A data profile of the people who buy, follow and care about Electronic funds transfer in France — modelled from more than twelve digital signal sources. Electronic funds transfer has an estimated audience of 6,895,258 people in France.
The average Electronic funds transfer fan in France is 46.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Discount stores, Software, Woman, with strongest over-indexing on Discount stores (1.59× the country average).
Demographically, the Electronic funds transfer audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Electronic funds transfer fan in France is more female, around 46.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Discount stores.
The key figures that characterise the Electronic funds transfer profile in France.
62.0% are female, 38.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 46.0 |
| Estimated audience size | 6,895,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Electronic funds transfer audience comes from France.
| Country | Share |
|---|---|
| United States | 15.0% |
| Germany | 11.3% |
| France | 7.4% |
Where the Electronic funds transfer audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~1M | 1.21× | |
| 02 | Occitanie | ~700K | 1.19× | |
| 03 | Nouvelle-Aquitaine | ~700K | 1.17× | |
| 04 | Brittany | ~400K | 1.15× | |
| 05 | Provence-Alpes-Côte d'Azur | ~600K | 1.08× | |
| 06 | Pays de la Loire | ~400K | 1.02× | |
| 07 | Grand Est | ~600K | 1.00× | |
| 08 | Île-de-France | ~1M | 0.99× | |
| 09 | Bourgogne-Franche-Comté | ~300K | 0.98× | |
| 10 | Centre-Val de Loire | ~200K | 0.90× | |
| 11 | Hauts-de-France | ~500K | 0.85× | |
| 12 | Corsica | ~30K | 0.85× | |
| 13 | Normandy | ~300K | 0.84× |
The strongest cross-interests of the Electronic funds transfer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Promod | Fashion & Accessoires | 2.29× | ||
| 02 | Skirt | Fashion & Accessoires | 2.27× | ||
| 03 | Bordeaux | Travel & Leisure | 2.25× | ||
| 04 | Anthropology | Business & Career | 2.16× | ||
| 05 | Dresses | Fashion & Accessoires | 1.85× | ||
| 06 | Energy | Home & Garden | 1.74× | ||
| 07 | Woman | Kids & Family | 1.71× | ||
| 08 | Women's clothing | Fashion & Accessoires | 1.70× | ||
| 09 | Primark | Shopping | 1.70× | ||
| 10 | Conforama | Home & Garden | 1.69× | ||
| 11 | Cdiscount | Shopping | 1.66× | ||
| 12 | Software | Technology & Electronics | 1.64× | ||
| 13 | La Redoute | Shopping | 1.63× | ||
| 14 | Lidl | Shopping | 1.62× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.62× | ||
| 16 | AliExpress | Shopping | 1.62× | ||
| 17 | Discount stores | Shopping | 1.59× | ||
| 18 | Infant | Kids & Family | 1.59× | ||
| 19 | Footwear | Fashion & Accessoires | 1.57× | ||
| 20 | Intermarché | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.42× | |
| Community Orientation | OPEN | 1.38× | |
| DIY Mentality | THRILL | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.84× | |
| Risk Appetite | THRILL | 0.85× | |
| Early Adopter Mentality | POWER | 0.86× |
Electronic funds transfer has an estimated audience of 6,895,258 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
62.0% of Electronic funds transfer fans are female, 38.0% are male, with an average age of 46.0 years.
Electronic funds transfer fans show strongest brand affinity for Discount stores (1.59×), Software (1.64×), and Woman (1.71×) over the country average.
Electronic funds transfer fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~1M), and Nouvelle-Aquitaine (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Electronic funds transfer itself, the audience over-indexes on Software (1.64×), Woman (1.71×), Women's clothing (1.7×), and Cdiscount (1.66×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Electronic funds transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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