Electronic funds transfer Audience in Germany
Electronic funds transfer has an estimated audience of 10,496,559 people in Germany. 58.8% are female, 41.2% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Software, Culture, Smartphones, Social network, Mobile phones.
The average Electronic funds transfer fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Software, Culture, Smartphones, with strongest over-indexing on Software (1.7× the country average). Demographically, the Electronic funds transfer audience skews more female with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Electronic funds transfer fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 44.6 |
| Estimated audience size | 10,496,559 |
Audience persona
The typical Electronic funds transfer fan in Germany is more female, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for Software.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,569,416 | 1.12× |
| Bayern | 1,654,482 | 0.98× |
| Baden-Württemberg | 1,374,281 | 0.96× |
| Niedersachsen | 1,169,514 | 1.15× |
| Hessen | 840,178 | 1.05× |
| Berlin | 518,282 | 1.1× |
| Rheinland-Pfalz | 509,241 | 0.97× |
| Schleswig-Holstein | 461,985 | 1.23× |
| Sachsen | 444,265 | 0.86× |
| Brandenburg | 312,833 | 0.96× |
| Hamburg | 241,597 | 1.02× |
| Thüringen | 217,299 | 0.81× |
| Sachsen-Anhalt | 211,040 | 0.78× |
| Mecklenburg-Vorpommern | 177,687 | 0.89× |
| Saarland | 124,828 | 0.97× |
| Bremen | 104,065 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Software | 1.7× | Technology & Electronics |
| Culture | 1.66× | Literature |
| Smartphones | 1.6× | Technology & Electronics |
| Social network | 1.56× | Internet & Social Media |
| Mobile phones | 1.54× | Technology & Electronics |
| Shoes | 1.54× | Fashion & Accessoires |
| Televisions | 1.5× | Technology & Electronics |
| Advertising | 1.6× | Business & Career |
| Footwear | 1.61× | Fashion & Accessoires |
| 1.63× | Internet & Social Media | |
| Architecture | 1.51× | Business & Career |
| Celebrity | 1.65× | Movies & TV |
| Rossmann | 1.51× | Shopping |
| Communication | 1.51× | Technology & Electronics |
| Employment | 1.59× | Business & Career |
| Printing | 1.51× | Technology & Electronics |
| Adidas | 1.64× | Fashion & Accessoires |
| Child | 1.5× | Kids & Family |
| 1.52× | Internet & Social Media | |
| Fashion design | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.33 |
| Pet Ownership | JOY | 1.32 |
| Family Orientation | CONSERVATISM | 1.26 |
| Patriotism | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.17 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.0% |
| Germany | 11.3% |
| France | 7.4% |
See Electronic funds transfer audiences in other countries
- Electronic funds transfer — United States
- Electronic funds transfer — United Kingdom
- Electronic funds transfer — France
- Electronic funds transfer — Italy
- Electronic funds transfer — Spain
- Electronic funds transfer — Brazil
- Electronic funds transfer — Japan
- Electronic funds transfer — South Korea
- Electronic funds transfer — India
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electronic funds transfer have in Germany?
Electronic funds transfer has an estimated audience of 10,496,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electronic funds transfer fans?
58.8% of Electronic funds transfer fans are female, 41.2% are male, with an average age of 44.6 years.
Which brands do Electronic funds transfer fans like most?
Electronic funds transfer fans show strongest brand affinity for Software (1.7×), Culture (1.66×), and Smartphones (1.6×) over the country average.
Where do Electronic funds transfer fans live in Germany?
Electronic funds transfer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,569,416), Bayern (reach 1,654,482), and Baden-Württemberg (reach 1,374,281). These three regions account for the largest share of the active audience.
What other brands do Electronic funds transfer fans also like?
Beyond Electronic funds transfer itself, the audience over-indexes on Culture (1.66×), Smartphones (1.6×), Social network (1.56×), and Mobile phones (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electronic funds transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.