Child development Audience in Germany
Child development has an estimated audience of 6,979,726 people in Germany. 70.4% are female, 29.6% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Early childhood, Pre-kindergarten, Educational toy, Health And Beauty, Baby powder.
The average Child development fan in Germany is 37.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Early childhood, Pre-kindergarten, Educational toy, with strongest over-indexing on Early childhood (21.73× the country average). Demographically, the Child development audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Child development fans
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 37.8 |
| Estimated audience size | 6,979,726 |
Audience persona
The typical Child development fan in Germany is more female, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Early childhood.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 868,546 | 0.57× |
| Bayern | 518,911 | 0.46× |
| Niedersachsen | 439,382 | 0.65× |
| Baden-Württemberg | 433,846 | 0.46× |
| Hamburg | 289,570 | 1.84× |
| Hessen | 247,004 | 0.46× |
| Sachsen | 216,087 | 0.63× |
| Berlin | 215,238 | 0.69× |
| Rheinland-Pfalz | 214,083 | 0.61× |
| Schleswig-Holstein | 198,022 | 0.79× |
| Sachsen-Anhalt | 196,915 | 1.09× |
| Thüringen | 193,540 | 1.09× |
| Brandenburg | 174,214 | 0.8× |
| Mecklenburg-Vorpommern | 165,316 | 1.24× |
| Saarland | 164,340 | 1.92× |
| Bremen | 161,274 | 2.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Early childhood | 21.73× | Kids & Family |
| Pre-kindergarten | 13.57× | Kids & Family |
| Educational toy | 12.97× | Kids & Family |
| Health And Beauty | 9.26× | Beauty & Wellness |
| Baby powder | 10.53× | Kids & Family |
| Parenting styles | 9.8× | Kids & Family |
| Childhood | 4.74× | Kids & Family |
| Nursery rhyme | 10.91× | Kids & Family |
| Infant bodysuit | 7.31× | Kids & Family |
| Diaper bag | 8.21× | Kids & Family |
| Peppa Pig | 9.48× | Kids & Family |
| Toddler | 4.44× | Kids & Family |
| Child care | 6.1× | Kids & Family |
| IServ | 6.7× | Technology & Electronics |
| Infant clothing | 5.54× | Kids & Family |
| Home birth | 33.45× | Kids & Family |
| Google Earth | 8.82× | Internet & Social Media |
| Teachers' Day | 32.11× | Kids & Family |
| Early childhood education | 7.27× | Business & Career |
| Baby toys | 10.44× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.03 |
| Individualism | JOY | 1.83 |
| Sustainability | BALANCE | 1.72 |
| Healthy Lifestyle | BALANCE | 1.49 |
| DIY Mentality | THRILL | 1.43 |
| Design Affinity | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Japan | 13.8% |
| Brazil | 10.7% |
See Child development audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Child development have in Germany?
Child development has an estimated audience of 6,979,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Child development fans?
70.4% of Child development fans are female, 29.6% are male, with an average age of 37.8 years.
Which brands do Child development fans like most?
Child development fans show strongest brand affinity for Early childhood (21.73×), Pre-kindergarten (13.57×), and Educational toy (12.97×) over the country average.
Where do Child development fans live in Germany?
Child development fans in Germany are most concentrated in Nordrhein-Westfalen (reach 868,546), Bayern (reach 518,911), and Niedersachsen (reach 439,382). These three regions account for the largest share of the active audience.
What other brands do Child development fans also like?
Beyond Child development itself, the audience over-indexes on Pre-kindergarten (13.57×), Educational toy (12.97×), Health And Beauty (9.26×), and Baby powder (10.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Child development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.