Rascasse Audience Intelligence

Brillen.de Target Market in Germany

A data profile of the people who buy, follow and care about Brillen.de in Germany — modelled from more than twelve digital signal sources. Brillen.de has an estimated audience of 812,082 people in Germany.

#4among Optician in Germany#1017among Brand in Germany#219in Health

The average Brillen.de fan in Germany is 40.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Contact lens, Eyewear, Eye care professional, with strongest over-indexing on Contact lens (27.01× the country average).

Demographically, the Brillen.de audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Brillen.de fan in Germany is more female, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Contact lens.

Category: Health · Type: Brand · Subtype: Optician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brillen.de profile in Germany.

Audience size
812K
in Germany
Gender
57.2%♀
42.8% male
Age
40.9
average years
Country rank
#7788
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Brillen.de

57.2% are female, 42.8% are male, average age 40.9.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for Brillen.de audience in Germany
MetricValue
Female57.2%
Male42.8%
Average age40.9
Estimated audience size812,082
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Brillen.de audience in Germany
Age bracketShare%
16-1914%
20-2919%
30-3921%
40-4926%
50+20%
Fig. 04

Worldwide distribution

96.6%

of the worldwide Brillen.de audience comes from Germany.

Worldwide audience distribution share by country for Brillen.de
CountryShare
Germany96.6%
China0.8%
Austria0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brillen.de audience in Germany is strongest.

Fig. 05

Top regions by affinity

Brillen.de customers by region in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K1.60×
02Thüringen~30K1.50×
03Sachsen-Anhalt~30K1.25×
04Rheinland-Pfalz~50K1.23×
05Saarland~10K1.08×
06Niedersachsen~90K1.05×
07Nordrhein-Westfalen~200K1.02×
08Brandenburg~30K0.98×
09Bremen~7K0.98×
10Hessen~60K0.95×
11Bayern~100K0.91×
12Baden-Württemberg~90K0.79×
13Schleswig-Holstein~20K0.76×
14Berlin~30K0.73×
15Sachsen~30K0.70×
16Hamburg~10K0.56×
Fig. 06

Affinity by region

Affinity by region — Brillen.de, Germany
0.56×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brillen.de audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brillen.de audience
#·InterestCategoryAffinity×
01Contact lensHealth27.01×
02Eye care professionalBeauty & Wellness21.05×
03Progressive lensHealth11.78×
04Argos (retailer)Shopping10.78×
05Corrective lensHealth9.86×
06Eye protectionHealth8.93×
07OakleyFashion & Accessoires6.92×
08EyewearFashion & Accessoires6.51×
09DesigualFashion & Accessoires5.19×
10Social shoppingShopping3.71×
11Kelly OsbourneMusic & Radio3.67×
12PandoraFashion & Accessoires3.36×
13PillowHome & Garden2.80×
14RefrigeratorHome & Garden2.48×
15Western UnionBusiness & Career2.46×
16SunglassesFashion & Accessoires2.18×
17FocusNews2.09×
18Drop shippingShopping1.80×
19TagesschauMovies & TV1.74×
20Netto Marken-DiscountShopping1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brillen.de audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brillen.de audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.80×
Quality AwarenessPREMIUM1.41×
Luxury OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brillen.de audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.91×
Social Media UsageJOY0.93×
SpiritualityBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Brillen.de's target market in Germany?

Brillen.de's target market in Germany covers an estimated 812,082 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Brillen.de customers?

57.2% of the Brillen.de audience are female, 42.8% are male, with an average age of 40.9 years.

03

Which brands do Brillen.de fans like most?

Brillen.de fans show strongest brand affinity for Contact lens (27.01×), Eyewear (6.51×), and Eye care professional (21.05×) over the country average.

04

Where do Brillen.de fans live in Germany?

Brillen.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Brillen.de fans also like?

Beyond Brillen.de itself, the audience over-indexes on Eyewear (6.51×), Eye care professional (21.05×), Corrective lens (9.86×), and Tagesschau (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Optician audiences in Germany

See Brillen.de audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Brillen.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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