need for SecurityCONSERVATISM1.55×
Quality AwarenessPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ophthalmology audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.91×
PatriotismCONSERVATISM0.92×
Social Media UsageJOY0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ophthalmology have in Germany?

Ophthalmology has an estimated audience of 745,028 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Ophthalmology fans?

59.4% of Ophthalmology fans are female, 40.6% are male, with an average age of 44.4 years.

03

Which brands do Ophthalmology fans like most?

Ophthalmology fans show strongest brand affinity for Eye care professional (52.07×), Corrective lens (13.05×), and Eye protection (14.32×) over the country average.

04

Where do Ophthalmology fans live in Germany?

Ophthalmology fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ophthalmology fans also like?

Beyond Ophthalmology itself, the audience over-indexes on Corrective lens (13.05×), Eye protection (14.32×), General practitioner (13.34×), and Tagesschau (2.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Ophthalmology audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ophthalmology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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