A data profile of the people who buy, follow and care about Communication in Spain — modelled from more than twelve digital signal sources. Communication has an estimated audience of 11,333,816 people in Spain.
Communication has an estimated audience of 11,333,816 people in Spain. 57.1% are female, 42.9% are male, average age 45.0. Top brand affinities: Iberia (airline), WhatsApp, Volunteering, Satire, Rayo Vallecano.
Top brand affinities include Iberia (airline), WhatsApp, Volunteering, with strongest over-indexing on Iberia (airline) (2.2× the country average).
Demographically, the Communication audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Communication fan in Spain is more female, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Communication profile in Spain.
57.1% are female, 42.9% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 45.0 |
| Estimated audience size | 11,333,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Communication audience comes from Spain.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.23× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 3.77× | ||
| 03 | Betfair | Games | 3.19× | ||
| 04 | Volunteering | Politics & Society | 3.14× | ||
| 05 | Refrigerator | Home & Garden | 2.52× | ||
| 06 | Badoo | Internet & Social Media | 2.28× | ||
| 07 | Internet & Social Media | 2.26× | |||
| 08 | Iberia (airline) | Travel & Leisure | 2.20× | ||
| 09 | Video hosting service | Technology & Electronics | 2.12× | ||
| 10 | Wikipedia | Internet & Social Media | 2.10× | ||
| 11 | Charity and causes | Business & Career | 2.08× | ||
| 12 | Distilled beverage | Food & Beverages | 1.98× | ||
| 13 | Travel website | Travel & Leisure | 1.98× | ||
| 14 | Real property | Home & Garden | 1.82× | ||
| 15 | Mango | Shopping | 1.75× | ||
| 16 | IBEX 35 | Business & Career | 1.73× | ||
| 17 | Caixabank | Business & Career | 1.65× | ||
| 18 | TripAdvisor | Travel & Leisure | 1.63× | ||
| 19 | Aldi | Shopping | 1.58× | ||
| 20 | MSN | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Convenience Orientation | PREMIUM | 1.27× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Design Affinity | PREMIUM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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