Communication Audience in Canada
Communication has an estimated audience of 7,895,372 people in Canada. 51.2% are female, 48.8% are male, average age 42.3. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Innovation, Western Union, Tabloid (newspaper format), CheapOair.
The average Communication fan in Canada is 42.3 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Innovation, Western Union, with strongest over-indexing on Real property (1.79× the country average). Demographically, the Communication audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Communication fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.3 |
| Estimated audience size | 7,895,372 |
Audience persona
The typical Communication fan in Canada is balanced, around 42.3 years old, with strong Tradition tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,752,742 | 1.44× |
| Quebec | 2,132,888 | 1.13× |
| British Columbia | 1,559,308 | 1.32× |
| Alberta | 1,101,993 | 1.13× |
| Manitoba | 298,640 | 1.01× |
| Saskatchewan | 237,448 | 0.95× |
| Nova Scotia | 210,132 | 0.89× |
| New Brunswick | 166,435 | 0.91× |
| Newfoundland and Labrador | 95,275 | 0.79× |
| Prince Edward Island | 31,695 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.79× | Home & Garden |
| Innovation | 1.53× | Business & Career |
| Western Union | 1.65× | Business & Career |
| Tabloid (newspaper format) | 1.65× | Literature |
| CheapOair | 1.97× | Travel & Leisure |
| New Zealand | 1.68× | Travel & Leisure |
| Bruce Willis | 1.51× | Movies & TV |
| Bored Panda | 1.59× | Internet & Social Media |
| John Travolta | 1.93× | Movies & TV |
| Robin Williams | 1.72× | Movies & TV |
| Drew Barrymore | 1.53× | Movies & TV |
| Amsterdam | 1.53× | Travel & Leisure |
| Ashton Kutcher | 1.9× | Movies & TV |
| Ferry | 1.62× | Travel & Leisure |
| Italo disco | 2.52× | Music & Radio |
| Diplomacy | 2.25× | Politics & Society |
| Hulk Hogan | 1.84× | Sports |
| Individualism | 1.52× | Politics & Society |
| Duvet | 1.58× | Home & Garden |
| Image scanner | 1.68× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.26 |
| Individualism | JOY | 1.2 |
| Career Orientation | POWER | 1.17 |
| Convenience Orientation | PREMIUM | 1.16 |
| Urban Lifestyle | OPEN | 1.14 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
See Communication audiences in other countries
More Technology & Electronics audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Communication have in Canada?
Communication has an estimated audience of 7,895,372 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Communication fans?
51.2% of Communication fans are female, 48.8% are male, with an average age of 42.3 years.
Which brands do Communication fans like most?
Communication fans show strongest brand affinity for Real property (1.79×), Innovation (1.53×), and Western Union (1.65×) over the country average.
Where do Communication fans live in Canada?
Communication fans in Canada are most concentrated in Ontario (reach 4,752,742), Quebec (reach 2,132,888), and British Columbia (reach 1,559,308). These three regions account for the largest share of the active audience.
What other brands do Communication fans also like?
Beyond Communication itself, the audience over-indexes on Innovation (1.53×), Western Union (1.65×), Tabloid (newspaper format) (1.65×), and CheapOair (1.97×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.