Rascasse Audience Intelligence

Child development Audience in Germany

A data profile of the people who buy, follow and care about Child development in Germany — modelled from more than twelve digital signal sources. Child development has an estimated audience of 6,979,726 people in Germany.

#34among Field of study in Germany#401among Topic in Germany#80in Business & Career

The average Child development fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Early childhood, Pre-kindergarten, Educational toy, with strongest over-indexing on Early childhood (21.73× the country average).

Demographically, the Child development audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Child development fan in Germany is more female, around 37.8 years old, with strong Individualism tendencies and a notable affinity for Early childhood.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Child development profile in Germany.

Audience size
7M
in Germany
Gender
70.4%♀
29.6% male
Age
37.8
average years
Country rank
#653
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Child development fans

70.4% are female, 29.6% are male, average age 37.8.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Child development audience in Germany
MetricValue
Female70.4%
Male29.6%
Average age37.8
Estimated audience size6,979,726
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Child development audience in Germany
Age bracketShare%
16-1918%
20-2924%
30-3923%
40-4920%
50+15%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Child development audience comes from Germany.

Worldwide audience distribution share by country for Child development
CountryShare
United States17.3%
Japan13.8%
Brazil10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Child development audience in Germany is strongest.

Fig. 05

Top regions by affinity

Child development fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~90K1.47×
02Hamburg~200K1.29×
03Saarland~100K1.20×
04Mecklenburg-Vorpommern~100K1.12×
05Thüringen~200K1.07×
06Sachsen-Anhalt~200K1.06×
07Brandenburg~200K0.99×
08Schleswig-Holstein~200K0.94×
09Rheinland-Pfalz~300K0.89×
10Sachsen~300K0.87×
11Berlin~300K0.86×
12Niedersachsen~500K0.81×
13Hessen~400K0.80×
14Baden-Württemberg~700K0.72×
15Bayern~800K0.71×
16Nordrhein-Westfalen~1M0.68×
Fig. 06

Affinity by region

Affinity by region — Child development, Germany
0.68×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Child development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Child development audience
#·InterestCategoryAffinity×
01Home birthKids & Family33.45×
02Teachers' DayKids & Family32.11×
03Early childhoodKids & Family21.73×
04Pre-kindergartenKids & Family13.57×
05Educational toyKids & Family12.97×
06Nursery rhymeKids & Family10.91×
07Baby powderKids & Family10.53×
08Baby toysKids & Family10.44×
09Parenting stylesKids & Family9.80×
10Peppa PigKids & Family9.48×
11Health And BeautyBeauty & Wellness9.26×
12Google EarthInternet & Social Media8.82×
13Diaper bagKids & Family8.21×
14Infant bodysuitKids & Family7.31×
15Early childhood educationBusiness & Career7.27×
16IServTechnology & Electronics6.70×
17Child careKids & Family6.10×
18Infant clothingKids & Family5.54×
19ChildhoodKids & Family4.74×
20ToddlerKids & Family4.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Child development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Child development audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.53×
Family OrientationCONSERVATISM1.95×
MindfulnessBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Child development audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.55×
PatriotismCONSERVATISM0.80×
SpiritualityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Child development have in Germany?

Child development has an estimated audience of 6,979,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Child development fans?

70.4% of Child development fans are female, 29.6% are male, with an average age of 37.8 years.

03

Which brands do Child development fans like most?

Child development fans show strongest brand affinity for Early childhood (21.73×), Pre-kindergarten (13.57×), and Educational toy (12.97×) over the country average.

04

Where do Child development fans live in Germany?

Child development fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Child development fans also like?

Beyond Child development itself, the audience over-indexes on Pre-kindergarten (13.57×), Educational toy (12.97×), Health And Beauty (9.26×), and Baby powder (10.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Child development audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Child development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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