Wikipedia Audience in United Kingdom
Wikipedia has an estimated audience of 10,391,633 people in United Kingdom. 55.0% are female, 45.0% are male, average age 44.5. Top regions: England, South East, North West. Top brand affinities: Video hosting service, Creative Commons, Argo (2012 film), Papua New Guinea, Broadcast journalism.
The average Wikipedia fan in United Kingdom is 44.5 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, North West. Top brand affinities include Video hosting service, Creative Commons, Argo (2012 film), with strongest over-indexing on Video hosting service (13.22× the country average). Demographically, the Wikipedia audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Wikipedia fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 44.5 |
| Estimated audience size | 10,391,633 |
Audience persona
The typical Wikipedia fan in United Kingdom is balanced, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for Video hosting service.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 7,457,167 | 0.77× |
| South East | 1,533,634 | 1.1× |
| North West | 1,367,064 | 1.23× |
| Greater London | 1,135,683 | 0.84× |
| East of England | 1,069,481 | 1.13× |
| South West | 1,029,205 | 1.2× |
| Scotland | 1,021,740 | 1.09× |
| East Midlands | 875,190 | 1.2× |
| Yorkshire and the Humber | 646,038 | 0.77× |
| Wales | 620,297 | 1.05× |
| North East | 357,245 | 0.88× |
| Northern Ireland | 348,332 | 1.09× |
| West Midlands | 288,037 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Video hosting service | 13.22× | Technology & Electronics |
| Creative Commons | 13.31× | Technology & Electronics |
| Argo (2012 film) | 2.91× | Movies & TV |
| Papua New Guinea | 12.8× | Travel & Leisure |
| Broadcast journalism | 20.15× | Movies & TV |
| Electronic publishing | 8.73× | News |
| Obituary | 10.07× | Literature |
| Individual | 6.69× | Politics & Society |
| Web server | 12.79× | Technology & Electronics |
| Political science | 10.9× | Business & Career |
| Digital audio | 9.14× | Technology & Electronics |
| Registered user | 13.7× | Internet & Social Media |
| Wind turbine | 10.75× | Home & Garden |
| News broadcasting | 5.81× | Business & Career |
| Radio broadcasting | 7.22× | Music & Radio |
| Ancient Greek | 11.34× | Politics & Society |
| Digital media | 5.54× | Business & Career |
| East Asia | 11.94× | Travel & Leisure |
| Institute of technology | 7.94× | Business & Career |
| Election | 8.28× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.17 |
| Early Adopter Mentality | POWER | 2.09 |
| Spirituality | BALANCE | 2.02 |
| Travelling | THRILL | 1.85 |
| Tradition | CONSERVATISM | 1.63 |
| Urban Lifestyle | OPEN | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Germany | 6.9% |
| India | 4.9% |
See Wikipedia audiences in other countries
More Internet & Social Media audiences in United Kingdom
- BBC iPlayer (Global) (44,084,000)
- Instagram (29,815,933)
- YouTube (27,251,049)
- X (23,339,907)
- TikTok (21,420,724)
Frequently asked questions
How many fans does Wikipedia have in United Kingdom?
Wikipedia has an estimated audience of 10,391,633 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Wikipedia fans?
55.0% of Wikipedia fans are female, 45.0% are male, with an average age of 44.5 years.
Which brands do Wikipedia fans like most?
Wikipedia fans show strongest brand affinity for Video hosting service (13.22×), Creative Commons (13.31×), and Argo (2012 film) (2.91×) over the country average.
Where do Wikipedia fans live in United Kingdom?
Wikipedia fans in United Kingdom are most concentrated in England (reach 7,457,167), South East (reach 1,533,634), and North West (reach 1,367,064). These three regions account for the largest share of the active audience.
What other brands do Wikipedia fans also like?
Beyond Wikipedia itself, the audience over-indexes on Creative Commons (13.31×), Argo (2012 film) (2.91×), Papua New Guinea (12.8×), and Broadcast journalism (20.15×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Wikipedia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.