A data profile of the people who buy, follow and care about Nightwear in France — modelled from more than twelve digital signal sources. Nightwear has an estimated audience of 2,678,445 people in France.
Nightwear has an estimated audience of 2,678,445 people in France. 86.5% are female, 13.5% are male, average age 46.1. Top brand affinities: Flip-flops, Oysho, Comptoir des Cotonniers, Sessùn, Slim-fit pants.
Top brand affinities include Flip-flops, Oysho, Comptoir des Cotonniers, with strongest over-indexing on Flip-flops (40.71× the country average).
Demographically, the Nightwear audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Patriotism, Design Affinity.
The typical Nightwear fan in France is more female, around 46.1 years old, with strong Patriotism tendencies and a notable affinity for Flip-flops.
The key figures that characterise the Nightwear profile in France.
86.5% are female, 13.5% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 86.5% |
| Male | 13.5% |
| Average age | 46.1 |
| Estimated audience size | 2,678,445 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Nightwear audience comes from France.
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.6% |
| South Korea | 5.7% |
The strongest cross-interests of the Nightwear audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flip-flops | Fashion & Accessoires | 40.71× | ||
| 02 | Yamamay | Fashion & Accessoires | 40.71× | ||
| 03 | Slim-fit pants | Fashion & Accessoires | 14.98× | ||
| 04 | Oysho | Fashion & Accessoires | 14.85× | ||
| 05 | Sessùn | Fashion & Accessoires | 10.65× | ||
| 06 | Sports bra | Fashion & Accessoires | 10.64× | ||
| 07 | Comptoir des Cotonniers | Fashion & Accessoires | 8.17× | ||
| 08 | Massimo Dutti | Shopping | 7.08× | ||
| 09 | Pajamas | Fashion & Accessoires | 6.44× | ||
| 10 | Boho-chic | Fashion & Accessoires | 4.83× | ||
| 11 | Fendi | Fashion & Accessoires | 4.71× | ||
| 12 | Bikini | Fashion & Accessoires | 4.43× | ||
| 13 | Deal of the day | Shopping | 4.05× | ||
| 14 | Kindergarten | Kids & Family | 4.04× | ||
| 15 | Skirt | Fashion & Accessoires | 3.83× | ||
| 16 | Lingerie | Fashion & Accessoires | 3.31× | ||
| 17 | Monoprix | Shopping | 3.14× | ||
| 18 | Electronic funds transfer | Business & Career | 3.05× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.93× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Design Affinity | PREMIUM | 2.26× | |
| Community Orientation | OPEN | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Risk Appetite | THRILL | 0.97× | |
| Pet Ownership | JOY | 1.01× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Nightwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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