A data profile of the people who buy, follow and care about Communication in Canada — modelled from more than twelve digital signal sources. Communication has an estimated audience of 7,895,372 people in Canada.
The average Communication fan in Canada is 42.3 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Innovation, Western Union, with strongest over-indexing on Real property (1.79× the country average).
Demographically, the Communication audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Tradition, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Communication fan in Canada is balanced, around 42.3 years old, with strong Tradition tendencies and a notable affinity for Real property.
The key figures that characterise the Communication profile in Canada.
51.2% are female, 48.8% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.3 |
| Estimated audience size | 7,895,372 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Communication audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
Where the Communication audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.44× | |
| 02 | British Columbia | ~1.5M | 1.32× | |
| 03 | Quebec | ~2M | 1.13× | |
| 04 | Alberta | ~1M | 1.13× | |
| 05 | Manitoba | ~300K | 1.01× | |
| 06 | Saskatchewan | ~200K | 0.95× | |
| 07 | New Brunswick | ~200K | 0.91× | |
| 08 | Nova Scotia | ~200K | 0.89× | |
| 09 | Prince Edward Island | ~30K | 0.82× | |
| 10 | Newfoundland and Labrador | ~100K | 0.79× |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 2.52× | ||
| 02 | Diplomacy | Politics & Society | 2.25× | ||
| 03 | CheapOair | Travel & Leisure | 1.97× | ||
| 04 | John Travolta | Movies & TV | 1.93× | ||
| 05 | Ashton Kutcher | Movies & TV | 1.90× | ||
| 06 | Hulk Hogan | Sports | 1.84× | ||
| 07 | Real property | Home & Garden | 1.79× | ||
| 08 | Robin Williams | Movies & TV | 1.72× | ||
| 09 | New Zealand | Travel & Leisure | 1.68× | ||
| 10 | Image scanner | Technology & Electronics | 1.68× | ||
| 11 | Western Union | Business & Career | 1.65× | ||
| 12 | Tabloid (newspaper format) | Literature | 1.65× | ||
| 13 | Ferry | Travel & Leisure | 1.62× | ||
| 14 | Bored Panda | Internet & Social Media | 1.59× | ||
| 15 | Duvet | Home & Garden | 1.58× | ||
| 16 | Innovation | Business & Career | 1.53× | ||
| 17 | Amsterdam | Travel & Leisure | 1.53× | ||
| 18 | Drew Barrymore | Movies & TV | 1.53× | ||
| 19 | Individualism | Politics & Society | 1.52× | ||
| 20 | Bruce Willis | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.26× | |
| Individualism | JOY | 1.20× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.87× |
Communication has an estimated audience of 7,895,372 people in Canada, concentrated in Ontario and Quebec.
51.2% of Communication fans are female, 48.8% are male, with an average age of 42.3 years.
Communication fans show strongest brand affinity for Real property (1.79×), Innovation (1.53×), and Western Union (1.65×) over the country average.
Communication fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Communication itself, the audience over-indexes on Innovation (1.53×), Western Union (1.65×), Tabloid (newspaper format) (1.65×), and CheapOair (1.97×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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