Communication Audience in France
Communication has an estimated audience of 11,187,469 people in France. 52.4% are female, 47.6% are male, average age 43.5. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Vueling, Orange, Google News, Real property, Crédit Mutuel.
The average Communication fan in France is 43.5 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Vueling, Orange, Google News, with strongest over-indexing on Vueling (19.12× the country average). Demographically, the Communication audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Mindfulness, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Communication fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 43.5 |
| Estimated audience size | 11,187,469 |
Audience persona
The typical Communication fan in France is balanced, around 43.5 years old, with strong Mindfulness tendencies and a notable affinity for Vueling.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,496,430 | 1.25× |
| Auvergne-Rhône-Alpes | 1,416,486 | 1.08× |
| Nouvelle-Aquitaine | 990,454 | 1.01× |
| Hauts-de-France | 986,276 | 1× |
| Occitanie | 969,109 | 1× |
| Grand Est | 939,595 | 1.04× |
| Provence-Alpes-Côte d'Azur | 773,516 | 0.93× |
| Pays de la Loire | 738,106 | 1.19× |
| Brittany | 566,081 | 1.04× |
| Normandy | 512,120 | 0.94× |
| Centre-Val de Loire | 471,917 | 1.12× |
| Bourgogne-Franche-Comté | 401,342 | 0.89× |
| Corsica | 29,136 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vueling | 19.12× | Travel & Leisure |
| Orange | 2.62× | Technology & Electronics |
| Google News | 2.54× | News |
| Real property | 2.42× | Home & Garden |
| Crédit Mutuel | 2.33× | Business & Career |
| Happiness | 2.02× | Health |
| Voici | 2.62× | News |
| Anthropology | 2.73× | Business & Career |
| Fnac | 2.12× | Shopping |
| Tinder | 4.38× | Internet & Social Media |
| Lodging | 2.74× | Travel & Leisure |
| Foot Mercato | 2.17× | Sports |
| France Info | 2.15× | Movies & TV |
| Conforama | 1.87× | Home & Garden |
| Improvisation | 4.7× | Music & Radio |
| Germany | 2.19× | Travel & Leisure |
| Hairstyle | 1.95× | Beauty & Wellness |
| Free Mobile | 2.04× | Technology & Electronics |
| Spas | 1.68× | Beauty & Wellness |
| Western Union | 2.85× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.73 |
| Extroversion | THRILL | 1.35 |
| Tradition | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.07 |
| Individualism | JOY | 1.05 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
See Communication audiences in other countries
More Technology & Electronics audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Communication have in France?
Communication has an estimated audience of 11,187,469 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Communication fans?
52.4% of Communication fans are female, 47.6% are male, with an average age of 43.5 years.
Which brands do Communication fans like most?
Communication fans show strongest brand affinity for Vueling (19.12×), Orange (2.62×), and Google News (2.54×) over the country average.
Where do Communication fans live in France?
Communication fans in France are most concentrated in Île-de-France (reach 2,496,430), Auvergne-Rhône-Alpes (reach 1,416,486), and Nouvelle-Aquitaine (reach 990,454). These three regions account for the largest share of the active audience.
What other brands do Communication fans also like?
Beyond Communication itself, the audience over-indexes on Orange (2.62×), Google News (2.54×), Real property (2.42×), and Crédit Mutuel (2.33×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.