Rascasse Audience Intelligence

Electronic funds transfer Audience in Germany

A data profile of the people who buy, follow and care about Electronic funds transfer in Germany — modelled from more than twelve digital signal sources. Electronic funds transfer has an estimated audience of 10,496,559 people in Germany.

#171among Topic in Germany#31in Business & Career

The average Electronic funds transfer fan in Germany is 44.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Software, Culture, Smartphones, with strongest over-indexing on Software (1.7× the country average).

Demographically, the Electronic funds transfer audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electronic funds transfer fan in Germany is more female, around 44.6 years old, with strong Creativity tendencies and a notable affinity for Software.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic funds transfer profile in Germany.

Audience size
10.5M
in Germany
Gender
58.8%♀
41.2% male
Age
44.6
average years
Country rank
#294
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic funds transfer fans

58.8% are female, 41.2% are male, average age 44.6.

Fig. 02

Gender split

58.8%
Female
41.2%
Male
Demographic split for Electronic funds transfer audience in Germany
MetricValue
Female58.8%
Male41.2%
Average age44.6
Estimated audience size10,496,559
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Electronic funds transfer audience in Germany
Age bracketShare%
16-195%
20-2916%
30-3925%
40-4927%
50+27%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Electronic funds transfer audience comes from Germany.

Worldwide audience distribution share by country for Electronic funds transfer
CountryShare
United States15.0%
Germany11.3%
France7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronic funds transfer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electronic funds transfer fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~500K1.21×
02Niedersachsen~1M1.15×
03Bremen~100K1.13×
04Nordrhein-Westfalen~2.5M1.08×
05Berlin~500K1.05×
06Hessen~800K1.02×
07Saarland~100K1.01×
08Rheinland-Pfalz~500K0.99×
09Hamburg~200K0.99×
10Brandenburg~300K0.97×
11Bayern~1.5M0.96×
12Baden-Württemberg~1.5M0.94×
13Mecklenburg-Vorpommern~200K0.94×
14Thüringen~200K0.91×
15Sachsen~400K0.87×
16Sachsen-Anhalt~200K0.84×
Fig. 06

Affinity by region

Affinity by region — Electronic funds transfer, Germany
0.84×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic funds transfer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic funds transfer audience
#·InterestCategoryAffinity×
01SoftwareTechnology & Electronics1.70×
02CultureLiterature1.66×
03CelebrityMovies & TV1.65×
04AdidasFashion & Accessoires1.64×
05FacebookInternet & Social Media1.63×
06FootwearFashion & Accessoires1.61×
07SmartphonesTechnology & Electronics1.60×
08AdvertisingBusiness & Career1.60×
09EmploymentBusiness & Career1.59×
10Social networkInternet & Social Media1.56×
11Mobile phonesTechnology & Electronics1.54×
12ShoesFashion & Accessoires1.54×
13GoogleInternet & Social Media1.52×
14ArchitectureBusiness & Career1.51×
15RossmannShopping1.51×
16CommunicationTechnology & Electronics1.51×
17PrintingTechnology & Electronics1.51×
18Fashion designBusiness & Career1.51×
19TelevisionsTechnology & Electronics1.50×
20ChildKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic funds transfer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic funds transfer audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.28×
Price SensitivityPREMIUM1.20×
DIY MentalityTHRILL1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic funds transfer audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN0.78×
TravellingTHRILL0.80×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronic funds transfer have in Germany?

Electronic funds transfer has an estimated audience of 10,496,559 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electronic funds transfer fans?

58.8% of Electronic funds transfer fans are female, 41.2% are male, with an average age of 44.6 years.

03

Which brands do Electronic funds transfer fans like most?

Electronic funds transfer fans show strongest brand affinity for Software (1.7×), Culture (1.66×), and Smartphones (1.6×) over the country average.

04

Where do Electronic funds transfer fans live in Germany?

Electronic funds transfer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Electronic funds transfer fans also like?

Beyond Electronic funds transfer itself, the audience over-indexes on Culture (1.66×), Smartphones (1.6×), Social network (1.56×), and Mobile phones (1.54×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Electronic funds transfer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electronic funds transfer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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