Pajamas Audience in United States

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Pajamas has an estimated audience of 14,831,908 people in United States. 74.8% are female, 25.2% are male, average age 40.3. Top regions: California, Texas, New York. Top brand affinities: Child, Women's clothing, Nordstrom rack, Happiness, Sales promotion.

The average Pajamas fan in United States is 40.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Child, Women's clothing, Nordstrom rack, with strongest over-indexing on Child (1.56× the country average). Demographically, the Pajamas audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Pajamas fans

Demographic split for Pajamas audience in United States
MetricValue
Female74.8%
Male25.2%
Average age40.3
Estimated audience size14,831,908

Audience persona

The typical Pajamas fan in United States is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Child.

Top regions in United States

Top regions ranked by reach for Pajamas in United States
RegionReachAffinity
California2,081,4141.28×
Texas1,594,2021.25×
New York1,176,3601.42×
Florida1,122,8131.12×
Georgia594,6291.3×
Illinois588,0691.19×
Pennsylvania516,5681.03×
North Carolina504,6151.13×
New Jersey461,3441.22×
Ohio440,2650.96×
Michigan420,7071.08×
Virginia390,0131.08×
Tennessee346,5671.16×
Massachusetts333,6791.14×
Washington316,8521.06×
Alabama296,8661.43×
Maryland295,7501.16×
Arizona282,1960.93×
Louisiana273,1751.43×
Indiana267,9790.99×
South Carolina262,3811.18×
Missouri235,6390.99×
Minnesota200,2620.94×
Colorado198,2550.85×
Wisconsin191,2410.86×
Kentucky187,2841.01×
Mississippi175,9651.44×
Connecticut160,5361.08×
Oregon159,8800.94×
Oklahoma158,2430.96×
Nevada133,7910.93×
Arkansas130,9891.07×
Utah114,3350.86×
Kansas110,0770.94×
Iowa103,9690.85×
Nebraska63,1570.85×
Idaho56,7070.76×
New Mexico56,3980.76×
West Virginia53,6410.78×
Hawaii51,3870.81×
Washington, District of Columbia49,0731.1×
New Hampshire43,1980.74×
Rhode Island42,6780.9×
Delaware40,2950.98×
Maine38,9860.73×
Montana26,3930.64×
Alaska25,0690.79×
North Dakota24,6550.81×
South Dakota23,7590.69×
Vermont18,9940.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pajamas audience
BrandAffinityCategory
Child1.56×Kids & Family
Women's clothing1.86×Fashion & Accessoires
Nordstrom rack2.42×Fashion & Accessoires
Happiness1.52×Health
Sales promotion1.54×Shopping
Kohl's1.61×Shopping
Infant clothing2.56×Kids & Family
Old Navy1.62×Fashion & Accessoires
Dresses1.61×Fashion & Accessoires
Nordstrom1.71×Shopping
Swimsuit2.1×Fashion & Accessoires
Shirt1.58×Fashion & Accessoires
Sleeve2.02×Fashion & Accessoires
Farmers' market2.02×Food & Beverages
Diaper bag2.32×Kids & Family
Trousers1.59×Fashion & Accessoires
Skirt1.83×Fashion & Accessoires
Pottery Barn1.88×Home & Garden
Nightwear3.38×Fashion & Accessoires
Lingerie1.8×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pajamas audience
TraitClusterScore
SustainabilityBALANCE4.56
Luxury OrientationPREMIUM3.71
Design AffinityPREMIUM1.58
Risk AppetiteTHRILL1.57
ExtroversionTHRILL1.47
Early Adopter MentalityPOWER1.46

Worldwide distribution

Worldwide audience distribution share by country for Pajamas
CountryShare
United States16.3%
Italy4.4%
India4.3%

See Pajamas audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Pajamas have in United States?

Pajamas has an estimated audience of 14,831,908 people in United States, concentrated in California and Texas.

What is the gender split and age of Pajamas fans?

74.8% of Pajamas fans are female, 25.2% are male, with an average age of 40.3 years.

Which brands do Pajamas fans like most?

Pajamas fans show strongest brand affinity for Child (1.56×), Women's clothing (1.86×), and Nordstrom rack (2.42×) over the country average.

Where do Pajamas fans live in United States?

Pajamas fans in United States are most concentrated in California (reach 2,081,414), Texas (reach 1,594,202), and New York (reach 1,176,360). These three regions account for the largest share of the active audience.

What other brands do Pajamas fans also like?

Beyond Pajamas itself, the audience over-indexes on Women's clothing (1.86×), Nordstrom rack (2.42×), Happiness (1.52×), and Sales promotion (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pajamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.