A data profile of the people who buy, follow and care about Infant clothing in India — modelled from more than twelve digital signal sources. Infant clothing has an estimated audience of 3,175,702 people in India.
Infant clothing has an estimated audience of 3,175,702 people in India. 66.9% are female, 33.1% are male, average age 30.3. Top brand affinities: Nutrient, Pampers, True Detective, Do it yourself (DIY), Skirt.
Top brand affinities include Nutrient, Pampers, True Detective, with strongest over-indexing on Nutrient (2.54× the country average).
Demographically, the Infant clothing audience skews more female with an average age of 30.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
The typical Infant clothing fan in India is more female, around 30.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Nutrient.
The key figures that characterise the Infant clothing profile in India.
66.9% are female, 33.1% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 30.3 |
| Estimated audience size | 3,175,702 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 37% | |
| 30-39 | 16% | |
| 40-49 | 8% | |
| 50+ | 5% |
of the worldwide Infant clothing audience comes from India.
| Country | Share |
|---|---|
| United States | 25.2% |
| Japan | 12.9% |
| United Kingdom | 5.5% |
The strongest cross-interests of the Infant clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pampers | Kids & Family | 6.69× | ||
| 02 | Mother's Day | Kids & Family | 3.52× | ||
| 03 | Pajamas | Fashion & Accessoires | 3.07× | ||
| 04 | Drop shipping | Shopping | 2.99× | ||
| 05 | True Detective | Movies & TV | 2.88× | ||
| 06 | Skirt | Fashion & Accessoires | 2.74× | ||
| 07 | Fashion show | Fashion & Accessoires | 2.72× | ||
| 08 | High-net-worth individual | Business & Career | 2.69× | ||
| 09 | Nutrient | Food & Beverages | 2.54× | ||
| 10 | Wedding Planners | Kids & Family | 2.40× | ||
| 11 | Embroidery | Home & Garden | 2.29× | ||
| 12 | Party dress | Fashion & Accessoires | 2.10× | ||
| 13 | Business class | Travel & Leisure | 2.10× | ||
| 14 | Earring | Fashion & Accessoires | 2.06× | ||
| 15 | Cash on delivery | Business & Career | 2.04× | ||
| 16 | Engagement ring | Fashion & Accessoires | 2.04× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.95× | ||
| 18 | Designer clothing | Fashion & Accessoires | 1.86× | ||
| 19 | Chennai | Travel & Leisure | 1.69× | ||
| 20 | Beverages | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.98× | |
| Design Affinity | PREMIUM | 1.74× | |
| Quality Awareness | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.55× | |
| Need for Security | CONSERVATISM | 0.61× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Infant clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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