Rascasse Audience Intelligence

Pajamas Audience in Brazil

Name: Pajamas — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Pajamas in Brazil — modelled from more than twelve digital signal sources. Pajamas has an estimated audience of 3,632,521 people in Brazil.

#1232among Topic in Brazil #85in Fashion & Accessoires

The average Pajamas fan in Brazil is 41.7 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pajamas profile in Brazil.

Audience size

3.6M

in Brazil

Gender

82.4%♀

17.6% male

Age

41.7

average years

Country rank

#1884

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Pajamas fans

82.4% are female, 17.6% are male, average age 41.7.

Fig. 02

Gender split

82.4%

Female

17.6%

Male

Demographic split for Pajamas audience in Brazil
Metric	Value
Female	82.4%
Male	17.6%
Average age	41.7
Estimated audience size	3,632,521

Fig. 03

Age distribution

Age distribution of the Pajamas audience in Brazil
Age bracket	Share	%
16-19		10%
20-29		22%
30-39		23%
40-49		23%
50+		22%

Fig. 04

Worldwide distribution

4.0%

of the worldwide Pajamas audience comes from Brazil.

Worldwide audience distribution share by country for Pajamas
Country	Share
United States	16.3%
Italy	4.4%
India	4.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pajamas audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Pajamas fans by region: top regions in Brazil
#	Region	Reach	×
01	Roraima	~10K	1.10×
02	São Paulo	~1M	1.07×
03	Rio Grande do Sul	~200K	1.07×
04	Acre	~10K	1.07×
05	Tocantins	~30K	1.06×
06	Amapá	~10K	1.06×
07	Federal District	~60K	1.04×
08	Santa Catarina	~200K	1.01×
09	Amazonas	~60K	1.01×
10	Pernambuco	~200K	1.00×
11	Paraná	~200K	0.99×
12	Sergipe	~40K	0.99×
13	Minas Gerais	~400K	0.98×
14	Rondônia	~30K	0.98×
15	Paraíba	~70K	0.97×
16	Alagoas	~50K	0.96×
17	Espírito Santo	~70K	0.95×
18	Mato Grosso do Sul	~50K	0.95×
19	Piauí	~50K	0.95×
20	Maranhão	~90K	0.94×
21	Rio Grande do Norte	~60K	0.94×
22	Goiás	~100K	0.93×
23	Rio de Janeiro	~300K	0.92×
24	Ceará	~100K	0.92×
25	Mato Grosso	~60K	0.92×
26	Pará	~100K	0.91×
27	Bahia	~200K	0.90×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pajamas audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Pajamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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