A data profile of the people who buy, follow and care about Pajamas in India — modelled from more than twelve digital signal sources. Pajamas has an estimated audience of 3,905,605 people in India.
The average Pajamas fan in India is 32.4 years old, more female, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Rajasthan.
Top brand affinities include Bollywood movies, Clothing, Sari, with strongest over-indexing on Bollywood movies (1.56× the country average).
Demographically, the Pajamas audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Luxury Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Pajamas fan in India is more female, around 32.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Bollywood movies.
The key figures that characterise the Pajamas profile in India.
70.3% are female, 29.7% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 32.4 |
| Estimated audience size | 3,905,605 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 35% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Pajamas audience comes from India.
| Country | Share |
|---|---|
| United States | 16.3% |
| Italy | 4.4% |
| India | 4.3% |
Where the Pajamas audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mizoram | ~5K | 1.77× | |
| 02 | Rajasthan | ~100K | 1.47× | |
| 03 | Himachal Pradesh | ~20K | 1.36× | |
| 04 | Nagaland | ~3K | 1.28× | |
| 05 | Manipur | ~6K | 1.24× | |
| 06 | Meghalaya | ~5K | 1.14× | |
| 07 | Punjab (region) | ~60K | 1.13× | |
| 08 | Arunachal Pradesh | ~3K | 1.12× | |
| 09 | Andhra Pradesh | ~50K | 1.07× | |
| 10 | Kerala | ~60K | 1.04× | |
| 11 | Tripura | ~5K | 1.02× | |
| 12 | Sikkim | ~2K | 1.00× | |
| 13 | Uttarakhand | ~20K | 0.98× | |
| 14 | Bihar | ~70K | 0.91× | |
| 15 | Assam | ~40K | 0.89× | |
| 16 | Goa | ~4K | 0.89× | |
| 17 | Jharkhand | ~30K | 0.87× | |
| 18 | Karnataka | ~80K | 0.84× | |
| 19 | Haryana | ~40K | 0.82× | |
| 20 | Tamil Nadu | ~70K | 0.79× | |
| 21 | Chhattisgarh | ~20K | 0.78× | |
| 22 | Jammu and Kashmir | ~10K | 0.78× | |
| 23 | Maharashtra | ~100K | 0.75× | |
| 24 | Uttar Pradesh | ~100K | 0.73× | |
| 25 | Telangana | ~40K | 0.73× | |
| 26 | Madhya Pradesh | ~50K | 0.70× | |
| 27 | West Bengal | ~80K | 0.66× | |
| 28 | Gujarat | ~70K | 0.64× | |
| 29 | Odisha | ~30K | 0.61× |
The strongest cross-interests of the Pajamas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cardigan (sweater) | Fashion & Accessoires | 3.82× | ||
| 02 | FirstCry.com | Shopping | 3.71× | ||
| 03 | Health And Beauty | Beauty & Wellness | 3.67× | ||
| 04 | K (anime) | Literature | 3.61× | ||
| 05 | Trisha (actress) | Movies & TV | 3.20× | ||
| 06 | Gown | Fashion & Accessoires | 3.15× | ||
| 07 | Undergarment | Fashion & Accessoires | 3.04× | ||
| 08 | Skirt | Fashion & Accessoires | 2.98× | ||
| 09 | Cash on delivery | Business & Career | 2.26× | ||
| 10 | Expensive Taste | Business & Career | 2.15× | ||
| 11 | Sari | Fashion & Accessoires | 2.00× | ||
| 12 | Handicraft | Home & Garden | 1.96× | ||
| 13 | Chennai | Travel & Leisure | 1.88× | ||
| 14 | Flipkart | Shopping | 1.80× | ||
| 15 | Sex and the City | Movies & TV | 1.64× | ||
| 16 | Beverages | Food & Beverages | 1.58× | ||
| 17 | Bollywood movies | Movies & TV | 1.56× | ||
| 18 | Clothing | Fashion & Accessoires | 1.56× | ||
| 19 | Mumbai | Travel & Leisure | 1.54× | ||
| 20 | Cuisine | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.57× | |
| Healthy Lifestyle | BALANCE | 1.56× | |
| Indulgence | JOY | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| DIY Mentality | THRILL | 0.89× | |
| Community Orientation | OPEN | 0.92× |
Pajamas has an estimated audience of 3,905,605 people in India, concentrated in Maharashtra and Uttar Pradesh.
70.3% of Pajamas fans are female, 29.7% are male, with an average age of 32.4 years.
Pajamas fans show strongest brand affinity for Bollywood movies (1.56×), Clothing (1.56×), and Sari (2×) over the country average.
Pajamas fans in India are most concentrated in Maharashtra (reach ~100K), Uttar Pradesh (reach ~100K), and Rajasthan (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pajamas itself, the audience over-indexes on Clothing (1.56×), Sari (2×), Flipkart (1.8×), and K (anime) (3.61×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pajamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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