Infant clothing Audience in Germany
Infant clothing has an estimated audience of 5,546,736 people in Germany. 75.3% are female, 24.7% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Rossmann, Ipekyol, Progressive rock, Artistic inspiration.
The average Infant clothing fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Rossmann, Ipekyol, with strongest over-indexing on Gil Ofarim (5.24× the country average). Demographically, the Infant clothing audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Creativity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Infant clothing fans
| Metric | Value |
|---|---|
| Female | 75.3% |
| Male | 24.7% |
| Average age | 36.5 |
| Estimated audience size | 5,546,736 |
Audience persona
The typical Infant clothing fan in Germany is more female, around 36.5 years old, with strong Creativity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 940,265 | 0.77× |
| Bayern | 880,976 | 0.99× |
| Baden-Württemberg | 473,540 | 0.63× |
| Niedersachsen | 388,202 | 0.72× |
| Berlin | 301,299 | 1.21× |
| Hessen | 287,097 | 0.68× |
| Sachsen | 221,200 | 0.81× |
| Rheinland-Pfalz | 192,072 | 0.69× |
| Brandenburg | 169,655 | 0.99× |
| Thüringen | 151,996 | 1.08× |
| Sachsen-Anhalt | 147,618 | 1.03× |
| Bremen | 121,590 | 2.56× |
| Schleswig-Holstein | 111,281 | 0.56× |
| Mecklenburg-Vorpommern | 109,058 | 1.03× |
| Saarland | 108,414 | 1.59× |
| Hamburg | 82,779 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 5.24× | Music & Radio |
| Rossmann | 2.08× | Shopping |
| Ipekyol | 9.47× | Shopping |
| Progressive rock | 3.27× | Music & Radio |
| Artistic inspiration | 1.85× | Arts & Culture |
| Natural rubber | 2.49× | Cars & Mobility |
| Fantasy Earth: Zero | 6.54× | Games |
| Eurodressage | 11.54× | Sports |
| Handmade Gifts | 1.86× | Kids & Family |
| Liberace | 5.09× | Music & Radio |
| Commercial mortgage | 1.54× | Business & Career |
| Picnic | 2.73× | Kids & Family |
| Cachorro | 2.47× | Pets & Animals |
| Percussion ensemble | 11.72× | Music & Radio |
| MS Mode | 4.37× | Fashion & Accessoires |
| Icon (magazine) | 1.52× | Arts & Culture |
| San Gil | 2.5× | Travel & Leisure |
| Ireen Sheer | 1.65× | Music & Radio |
| Gloria | 2.71× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.73× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.48 |
| Individualism | JOY | 1.36 |
| DIY Mentality | THRILL | 1.35 |
| Design Affinity | PREMIUM | 1.35 |
| Luxury Orientation | PREMIUM | 1.27 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.2% |
| Japan | 12.9% |
| United Kingdom | 5.5% |
See Infant clothing audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Infant clothing have in Germany?
Infant clothing has an estimated audience of 5,546,736 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Infant clothing fans?
75.3% of Infant clothing fans are female, 24.7% are male, with an average age of 36.5 years.
Which brands do Infant clothing fans like most?
Infant clothing fans show strongest brand affinity for Gil Ofarim (5.24×), Rossmann (2.08×), and Ipekyol (9.47×) over the country average.
Where do Infant clothing fans live in Germany?
Infant clothing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 940,265), Bayern (reach 880,976), and Baden-Württemberg (reach 473,540). These three regions account for the largest share of the active audience.
What other brands do Infant clothing fans also like?
Beyond Infant clothing itself, the audience over-indexes on Rossmann (2.08×), Ipekyol (9.47×), Progressive rock (3.27×), and Artistic inspiration (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Infant clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.