Nightwear Audience in United States
Nightwear has an estimated audience of 9,202,993 people in United States. 78.8% are female, 21.2% are male, average age 41.5. Top brand affinities: Elsword, Natural rubber, Bank account, Home equity, The Devil's Rejects.
Top brand affinities include Elsword, Natural rubber, Bank account, with strongest over-indexing on Elsword (27.69× the country average). Demographically, the Nightwear audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Fashion & Accessoires · Type: Topic
Demographics of Nightwear fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 41.5 |
| Estimated audience size | 9,202,993 |
Audience persona
The typical Nightwear fan in United States is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 27.69× | Games |
| Natural rubber | 3.09× | Cars & Mobility |
| Bank account | 2.88× | Business & Career |
| Home equity | 1.77× | Home & Garden |
| The Devil's Rejects | 7.92× | Movies & TV |
| Electrolyte | 3.53× | Health |
| JDSU | 1.81× | Business & Career |
| Voter registration | 2.57× | Politics & Society |
| Jersey (fabric) | 10.12× | Fashion & Accessoires |
| Women's empowerment | 1.86× | Politics & Society |
| Janitor | 2.62× | Home & Garden |
| Pro-Ject | 1.65× | Music & Radio |
| Iron Man (film) | 1.9× | Movies & TV |
| Laneige | 2.04× | Beauty & Wellness |
| Meals on Wheels | 1.95× | Food & Beverages |
| Cachorro | 1.81× | Pets & Animals |
| Jeep Wagoneer | 1.86× | Cars & Mobility |
| Home staging | 1.66× | Home & Garden |
| Arrietty | 4.64× | Movies & TV |
| Tierra Cali | 2.41× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.78 |
| Extroversion | THRILL | 1.56 |
| Luxury Orientation | PREMIUM | 1.5 |
| Price Sensitivity | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.6% |
| South Korea | 5.7% |
See Nightwear audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nightwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.