Rascasse Audience Intelligence

Eyes and more Target Market in Germany

A data profile of the people who buy, follow and care about Eyes and more in Germany — modelled from more than twelve digital signal sources. Eyes and more has an estimated audience of 1,644,794 people in Germany.

#3among Optician in Germany#515among Brand in Germany#105in Health

The average Eyes and more fan in Germany is 39.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Contact lens, Eyewear, Pandora, with strongest over-indexing on Contact lens (24.62× the country average).

Demographically, the Eyes and more audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Eyes and more fan in Germany is more female, around 39.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Contact lens.

Category: Health · Type: Brand · Subtype: Optician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eyes and more profile in Germany.

Audience size
1.6M
in Germany
Gender
56.0%♀
44.0% male
Age
39.3
average years
Country rank
#4089
Brand in Germany
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eyes and more

56.0% are female, 44.0% are male, average age 39.3.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Eyes and more audience in Germany
MetricValue
Female56.0%
Male44.0%
Average age39.3
Estimated audience size1,644,794
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Eyes and more audience in Germany
Age bracketShare%
16-1915%
20-2923%
30-3923%
40-4923%
50+16%
Fig. 04

Worldwide distribution

82.4%

of the worldwide Eyes and more audience comes from Germany.

Worldwide audience distribution share by country for Eyes and more
CountryShare
Germany82.4%
Belgium7.8%
Austria4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eyes and more audience in Germany is strongest.

Fig. 05

Top regions by affinity

Eyes and more customers by region in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.63×
02Saarland~30K1.43×
03Nordrhein-Westfalen~500K1.37×
04Rheinland-Pfalz~100K1.32×
05Hamburg~40K1.14×
06Bremen~10K1.09×
07Schleswig-Holstein~60K1.04×
08Mecklenburg-Vorpommern~30K1.02×
09Hessen~100K0.93×
10Sachsen-Anhalt~40K0.87×
11Brandenburg~40K0.82×
12Bayern~200K0.77×
13Sachsen~60K0.74×
14Berlin~50K0.67×
15Baden-Württemberg~100K0.61×
16Thüringen~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Eyes and more, Germany
0.60×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eyes and more audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eyes and more audience
#·InterestCategoryAffinity×
01Contact lensHealth24.62×
02Eye care professionalBeauty & Wellness18.20×
03Progressive lensHealth12.21×
04OakleyFashion & Accessoires10.12×
05Corrective lensHealth8.10×
06EyewearFashion & Accessoires7.85×
07Eye protectionHealth7.52×
08Ray-BanFashion & Accessoires7.29×
09DesigualFashion & Accessoires5.30×
10PandoraFashion & Accessoires5.23×
11Social shoppingShopping3.40×
12SunglassesFashion & Accessoires2.99×
13PillowHome & Garden2.84×
14RefrigeratorHome & Garden2.44×
15Robert RedfordMovies & TV2.19×
16Drop shippingShopping1.99×
17PrimarkShopping1.87×
18Musical instrumentMusic & Radio1.75×
19BreuningerFashion & Accessoires1.63×
20HermèsFashion & Accessoires1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eyes and more audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eyes and more audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
Luxury OrientationPREMIUM1.46×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eyes and more audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.95×
Social Media UsageJOY0.99×
Pet OwnershipJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eyes and more's target market in Germany?

Eyes and more's target market in Germany covers an estimated 1,644,794 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Eyes and more customers?

56.0% of the Eyes and more audience are female, 44.0% are male, with an average age of 39.3 years.

03

Which brands do Eyes and more fans like most?

Eyes and more fans show strongest brand affinity for Contact lens (24.62×), Eyewear (7.85×), and Pandora (5.23×) over the country average.

04

Where do Eyes and more fans live in Germany?

Eyes and more fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Niedersachsen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Eyes and more fans also like?

Beyond Eyes and more itself, the audience over-indexes on Eyewear (7.85×), Pandora (5.23×), Ray-Ban (7.29×), and Oakley (10.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Optician audiences in Germany

See Eyes and more audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Eyes and more. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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