Pillow Audience in Germany
Pillow has an estimated audience of 3,933,117 people in Germany. 71.7% are female, 28.3% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Living room, Dining room, Carpet, Dänisches Bettenlager, Table (furniture).
The average Pillow fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Living room, Dining room, Carpet, with strongest over-indexing on Living room (15.76× the country average). Demographically, the Pillow audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Pillow fans
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 40.2 |
| Estimated audience size | 3,933,117 |
Audience persona
The typical Pillow fan in Germany is more female, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Living room.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 907,653 | 1.05× |
| Bayern | 755,933 | 1.2× |
| Baden-Württemberg | 684,430 | 1.28× |
| Niedersachsen | 433,817 | 1.14× |
| Hessen | 334,245 | 1.12× |
| Rheinland-Pfalz | 209,593 | 1.06× |
| Berlin | 180,870 | 1.03× |
| Sachsen | 167,588 | 0.87× |
| Schleswig-Holstein | 135,602 | 0.96× |
| Brandenburg | 102,850 | 0.84× |
| Hamburg | 93,382 | 1.05× |
| Thüringen | 91,194 | 0.91× |
| Sachsen-Anhalt | 86,939 | 0.85× |
| Mecklenburg-Vorpommern | 56,718 | 0.76× |
| Saarland | 45,340 | 0.94× |
| Bremen | 32,005 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Living room | 15.76× | Home & Garden |
| Dining room | 19.28× | Home & Garden |
| Carpet | 15.86× | Home & Garden |
| Dänisches Bettenlager | 20.93× | Home & Garden |
| Table (furniture) | 12.59× | Home & Garden |
| Chair | 8.34× | Home & Garden |
| Bedding | 10.36× | Home & Garden |
| Bett1 | 18.6× | Home & Garden |
| Bathroom | 6.83× | Home & Garden |
| Curtain | 11.3× | Home & Garden |
| Laundry | 10.03× | Home & Garden |
| Child development | 6.79× | Business & Career |
| Mattress | 9.36× | Home & Garden |
| Bedroom furniture | 8.67× | Home & Garden |
| Bed sheet | 12.98× | Home & Garden |
| Cabinetry | 8.75× | Home & Garden |
| Decoration | 6.94× | Home & Garden |
| Balcony | 7.01× | Home & Garden |
| Blanket | 11.23× | Home & Garden |
| Bed | 4.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.04 |
| Creativity | OPEN | 1.79 |
| Quality Awareness | PREMIUM | 1.56 |
| DIY Mentality | THRILL | 1.49 |
| Sustainability | BALANCE | 1.42 |
| Sports Activity | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.1% |
| Japan | 9.1% |
| Brazil | 4.1% |
See Pillow audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Pillow have in Germany?
Pillow has an estimated audience of 3,933,117 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pillow fans?
71.7% of Pillow fans are female, 28.3% are male, with an average age of 40.2 years.
Which brands do Pillow fans like most?
Pillow fans show strongest brand affinity for Living room (15.76×), Dining room (19.28×), and Carpet (15.86×) over the country average.
Where do Pillow fans live in Germany?
Pillow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 907,653), Bayern (reach 755,933), and Baden-Württemberg (reach 684,430). These three regions account for the largest share of the active audience.
What other brands do Pillow fans also like?
Beyond Pillow itself, the audience over-indexes on Dining room (19.28×), Carpet (15.86×), Dänisches Bettenlager (20.93×), and Table (furniture) (12.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pillow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.