Nightwear Audience in United States
Nightwear has an estimated audience of 9,202,993 people in United States. 78.8% are female, 21.2% are male, average age 41.5. Top brand affinities: Kia Sportage, Bershka, Tote bag, Honda HR-V, Lingerie.
Top brand affinities include Kia Sportage, Bershka, Tote bag, with strongest over-indexing on Kia Sportage (27.69× the country average). Demographically, the Nightwear audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Sustainability.
Category: Fashion & Accessoires · Type: Topic
Demographics of Nightwear fans
| Metric | Value |
|---|---|
| Female | 78.8% |
| Male | 21.2% |
| Average age | 41.5 |
| Estimated audience size | 9,202,993 |
Audience persona
The typical Nightwear fan in United States is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 27.69× | Cars & Mobility |
| Bershka | 19.47× | Shopping |
| Tote bag | 18.84× | Fashion & Accessoires |
| Honda HR-V | 18.46× | Cars & Mobility |
| Lingerie | 3.78× | Fashion & Accessoires |
| Pre-school playgroup | 20.63× | Kids & Family |
| Gymshark | 5.21× | Sports |
| Men's clothing | 2.34× | Fashion & Accessoires |
| Nordstrom rack | 2.57× | Fashion & Accessoires |
| Pajamas | 4.34× | Fashion & Accessoires |
| Gothic fashion | 4.79× | Fashion & Accessoires |
| Hobby Lobby | 2.07× | Home & Garden |
| Trousers | 2.42× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.75× | Home & Garden |
| Disneyland Paris | 6.09× | Travel & Leisure |
| MSN | 1.96× | News |
| Skirt | 2.64× | Fashion & Accessoires |
| Jeep Grand Cherokee | 5.19× | Cars & Mobility |
| Lace wig | 2.68× | Beauty & Wellness |
| Houston Astros | 3.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.83 |
| Sustainability | BALANCE | 1.78 |
| Extroversion | THRILL | 1.56 |
| Luxury Orientation | PREMIUM | 1.5 |
| Price Sensitivity | PREMIUM | 1.43 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.6% |
| South Korea | 5.7% |
See Nightwear audiences in other countries
More Fashion & Accessoires audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Nightwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.