Rascasse Audience Intelligence

Electronic funds transfer Audience in India

A data profile of the people who buy, follow and care about Electronic funds transfer in India — modelled from more than twelve digital signal sources. Electronic funds transfer has an estimated audience of 5,591,733 people in India.

#706among Topic in India#177in Business & Career

The average Electronic funds transfer fan in India is 31.8 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Electronic funds transfer profile in India.

Audience size
5.6M
in India
Gender
31.7%♀
68.3% male
Age
31.8
average years
Country rank
#1025
Topic in India
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic funds transfer fans

31.7% are female, 68.3% are male, average age 31.8.

Fig. 02

Gender split

31.7%
Female
68.3%
Male
Demographic split for Electronic funds transfer audience in India
MetricValue
Female31.7%
Male68.3%
Average age31.8
Estimated audience size5,591,733
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Electronic funds transfer audience in India
Age bracketShare%
16-1933%
20-2931%
30-3919%
40-4911%
50+7%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Electronic funds transfer audience comes from India.

Worldwide audience distribution share by country for Electronic funds transfer
CountryShare
United States15.0%
Germany11.3%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic funds transfer audience in India is strongest.

Fig. 05

Top regions by affinity

Electronic funds transfer fans by region: top regions in India
#RegionReachAffinity×
01Karnataka~200K1.55×
02Tamil Nadu~200K1.47×
03Kerala~100K1.47×
04Maharashtra~400K1.36×
05Telangana~100K1.32×
06Haryana~90K1.21×
07Goa~7K1.12×
08Uttarakhand~30K1.10×
09Punjab (region)~80K1.08×
10Sikkim~3K1.06×
11Himachal Pradesh~20K1.02×
12Nagaland~4K1.01×
13Arunachal Pradesh~3K1.00×
14Mizoram~4K0.98×
15Madhya Pradesh~100K0.97×
16Chhattisgarh~30K0.96×
17Manipur~7K0.96×
18Meghalaya~6K0.95×
19West Bengal~200K0.92×
20Tripura~7K0.92×
21Andhra Pradesh~60K0.88×
22Jharkhand~40K0.87×
23Jammu and Kashmir~20K0.87×
24Uttar Pradesh~200K0.86×
25Assam~50K0.86×
26Gujarat~100K0.85×
27Rajasthan~100K0.82×
28Odisha~50K0.80×
29Bihar~70K0.64×
Appendix

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How to read this data

Audience size is the estimated number of people in India who actively search for Electronic funds transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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