A data profile of the people who buy, follow and care about Electronic publishing in France — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 5,443,612 people in France.
Electronic publishing has an estimated audience of 5,443,612 people in France. 54.5% are female, 45.5% are male, average age 45.3. Top brand affinities: Love & Sex, Kitchen garden, Subscription business model, Broadcasting of sports events, Christmas Gift.
Top brand affinities include Love & Sex, Kitchen garden, Subscription business model, with strongest over-indexing on Love & Sex (207.79× the country average).
Demographically, the Electronic publishing audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.
The typical Electronic publishing fan in France is balanced, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Electronic publishing profile in France.
54.5% are female, 45.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 45.3 |
| Estimated audience size | 5,443,612 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Electronic publishing audience comes from France.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 207.79× | ||
| 02 | Ink cartridge | Technology & Electronics | 20.00× | ||
| 03 | Christmas Gift | Kids & Family | 16.54× | ||
| 04 | Kitchen garden | Home & Garden | 15.19× | ||
| 05 | Christmas tree | Kids & Family | 14.52× | ||
| 06 | Zoom lens | Technology & Electronics | 13.16× | ||
| 07 | Broadcasting of sports events | Movies & TV | 13.06× | ||
| 08 | Dentistry | Business & Career | 12.71× | ||
| 09 | Hormone | Health | 11.91× | ||
| 10 | New Testament | Politics & Society | 10.43× | ||
| 11 | Breast Cancer awareness | Health | 9.90× | ||
| 12 | Girl power | Politics & Society | 8.80× | ||
| 13 | Improvisation | Music & Radio | 8.12× | ||
| 14 | Subscription business model | Shopping | 7.93× | ||
| 15 | Tinder | Internet & Social Media | 3.99× | ||
| 16 | Political science | Business & Career | 3.16× | ||
| 17 | Online newspaper | News | 2.77× | ||
| 18 | Midi Libre | News | 2.36× | ||
| 19 | La Banque postale | Business & Career | 1.92× | ||
| 20 | Ouest France | News | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.46× | |
| Mindfulness | BALANCE | 2.16× | |
| Patriotism | CONSERVATISM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| DIY Mentality | THRILL | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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