Electronic funds transfer Audience in France
Electronic funds transfer has an estimated audience of 6,895,258 people in France. 62.0% are female, 38.0% are male, average age 46.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Discount stores, Software, Woman, Women's clothing, Cdiscount.
The average Electronic funds transfer fan in France is 46.0 years old, more female, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Discount stores, Software, Woman, with strongest over-indexing on Discount stores (1.59× the country average). Demographically, the Electronic funds transfer audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Electronic funds transfer fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 46.0 |
| Estimated audience size | 6,895,258 |
Audience persona
The typical Electronic funds transfer fan in France is more female, around 46.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Discount stores.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,218,013 | 0.99× |
| Auvergne-Rhône-Alpes | 984,545 | 1.21× |
| Nouvelle-Aquitaine | 715,383 | 1.18× |
| Occitanie | 711,917 | 1.19× |
| Grand Est | 556,334 | 1× |
| Provence-Alpes-Côte d'Azur | 554,260 | 1.08× |
| Hauts-de-France | 509,022 | 0.84× |
| Brittany | 393,331 | 1.17× |
| Pays de la Loire | 392,536 | 1.03× |
| Normandy | 273,227 | 0.81× |
| Bourgogne-Franche-Comté | 273,123 | 0.98× |
| Centre-Val de Loire | 228,732 | 0.88× |
| Corsica | 21,850 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discount stores | 1.59× | Shopping |
| Software | 1.64× | Technology & Electronics |
| Woman | 1.71× | Kids & Family |
| Women's clothing | 1.7× | Fashion & Accessoires |
| Cdiscount | 1.66× | Shopping |
| Lidl | 1.62× | Shopping |
| Bordeaux | 2.25× | Travel & Leisure |
| Dresses | 1.85× | Fashion & Accessoires |
| Conforama | 1.69× | Home & Garden |
| Boutiques | 1.62× | Fashion & Accessoires |
| Footwear | 1.57× | Fashion & Accessoires |
| Anthropology | 2.16× | Business & Career |
| AliExpress | 1.62× | Shopping |
| Skirt | 2.27× | Fashion & Accessoires |
| La Redoute | 1.63× | Shopping |
| Promod | 2.29× | Fashion & Accessoires |
| Infant | 1.59× | Kids & Family |
| Energy | 1.74× | Home & Garden |
| Primark | 1.7× | Shopping |
| Black Friday (shopping) | 1.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 4.06 |
| Career Orientation | POWER | 2.21 |
| Patriotism | CONSERVATISM | 1.83 |
| Community Orientation | OPEN | 1.61 |
| Indulgence | JOY | 1.49 |
| Spirituality | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Germany | 11.3% |
| France | 7.4% |
See Electronic funds transfer audiences in other countries
- Electronic funds transfer — Germany
- Electronic funds transfer — United States
- Electronic funds transfer — United Kingdom
- Electronic funds transfer — Italy
- Electronic funds transfer — Spain
- Electronic funds transfer — Brazil
- Electronic funds transfer — Japan
- Electronic funds transfer — South Korea
- Electronic funds transfer — India
- Electronic funds transfer — Canada
- Electronic funds transfer — Mexico
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Electronic funds transfer have in France?
Electronic funds transfer has an estimated audience of 6,895,258 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Electronic funds transfer fans?
62.0% of Electronic funds transfer fans are female, 38.0% are male, with an average age of 46.0 years.
Which brands do Electronic funds transfer fans like most?
Electronic funds transfer fans show strongest brand affinity for Discount stores (1.59×), Software (1.64×), and Woman (1.71×) over the country average.
Where do Electronic funds transfer fans live in France?
Electronic funds transfer fans in France are most concentrated in Île-de-France (reach 1,218,013), Auvergne-Rhône-Alpes (reach 984,545), and Nouvelle-Aquitaine (reach 715,383). These three regions account for the largest share of the active audience.
What other brands do Electronic funds transfer fans also like?
Beyond Electronic funds transfer itself, the audience over-indexes on Software (1.64×), Woman (1.71×), Women's clothing (1.7×), and Cdiscount (1.66×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Electronic funds transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.