Eye protection Audience in Germany
A data profile of the people who buy, follow and care about Eye protection in Germany — modelled from more than twelve digital signal sources. Eye protection has an estimated audience of 667,102 people in Germany.
The average Eye protection fan in Germany is 34.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Corrective lens, Ophthalmology, Music, with strongest over-indexing on Corrective lens (13.03× the country average).
Demographically, the Eye protection audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Mindfulness, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Eye protection fan in Germany is more female, around 34.8 years old, with strong Mindfulness tendencies and a notable affinity for Corrective lens.
At a glance
The key figures that characterise the Eye protection profile in Germany.
Search interest · 12-month trend
Demographics of Eye protection fans
59.3% are female, 40.7% are male, average age 34.8.
Gender split
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 34.8 |
| Estimated audience size | 667,102 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 24% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide Eye protection audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.8% |
| Japan | 6.8% |
| Italy | 6.3% |
Geography
Where the Eye protection audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~8K | 1.32× | |
| 02 | Saarland | ~10K | 1.20× | |
| 03 | Berlin | ~30K | 1.16× | |
| 04 | Thüringen | ~20K | 1.03× | |
| 05 | Mecklenburg-Vorpommern | ~10K | 1.02× | |
| 06 | Sachsen-Anhalt | ~20K | 1.01× | |
| 07 | Brandenburg | ~20K | 0.96× | |
| 08 | Schleswig-Holstein | ~20K | 0.94× | |
| 09 | Rheinland-Pfalz | ~30K | 0.93× | |
| 10 | Hamburg | ~10K | 0.90× | |
| 11 | Niedersachsen | ~60K | 0.89× | |
| 12 | Sachsen | ~30K | 0.89× | |
| 13 | Nordrhein-Westfalen | ~100K | 0.86× | |
| 14 | Bayern | ~90K | 0.86× | |
| 15 | Hessen | ~40K | 0.86× | |
| 16 | Baden-Württemberg | ~80K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Eye protection audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Progressive lens | Health | 14.91× | ||
| 02 | Ophthalmology | Health | 14.32× | ||
| 03 | Corrective lens | Health | 13.03× | ||
| 04 | Contact lens | Health | 12.01× | ||
| 05 | Optician | Health | 11.55× | ||
| 06 | Brillen.de | Health | 8.93× | ||
| 07 | Human eye | Health | 8.13× | ||
| 08 | Eyes and more | Health | 7.52× | ||
| 09 | Ray-Ban | Fashion & Accessoires | 7.32× | ||
| 10 | Fielmann | Health | 2.89× | ||
| 11 | Hermès | Fashion & Accessoires | 2.30× | ||
| 12 | Reading | Literature | 1.84× | ||
| 13 | Music | Business & Career | 1.80× | ||
| 14 | Outdoor recreation | Sports | 1.72× | ||
| 15 | Sports | Sports | 1.70× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.67× | ||
| 17 | Arts and music | Arts & Culture | 1.66× | ||
| 18 | Food | Food & Beverages | 1.62× | ||
| 19 | Movies | Movies & TV | 1.57× | ||
| 20 | Food and drink | Food & Beverages | 1.54× |
Personality of the Eye protection audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.82× | |
| Individualism | JOY | 1.81× | |
| Design Affinity | PREMIUM | 1.73× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.07× | |
| Need for Security | CONSERVATISM | 1.10× | |
| Social Media Usage | JOY | 1.23× |
Frequently asked questions
How many fans does Eye protection have in Germany?
Eye protection has an estimated audience of 667,102 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Eye protection fans?
59.3% of Eye protection fans are female, 40.7% are male, with an average age of 34.8 years.
Which brands do Eye protection fans like most?
Eye protection fans show strongest brand affinity for Corrective lens (13.03×), Ophthalmology (14.32×), and Music (1.8×) over the country average.
Where do Eye protection fans live in Germany?
Eye protection fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Eye protection fans also like?
Beyond Eye protection itself, the audience over-indexes on Ophthalmology (14.32×), Music (1.8×), Reading (1.84×), and Arts and music (1.66×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Eye protection audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eye protection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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