Brillen.de Audience in Germany
Brillen.de has an estimated audience of 378,438 people in Germany. 55.7% are female, 44.3% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Unique Gifts, Mothercare, Christmas Gift, Bank account, Stamp collecting.
The average Brillen.de fan in Germany is 40.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Unique Gifts, Mothercare, Christmas Gift, with strongest over-indexing on Unique Gifts (1.57× the country average). Demographically, the Brillen.de audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Brand · Subtype: Optician
Demographics of Brillen.de fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 40.4 |
| Estimated audience size | 378,438 |
Audience persona
The typical Brillen.de fan in Germany is more female, around 40.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 190,080 | 1.05× |
| Bayern | 119,149 | 0.9× |
| Niedersachsen | 88,943 | 1.11× |
| Baden-Württemberg | 86,045 | 0.77× |
| Hessen | 59,659 | 0.95× |
| Rheinland-Pfalz | 49,322 | 1.2× |
| Thüringen | 31,089 | 1.48× |
| Sachsen-Anhalt | 29,127 | 1.36× |
| Sachsen | 28,300 | 0.7× |
| Brandenburg | 25,982 | 1.02× |
| Schleswig-Holstein | 24,471 | 0.83× |
| Berlin | 23,580 | 0.64× |
| Mecklenburg-Vorpommern | 23,260 | 1.48× |
| Saarland | 10,952 | 1.08× |
| Hamburg | 10,809 | 0.58× |
| Bremen | 5,960 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 1.57× | Shopping |
| Mothercare | 1.94× | Kids & Family |
| Christmas Gift | 1.52× | Kids & Family |
| Bank account | 1.97× | Business & Career |
| Stamp collecting | 3.32× | Home & Garden |
| Home Delivery | 1.71× | Food & Beverages |
| Video izle | 2.05× | |
| Cachorro | 1.98× | Pets & Animals |
| Ireen Sheer | 1.55× | Music & Radio |
| Headhunters (film) | 2.48× | Movies & TV |
| Corfu (regional unit) | 1.57× | Travel & Leisure |
| Faktglaublich | 5.52× | Politics & Society |
| Theocracy | 5× | Music & Radio |
| İlahiler | 4.44× | Literature |
| Fatteh | 4.93× | Food & Beverages |
| Samanyolu Haber | 2.06× | Movies & TV |
| Carrie (novel) | 2.62× | Literature |
| Information sensitivity | 2.36× | Technology & Electronics |
| Horb am Neckar | 3.61× | Travel & Leisure |
| Figure painting (hobby) | 1.77× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.7 |
| Design Affinity | PREMIUM | 1.43 |
| DIY Mentality | THRILL | 1.38 |
| Pet Ownership | JOY | 1.36 |
| Luxury Orientation | PREMIUM | 1.36 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.2% |
| China | 1.3% |
| United States | 0.9% |
See Brillen.de audiences in other countries
More Optician audiences in Germany
- Fielmann (7,618,585)
- Apollo-Optik (1,859,927)
- Eyes and more (1,580,137)
- Brille24 (487,924)
- Linsenplatz (221,716)
Frequently asked questions
How many fans does Brillen.de have in Germany?
Brillen.de has an estimated audience of 378,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brillen.de fans?
55.7% of Brillen.de fans are female, 44.3% are male, with an average age of 40.4 years.
Which brands do Brillen.de fans like most?
Brillen.de fans show strongest brand affinity for Unique Gifts (1.57×), Mothercare (1.94×), and Christmas Gift (1.52×) over the country average.
Where do Brillen.de fans live in Germany?
Brillen.de fans in Germany are most concentrated in Nordrhein-Westfalen (reach 190,080), Bayern (reach 119,149), and Niedersachsen (reach 88,943). These three regions account for the largest share of the active audience.
What other brands do Brillen.de fans also like?
Beyond Brillen.de itself, the audience over-indexes on Mothercare (1.94×), Christmas Gift (1.52×), Bank account (1.97×), and Stamp collecting (3.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brillen.de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.