A data profile of the people who buy, follow and care about Communication in United Kingdom — modelled from more than twelve digital signal sources. Communication has an estimated audience of 15,155,939 people in United Kingdom.
The average Communication fan in United Kingdom is 44.3 years old, more female, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (4.21× the country average).
Demographically, the Communication audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Communication fan in United Kingdom is more female, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Communication profile in United Kingdom.
57.0% are female, 43.0% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 44.3 |
| Estimated audience size | 15,155,939 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Communication audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.7% |
| India | 5.4% |
| Italy | 4.7% |
Where the Communication audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1M | 1.51× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.32× | |
| 03 | North East | ~700K | 1.13× | |
| 04 | South East | ~2M | 0.97× | |
| 05 | East of England | ~1M | 0.87× | |
| 06 | East Midlands | ~900K | 0.87× | |
| 07 | South West | ~1M | 0.85× | |
| 08 | North West | ~900K | 0.54× |
The strongest cross-interests of the Communication audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.21× | ||
| 02 | Flightradar24 | Travel & Leisure | 4.21× | ||
| 03 | Sketch comedy | Movies & TV | 3.10× | ||
| 04 | Adoption | Kids & Family | 2.96× | ||
| 05 | Risk management | Business & Career | 2.89× | ||
| 06 | Satire | Literature | 2.70× | ||
| 07 | Esso | Cars & Mobility | 2.68× | ||
| 08 | Betfair | Games | 2.46× | ||
| 09 | Refrigerator | Home & Garden | 2.26× | ||
| 10 | Hobby | Home & Garden | 2.14× | ||
| 11 | Internet & Social Media | 2.06× | |||
| 12 | William Hill (bookmaker) | Games | 2.04× | ||
| 13 | Dentistry | Business & Career | 2.02× | ||
| 14 | Mobile home | Cars & Mobility | 1.97× | ||
| 15 | Hot tub | Home & Garden | 1.95× | ||
| 16 | Mother's Day | Kids & Family | 1.90× | ||
| 17 | Volunteering | Politics & Society | 1.86× | ||
| 18 | Distilled beverage | Food & Beverages | 1.79× | ||
| 19 | Aldi | Shopping | 1.57× | ||
| 20 | Rugby union | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.27× | |
| Convenience Orientation | PREMIUM | 1.22× | |
| Spirituality | BALANCE | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| DIY Mentality | THRILL | 0.87× |
Communication has an estimated audience of 15,155,939 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
57.0% of Communication fans are female, 43.0% are male, with an average age of 44.3 years.
Communication fans show strongest brand affinity for Wikipedia (4.21×), Hobby (2.14×), and Esso (2.68×) over the country average.
Communication fans in United Kingdom are most concentrated in South East (reach ~2M), Yorkshire and the Humber (reach ~1.5M), and East of England (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Communication itself, the audience over-indexes on Hobby (2.14×), Esso (2.68×), WhatsApp (2.06×), and William Hill (bookmaker) (2.04×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Communication. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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