Communication Audience in Mexico
Communication has an estimated audience of 10,215,757 people in Mexico. 49.1% are female, 50.9% are male, average age 33.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (285.07× the country average). Demographically, the Communication audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Technology & Electronics · Type: Topic
Demographics of Communication fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 33.7 |
| Estimated audience size | 10,215,757 |
Audience persona
The typical Communication fan in Mexico is balanced, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
Top brand affinities of Communication fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Shopping and fashion | 285.07× | Shopping |
| Costa Rica | 503.38× | Travel & Leisure |
| Game consoles | 185.82× | Technology & Electronics |
| Catholic Church | 137.31× | Politics & Society |
| Sarcasm | 91.79× | Politics & Society |
| Mobile game | 80.1× | Games |
| Travel agency | 87.31× | Travel & Leisure |
| Banana | 69.4× | Food & Beverages |
| Broadcasting of sports events | 90.3× | Movies & TV |
| Exfoliation (cosmetology) | 138.62× | Beauty & Wellness |
| El País | 66.42× | News |
| Valentine's Day | 112.72× | Kids & Family |
| Dentistry | 55.97× | Business & Career |
| Daily Horoscope | 557.28× | Internet & Social Media |
| Sexology | 42.54× | Kids & Family |
| Freeware | 33.58× | Technology & Electronics |
| Pilsner | 53.73× | Food & Beverages |
| Orange (fruit) | 52.24× | Food & Beverages |
| Multi-level marketing | 46.27× | Business & Career |
| Breastfeeding | 37.31× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 28.26 |
| Travelling | THRILL | 22.73 |
| Urban Lifestyle | OPEN | 4.15 |
| Career Orientation | POWER | 2.5 |
| Risk Appetite | THRILL | 2.35 |
| Mindfulness | BALANCE | 1.74 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
See Communication audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.