Eyes and more Audience in Germany
Eyes and more has an estimated audience of 844,502 people in Germany. 54.9% are female, 45.1% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Contact lens, Eyewear, Western Union, Jotex, Ariana Grande.
The average Eyes and more fan in Germany is 39.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Contact lens, Eyewear, Western Union, with strongest over-indexing on Contact lens (21.17× the country average). Demographically, the Eyes and more audience skews balanced with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Optician
Demographics of Eyes and more fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 39.5 |
| Estimated audience size | 844,502 |
Audience persona
The typical Eyes and more fan in Germany is balanced, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for Contact lens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 495,711 | 1.43× |
| Niedersachsen | 258,332 | 1.68× |
| Bayern | 199,431 | 0.79× |
| Baden-Württemberg | 132,560 | 0.61× |
| Hessen | 116,224 | 0.97× |
| Rheinland-Pfalz | 108,039 | 1.36× |
| Schleswig-Holstein | 59,485 | 1.05× |
| Sachsen | 54,571 | 0.7× |
| Berlin | 50,908 | 0.72× |
| Hamburg | 41,777 | 1.17× |
| Brandenburg | 40,645 | 0.83× |
| Sachsen-Anhalt | 35,105 | 0.86× |
| Mecklenburg-Vorpommern | 27,638 | 0.92× |
| Saarland | 26,879 | 1.39× |
| Thüringen | 19,278 | 0.48× |
| Bremen | 14,095 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Contact lens | 21.17× | Health |
| Eyewear | 7.78× | Fashion & Accessoires |
| Western Union | 5.4× | Business & Career |
| Jotex | 27.02× | Shopping |
| Ariana Grande | 6.25× | Music & Radio |
| Pandora | 6.22× | Fashion & Accessoires |
| Drop shipping | 3.37× | Shopping |
| Real property | 4.53× | Home & Garden |
| Ray-Ban | 7.84× | Fashion & Accessoires |
| Tagesschau | 1.74× | Movies & TV |
| Spiegel Online | 1.92× | News |
| TikTok | 1.57× | Internet & Social Media |
| Primark | 2.46× | Shopping |
| Pillow | 3.91× | Home & Garden |
| Eye care professional | 16.58× | Beauty & Wellness |
| Airbnb | 1.96× | Travel & Leisure |
| Do it yourself (DIY) | 1.7× | Home & Garden |
| H&M | 1.7× | Shopping |
| Hermès | 1.98× | Fashion & Accessoires |
| Breuninger | 2.19× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.57 |
| Luxury Orientation | PREMIUM | 1.56 |
| Price Sensitivity | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.47 |
| Sports Activity | POWER | 1.45 |
| Creativity | OPEN | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.6% |
| Belgium | 13.5% |
| Netherlands | 6.2% |
See Eyes and more audiences in other countries
More Optician audiences in Germany
- Fielmann (7,618,585)
- Apollo-Optik (1,859,927)
- Brillen.de (823,550)
- Brille24 (487,924)
- Linsenplatz (221,716)
Frequently asked questions
How many fans does Eyes and more have in Germany?
Eyes and more has an estimated audience of 844,502 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Eyes and more fans?
54.9% of Eyes and more fans are female, 45.1% are male, with an average age of 39.5 years.
Which brands do Eyes and more fans like most?
Eyes and more fans show strongest brand affinity for Contact lens (21.17×), Eyewear (7.78×), and Western Union (5.4×) over the country average.
Where do Eyes and more fans live in Germany?
Eyes and more fans in Germany are most concentrated in Nordrhein-Westfalen (reach 495,711), Niedersachsen (reach 258,332), and Bayern (reach 199,431). These three regions account for the largest share of the active audience.
What other brands do Eyes and more fans also like?
Beyond Eyes and more itself, the audience over-indexes on Eyewear (7.78×), Western Union (5.4×), Jotex (27.02×), and Ariana Grande (6.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Eyes and more. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.