Rascasse Audience Intelligence

Communication Audience in Germany

A data profile of the people who buy, follow and care about Communication in Germany — modelled from more than twelve digital signal sources. Communication has an estimated audience of 13,973,293 people in Germany.

#88among Topic in Germany#10in Technology & Electronics

The average Communication fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchen, Hugendubel, Volunteering, with strongest over-indexing on Kitchen (2.32× the country average).

Demographically, the Communication audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Communication fan in Germany is balanced, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Kitchen.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Communication profile in Germany.

Audience size
14M
in Germany
Gender
53.0%♀
47.0% male
Age
41.5
average years
Country rank
#155
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Communication fans

53.0% are female, 47.0% are male, average age 41.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Communication audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age41.5
Estimated audience size13,973,293
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Communication audience in Germany
Age bracketShare%
16-1914%
20-2917%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Communication audience comes from Germany.

Worldwide audience distribution share by country for Communication
CountryShare
United States19.7%
India5.4%
Italy4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Communication audience in Germany is strongest.

Fig. 05

Top regions by affinity

Communication fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~800K1.13×
02Brandenburg~500K1.13×
03Nordrhein-Westfalen~3M1.06×
04Mecklenburg-Vorpommern~300K1.06×
05Hamburg~300K1.05×
06Bremen~100K1.05×
07Thüringen~400K1.04×
08Niedersachsen~1.5M1.03×
09Hessen~1M1.03×
10Baden-Württemberg~2M0.99×
11Schleswig-Holstein~500K0.98×
12Berlin~600K0.97×
13Sachsen-Anhalt~400K0.97×
14Rheinland-Pfalz~600K0.90×
15Bayern~2M0.88×
16Saarland~100K0.85×
Fig. 06

Affinity by region

Affinity by region — Communication, Germany
0.85×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Communication audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Communication audience
#·InterestCategoryAffinity×
01Jan Josef LiefersMovies & TV3.38×
02HugendubelShopping2.70×
03Western UnionBusiness & Career2.66×
04VolunteeringPolitics & Society2.63×
05BiologyHealth2.50×
06Real propertyHome & Garden2.46×
07KitchenHome & Garden2.32×
08SatireLiterature2.20×
09BooksellingLiterature2.12×
10LodgingTravel & Leisure2.10×
11Artificial intelligenceTechnology & Electronics2.10×
12High schoolBusiness & Career2.06×
13Siberian HuskyPets & Animals1.92×
14French BulldogPets & Animals1.89×
15StuttgartTravel & Leisure1.85×
16Labrador RetrieverPets & Animals1.74×
17Müller (company)Food & Beverages1.67×
18WikipediaInternet & Social Media1.65×
19DüsseldorfTravel & Leisure1.56×
20Electronic funds transferBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Communication audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Communication audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
SpiritualityBALANCE1.38×
Community OrientationOPEN1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Communication audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.80×
Sports ActivityPOWER0.89×
Design AffinityPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Communication have in Germany?

Communication has an estimated audience of 13,973,293 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Communication fans?

53.0% of Communication fans are female, 47.0% are male, with an average age of 41.5 years.

03

Which brands do Communication fans like most?

Communication fans show strongest brand affinity for Kitchen (2.32×), Hugendubel (2.7×), and Volunteering (2.63×) over the country average.

04

Where do Communication fans live in Germany?

Communication fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Communication fans also like?

Beyond Communication itself, the audience over-indexes on Hugendubel (2.7×), Volunteering (2.63×), Müller (company) (1.67×), and Wikipedia (1.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Communication audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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