Communication Audience in Spain
Communication has an estimated audience of 11,333,816 people in Spain. 57.1% are female, 42.9% are male, average age 45.0. Top brand affinities: Singer-songwriter, MSN, Sports nutrition, Aldi, Julio Iglesias.
Top brand affinities include Singer-songwriter, MSN, Sports nutrition, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Communication audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Communication fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.0 |
| Estimated audience size | 11,333,816 |
Audience persona
The typical Communication fan in Spain is more female, around 45.0 years old, with strong Need for Security tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| MSN | 4.7× | News |
| Sports nutrition | 7.93× | Food & Beverages |
| Aldi | 2.63× | Shopping |
| Julio Iglesias | 2.59× | Music & Radio |
| Dentistry | 4.24× | Business & Career |
| TripAdvisor | 2.99× | Travel & Leisure |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Movistar | 2.24× | Technology & Electronics |
| CAC 40 | 2.6× | Business & Career |
| Oncology | 5.64× | Health |
| Stradivarius | 2.13× | Shopping |
| 1.66× | Internet & Social Media | |
| Conforama | 2.68× | Home & Garden |
| Orange | 2.53× | Technology & Electronics |
| Formentera | 4.71× | Travel & Leisure |
| Girona | 2.62× | Sports |
| Mapfre | 2.24× | Business & Career |
| Kundalini yoga | 4× | Health |
| Catering | 3.87× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.24 |
| Community Orientation | OPEN | 1.13 |
| Mindfulness | BALANCE | 1.07 |
| Social Media Usage | JOY | 0.92 |
| Family Orientation | CONSERVATISM | 0.92 |
| Extroversion | THRILL | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
See Communication audiences in other countries
More Technology & Electronics audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.