Rascasse Audience Intelligence

Pajamas Audience in United States

A data profile of the people who buy, follow and care about Pajamas in United States — modelled from more than twelve digital signal sources. Pajamas has an estimated audience of 14,831,908 people in United States.

#1600among Topic in United States#112in Fashion & Accessoires

The average Pajamas fan in United States is 40.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Child, Women's clothing, Nordstrom rack, with strongest over-indexing on Child (1.56× the country average).

Demographically, the Pajamas audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Creativity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pajamas fan in United States is more female, around 40.3 years old, with strong Creativity tendencies and a notable affinity for Child.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pajamas profile in United States.

Audience size
14.8M
in United States
Gender
74.8%♀
25.2% male
Age
40.3
average years
Country rank
#2358
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pajamas fans

74.8% are female, 25.2% are male, average age 40.3.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Pajamas audience in United States
MetricValue
Female74.8%
Male25.2%
Average age40.3
Estimated audience size14,831,908
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Pajamas audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Pajamas audience comes from United States.

Worldwide audience distribution share by country for Pajamas
CountryShare
United States16.3%
Italy4.4%
India4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pajamas audience in United States is strongest.

Fig. 05

Top regions by affinity

Pajamas fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.48×
02Louisiana~300K1.45×
03Alabama~300K1.44×
04New York~1M1.33×
05Georgia~600K1.27×
06Texas~1.5M1.22×
07New Jersey~500K1.22×
08California~2M1.20×
09South Carolina~300K1.20×
10Arkansas~100K1.15×
11Illinois~600K1.14×
12Maryland~300K1.14×
13Tennessee~300K1.12×
14Massachusetts~300K1.10×
15North Carolina~500K1.08×
16Connecticut~200K1.08×
17Florida~1M1.06×
18Washington, District of Columbia~50K1.06×
19Michigan~400K1.05×
20Virginia~400K1.05×
21Kentucky~200K1.03×
22Delaware~40K1.02×
23Pennsylvania~500K1.01×
24Washington~300K1.01×
25Missouri~200K0.98×
26Indiana~300K0.97×
27Minnesota~200K0.97×
28Ohio~400K0.95×
29Oklahoma~200K0.95×
30Rhode Island~40K0.94×
31Kansas~100K0.93×
32North Dakota~30K0.93×
33Arizona~300K0.91×
34Nevada~100K0.91×
35Nebraska~70K0.91×
36Oregon~200K0.89×
37Wisconsin~200K0.88×
38Utah~100K0.88×
39Iowa~100K0.87×
40Alaska~30K0.86×
41South Dakota~30K0.85×
42Hawaii~50K0.84×
43West Virginia~60K0.83×
44Vermont~20K0.83×
45Colorado~200K0.81×
46Idaho~60K0.80×
47New Mexico~60K0.80×
48Maine~40K0.78×
49New Hampshire~40K0.76×
50Montana~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Pajamas, United States
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pajamas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pajamas audience
#·InterestCategoryAffinity×
01NightwearFashion & Accessoires3.38×
02Infant clothingKids & Family2.56×
03Nordstrom rackFashion & Accessoires2.42×
04Aerie (American Eagle Outfitters)Brand2.40×
05Diaper bagKids & Family2.32×
06SwimsuitFashion & Accessoires2.10×
07SleeveFashion & Accessoires2.02×
08Farmers' marketFood & Beverages2.02×
09Pottery BarnHome & Garden1.88×
10Women's clothingFashion & Accessoires1.86×
11SkirtFashion & Accessoires1.83×
12NordstromShopping1.71×
13Old NavyFashion & Accessoires1.62×
14Kohl'sShopping1.61×
15DressesFashion & Accessoires1.61×
16TrousersFashion & Accessoires1.59×
17ShirtFashion & Accessoires1.58×
18ChildKids & Family1.56×
19Sales promotionShopping1.54×
20HappinessHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pajamas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pajamas audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.25×
Design AffinityPREMIUM1.02×
Price SensitivityPREMIUM0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pajamas audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.49×
Risk AppetiteTHRILL0.61×
Early Adopter MentalityPOWER0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pajamas have in United States?

Pajamas has an estimated audience of 14,831,908 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pajamas fans?

74.8% of Pajamas fans are female, 25.2% are male, with an average age of 40.3 years.

03

Which brands do Pajamas fans like most?

Pajamas fans show strongest brand affinity for Child (1.56×), Women's clothing (1.86×), and Nordstrom rack (2.42×) over the country average.

04

Where do Pajamas fans live in United States?

Pajamas fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Pajamas fans also like?

Beyond Pajamas itself, the audience over-indexes on Women's clothing (1.86×), Nordstrom rack (2.42×), Happiness (1.52×), and Sales promotion (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Pajamas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pajamas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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