Communication Audience in Germany
Communication has an estimated audience of 13,973,293 people in Germany. 53.0% are female, 47.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Terence Hill, Western Union, Karoline Herfurth, limango, Satire.
The average Communication fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Terence Hill, Western Union, Karoline Herfurth, with strongest over-indexing on Terence Hill (8.06× the country average). Demographically, the Communication audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Communication fans
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 41.5 |
| Estimated audience size | 13,973,293 |
Audience persona
The typical Communication fan in Germany is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Terence Hill.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,461,012 | 1.13× |
| Bayern | 1,960,605 | 0.87× |
| Baden-Württemberg | 1,949,592 | 1.02× |
| Niedersachsen | 1,440,996 | 1.06× |
| Hessen | 1,084,407 | 1.02× |
| Sachsen | 753,394 | 1.1× |
| Rheinland-Pfalz | 614,865 | 0.88× |
| Berlin | 612,850 | 0.98× |
| Schleswig-Holstein | 488,994 | 0.97× |
| Brandenburg | 480,989 | 1.11× |
| Thüringen | 350,228 | 0.98× |
| Hamburg | 342,993 | 1.09× |
| Sachsen-Anhalt | 336,642 | 0.93× |
| Mecklenburg-Vorpommern | 269,547 | 1.01× |
| Saarland | 136,271 | 0.79× |
| Bremen | 124,913 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Terence Hill | 8.06× | Movies & TV |
| Western Union | 5.37× | Business & Career |
| Karoline Herfurth | 9.78× | Movies & TV |
| limango | 8.09× | Shopping |
| Satire | 5.05× | Literature |
| The Voice Kids | 9.59× | Movies & TV |
| Apple Store | 7.26× | Shopping |
| Hygiene | 2.76× | Beauty & Wellness |
| German television comedy | 4.54× | Movies & TV |
| Stuttgart | 2.51× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Super RTL | 8.39× | Movies & TV |
| Real property | 3.23× | Home & Garden |
| German language | 1.97× | Politics & Society |
| Jumanji | 7.22× | Movies & TV |
| Neil Young | 7.04× | Music & Radio |
| Hairstyle | 2.11× | Beauty & Wellness |
| Biology | 2.68× | Health |
| Radio broadcasting | 2.57× | Music & Radio |
| Cocktail dress | 8.12× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.2 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Pet Ownership | JOY | 1.14 |
| Healthy Lifestyle | BALANCE | 1.13 |
| Sports Activity | POWER | 1.12 |
| Tradition | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
See Communication audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Communication have in Germany?
Communication has an estimated audience of 13,973,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Communication fans?
53.0% of Communication fans are female, 47.0% are male, with an average age of 41.5 years.
Which brands do Communication fans like most?
Communication fans show strongest brand affinity for Terence Hill (8.06×), Western Union (5.37×), and Karoline Herfurth (9.78×) over the country average.
Where do Communication fans live in Germany?
Communication fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,461,012), Bayern (reach 1,960,605), and Baden-Württemberg (reach 1,949,592). These three regions account for the largest share of the active audience.
What other brands do Communication fans also like?
Beyond Communication itself, the audience over-indexes on Western Union (5.37×), Karoline Herfurth (9.78×), limango (8.09×), and Satire (5.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.