Rascasse Audience Intelligence

Nightwear Audience in United States

A data profile of the people who buy, follow and care about Nightwear in United States — modelled from more than twelve digital signal sources. Nightwear has an estimated audience of 9,202,993 people in United States.

#2460among Topic in United States#198in Fashion & Accessoires

The average Nightwear fan in United States is 41.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount stores, Pinterest, Trousers, with strongest over-indexing on Discount stores (3.7× the country average).

Demographically, the Nightwear audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nightwear fan in United States is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nightwear profile in United States.

Audience size
9.2M
in United States
Gender
78.8%♀
21.2% male
Age
41.5
average years
Country rank
#3900
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nightwear fans

78.8% are female, 21.2% are male, average age 41.5.

Fig. 02

Gender split

78.8%
Female
21.2%
Male
Demographic split for Nightwear audience in United States
MetricValue
Female78.8%
Male21.2%
Average age41.5
Estimated audience size9,202,993
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Nightwear audience in United States
Age bracketShare%
16-1911%
20-2921%
30-3923%
40-4922%
50+24%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Nightwear audience comes from United States.

Worldwide audience distribution share by country for Nightwear
CountryShare
United States14.7%
Japan7.6%
South Korea5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nightwear audience in United States is strongest.

Fig. 05

Top regions by affinity

Nightwear fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.10×
02Minnesota~100K1.09×
03Alaska~20K1.09×
04North Dakota~20K1.09×
05California~1M1.08×
06South Dakota~20K1.05×
07Montana~30K1.04×
08Rhode Island~30K1.03×
09Delaware~30K1.03×
10Washington, District of Columbia~30K1.02×
11West Virginia~40K1.01×
12Maine~30K1.01×
13Oklahoma~100K1.00×
14Utah~80K1.00×
15Idaho~50K1.00×
16Hawaii~40K1.00×
17New Hampshire~40K1.00×
18Colorado~100K0.99×
19New Mexico~50K0.99×
20New York~500K0.98×
21Mississippi~70K0.98×
22Nebraska~50K0.98×
23Virginia~200K0.97×
24Maryland~200K0.97×
25Oregon~100K0.97×
26Nevada~90K0.97×
27Arkansas~70K0.97×
28Kansas~70K0.97×
29Indiana~200K0.96×
30Louisiana~100K0.96×
31Connecticut~90K0.96×
32Iowa~70K0.96×
33Texas~700K0.95×
34Washington~200K0.95×
35Kentucky~100K0.95×
36Arizona~200K0.94×
37Massachusetts~200K0.94×
38Missouri~100K0.94×
39Wisconsin~100K0.94×
40Alabama~100K0.94×
41Ohio~300K0.93×
42New Jersey~200K0.93×
43Tennessee~200K0.93×
44South Carolina~100K0.93×
45Georgia~300K0.92×
46Michigan~200K0.91×
47Pennsylvania~300K0.89×
48Illinois~300K0.89×
49North Carolina~200K0.89×
50Florida~500K0.87×
Fig. 06

Affinity by region

Affinity by region — Nightwear, United States
0.87×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nightwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nightwear audience
#·InterestCategoryAffinity×
01Tote bagFashion & Accessoires15.07×
02BershkaShopping12.24×
03QVCMovies & TV4.33×
04Discount storesShopping3.70×
05LingerieFashion & Accessoires3.27×
06TrousersFashion & Accessoires2.88×
07SkirtFashion & Accessoires2.78×
08Shopping mallsShopping2.69×
09FedExBusiness & Career2.61×
10SwimsuitFashion & Accessoires2.53×
11Nordstrom rackFashion & Accessoires2.50×
12Men's clothingFashion & Accessoires2.44×
13PinterestInternet & Social Media2.22×
14Mortgage loansBusiness & Career2.22×
15IKEAHome & Garden2.19×
16Organic foodFood & Beverages2.09×
17AirbnbTravel & Leisure1.99×
18HairstyleBeauty & Wellness1.93×
19FurnitureHome & Garden1.78×
20HappinessHealth1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nightwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nightwear audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.88×
Quality AwarenessPREMIUM1.65×
Convenience OrientationPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nightwear audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.87×
Healthy LifestyleBALANCE0.95×
PatriotismCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nightwear have in United States?

Nightwear has an estimated audience of 9,202,993 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nightwear fans?

78.8% of Nightwear fans are female, 21.2% are male, with an average age of 41.5 years.

03

Which brands do Nightwear fans like most?

Nightwear fans show strongest brand affinity for Discount stores (3.7×), Pinterest (2.22×), and Trousers (2.88×) over the country average.

04

Where do Nightwear fans live in United States?

Nightwear fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Nightwear fans also like?

Beyond Nightwear itself, the audience over-indexes on Pinterest (2.22×), Trousers (2.88×), Shopping malls (2.69×), and QVC (4.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Nightwear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nightwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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