A data profile of the people who buy, follow and care about Communication in Mexico — modelled from more than twelve digital signal sources. Communication has an estimated audience of 10,215,757 people in Mexico.
Communication has an estimated audience of 10,215,757 people in Mexico. 49.1% are female, 50.9% are male, average age 33.7. Top brand affinities: Shopping and fashion, Costa Rica, Game consoles, Catholic Church, Sarcasm.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (285.07× the country average).
Demographically, the Communication audience skews balanced with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Communication fan in Mexico is balanced, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Communication profile in Mexico.
49.1% are female, 50.9% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 33.7 |
| Estimated audience size | 10,215,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Communication audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 557.28× | ||
| 02 | Costa Rica | Travel & Leisure | 503.38× | ||
| 03 | Shopping and fashion | Shopping | 285.07× | ||
| 04 | Game consoles | Technology & Electronics | 185.82× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 138.62× | ||
| 06 | Catholic Church | Politics & Society | 137.31× | ||
| 07 | Valentine's Day | Kids & Family | 112.72× | ||
| 08 | Sarcasm | Politics & Society | 91.79× | ||
| 09 | Broadcasting of sports events | Movies & TV | 90.30× | ||
| 10 | Travel agency | Travel & Leisure | 87.31× | ||
| 11 | Mobile game | Games | 80.10× | ||
| 12 | Banana | Food & Beverages | 69.40× | ||
| 13 | El País | News | 66.42× | ||
| 14 | Dentistry | Business & Career | 55.97× | ||
| 15 | Pilsner | Food & Beverages | 53.73× | ||
| 16 | Orange (fruit) | Food & Beverages | 52.24× | ||
| 17 | Multi-level marketing | Business & Career | 46.27× | ||
| 18 | Sexology | Kids & Family | 42.54× | ||
| 19 | Breastfeeding | Kids & Family | 37.31× | ||
| 20 | Freeware | Technology & Electronics | 33.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 28.26× | |
| Travelling | THRILL | 22.73× | |
| Urban Lifestyle | OPEN | 4.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Tradition | CONSERVATISM | 0.82× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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