Eye protection Audience in Germany
Eye protection has an estimated audience of 667,102 people in Germany. 59.3% are female, 40.7% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Corrective lens, Ophthalmology, Music, Reading, Arts and music.
The average Eye protection fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Corrective lens, Ophthalmology, Music, with strongest over-indexing on Corrective lens (13.03× the country average). Demographically, the Eye protection audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Eye protection fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 34.8 |
| Estimated audience size | 667,102 |
Audience persona
The typical Eye protection fan in Germany is more female, around 34.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Corrective lens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,495 | 0.83× |
| Bayern | 97,848 | 0.91× |
| Baden-Württemberg | 77,758 | 0.85× |
| Niedersachsen | 55,246 | 0.85× |
| Hessen | 42,281 | 0.83× |
| Berlin | 39,299 | 1.32× |
| Rheinland-Pfalz | 27,926 | 0.84× |
| Sachsen | 25,404 | 0.78× |
| Schleswig-Holstein | 20,656 | 0.86× |
| Thüringen | 18,443 | 1.08× |
| Brandenburg | 17,216 | 0.83× |
| Sachsen-Anhalt | 13,931 | 0.81× |
| Mecklenburg-Vorpommern | 12,253 | 0.96× |
| Saarland | 12,180 | 1.49× |
| Bremen | 11,953 | 2.1× |
| Hamburg | 10,016 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corrective lens | 13.03× | Health |
| Ophthalmology | 14.32× | Health |
| Music | 1.8× | Business & Career |
| Reading | 1.84× | Literature |
| Arts and music | 1.66× | Arts & Culture |
| Sports | 1.7× | Sports |
| Contact lens | 12.01× | Health |
| Outdoor recreation | 1.72× | Sports |
| Food and drink | 1.54× | Food & Beverages |
| Food | 1.62× | Food & Beverages |
| Consumer electronics | 1.67× | Technology & Electronics |
| Eyes and more | 7.52× | Health |
| Optician | 11.55× | Health |
| Movies | 1.57× | Movies & TV |
| Ray-Ban | 7.32× | Fashion & Accessoires |
| Human eye | 8.13× | Health |
| Progressive lens | 14.91× | Health |
| Brillen.de | 8.93× | Health |
| Optometry | 12.02× | Business & Career |
| TikTok | 1.56× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.66 |
| Design Affinity | PREMIUM | 1.77 |
| Sports Activity | POWER | 1.7 |
| Sustainability | BALANCE | 1.66 |
| Creativity | OPEN | 1.53 |
| Pet Ownership | JOY | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 6.8% |
| Italy | 6.3% |
See Eye protection audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Eye protection have in Germany?
Eye protection has an estimated audience of 667,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eye protection fans?
59.3% of Eye protection fans are female, 40.7% are male, with an average age of 34.8 years.
Which brands do Eye protection fans like most?
Eye protection fans show strongest brand affinity for Corrective lens (13.03×), Ophthalmology (14.32×), and Music (1.8×) over the country average.
Where do Eye protection fans live in Germany?
Eye protection fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,495), Bayern (reach 97,848), and Baden-Württemberg (reach 77,758). These three regions account for the largest share of the active audience.
What other brands do Eye protection fans also like?
Beyond Eye protection itself, the audience over-indexes on Ophthalmology (14.32×), Music (1.8×), Reading (1.84×), and Arts and music (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eye protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.