A data profile of the people who buy, follow and care about Electronic publishing in United Kingdom — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 7,838,853 people in United Kingdom.
The average Electronic publishing fan in United Kingdom is 47.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Subscription business model, Hobby, with strongest over-indexing on Wikipedia (8.73× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Electronic publishing fan in United Kingdom is more female, around 47.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Electronic publishing profile in United Kingdom.
59.3% are female, 40.7% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 47.2 |
| Estimated audience size | 7,838,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 41% |
of the worldwide Electronic publishing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
Where the Electronic publishing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~800K | 1.16× | |
| 02 | North East | ~300K | 1.03× | |
| 03 | East Midlands | ~600K | 1.02× | |
| 04 | Northern Ireland | ~200K | 1.02× | |
| 05 | Scotland | ~700K | 0.99× | |
| 06 | South West | ~600K | 0.99× | |
| 07 | Yorkshire and the Humber | ~600K | 0.98× | |
| 08 | North West | ~800K | 0.96× | |
| 09 | South East | ~1M | 0.95× | |
| 10 | West Midlands | ~300K | 0.95× | |
| 11 | England | ~6M | 0.83× |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multi-function printer | Technology & Electronics | 21.37× | ||
| 02 | Wikipedia | Internet & Social Media | 8.73× | ||
| 03 | Macau | Travel & Leisure | 6.19× | ||
| 04 | Subscription business model | Shopping | 5.08× | ||
| 05 | Robert De Niro | Movies & TV | 4.91× | ||
| 06 | Sketch comedy | Movies & TV | 4.44× | ||
| 07 | Political science | Business & Career | 4.26× | ||
| 08 | Adoption | Kids & Family | 4.05× | ||
| 09 | Pierce Brosnan | Movies & TV | 3.94× | ||
| 10 | Risk management | Business & Career | 3.77× | ||
| 11 | Margot Robbie | Movies & TV | 3.41× | ||
| 12 | Satire | Literature | 3.18× | ||
| 13 | Forestry | Home & Garden | 2.79× | ||
| 14 | Esso | Cars & Mobility | 2.50× | ||
| 15 | Refrigerator | Home & Garden | 2.45× | ||
| 16 | Online newspaper | News | 2.37× | ||
| 17 | Mobile home | Cars & Mobility | 2.31× | ||
| 18 | Hobby | Home & Garden | 2.26× | ||
| 19 | Innovation | Business & Career | 2.26× | ||
| 20 | Distilled beverage | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.14× | |
| Patriotism | CONSERVATISM | 1.91× | |
| Tradition | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Indulgence | JOY | 0.83× | |
| Family Orientation | CONSERVATISM | 0.83× |
Electronic publishing has an estimated audience of 7,838,853 people in United Kingdom, concentrated in England and South East.
59.3% of Electronic publishing fans are female, 40.7% are male, with an average age of 47.2 years.
Electronic publishing fans show strongest brand affinity for Wikipedia (8.73×), Subscription business model (5.08×), and Hobby (2.26×) over the country average.
Electronic publishing fans in United Kingdom are most concentrated in England (reach ~6M), South East (reach ~1M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Electronic publishing itself, the audience over-indexes on Subscription business model (5.08×), Hobby (2.26×), Sketch comedy (4.44×), and Risk management (3.77×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.