Communication Audience in Mexico
Communication has an estimated audience of 10,215,757 people in Mexico. 49.1% are female, 50.9% are male, average age 33.7. Top brand affinities: MSN, Catholic Church, TikTok, Banana, Sarcasm.
Top brand affinities include MSN, Catholic Church, TikTok, with strongest over-indexing on MSN (3.11× the country average). Demographically, the Communication audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Career Orientation, Travelling.
Category: Technology & Electronics · Type: Topic
Demographics of Communication fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 33.7 |
| Estimated audience size | 10,215,757 |
Audience persona
The typical Communication fan in Mexico is balanced, around 33.7 years old, with strong Career Orientation tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 3.11× | News |
| Catholic Church | 2.65× | Politics & Society |
| TikTok | 1.98× | Internet & Social Media |
| Banana | 2.67× | Food & Beverages |
| Sarcasm | 2.68× | Politics & Society |
| Pedro Pascal | 2.65× | Movies & TV |
| Credit cards | 1.69× | Business & Career |
| Travel agency | 2.64× | Travel & Leisure |
| X | 1.56× | Internet & Social Media |
| Game consoles | 2.01× | Technology & Electronics |
| Personal care | 1.65× | Health |
| Furniture | 1.62× | Home & Garden |
| Beaches | 1.73× | Travel & Leisure |
| Samsung | 1.7× | Technology & Electronics |
| Drama movies | 1.52× | Movies & TV |
| Crafts | 1.59× | Home & Garden |
| Banking | 1.69× | Business & Career |
| Nissan | 1.78× | Cars & Mobility |
| Insurance | 1.74× | Business & Career |
| MLB | 1.6× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.76 |
| Travelling | THRILL | 1.53 |
| Spirituality | BALANCE | 1.5 |
| Creativity | OPEN | 1.45 |
| Urban Lifestyle | OPEN | 1.44 |
| DIY Mentality | THRILL | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
See Communication audiences in other countries
More Technology & Electronics audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.