Electronic publishing Audience in France
Electronic publishing has an estimated audience of 5,443,612 people in France. 54.5% are female, 45.5% are male, average age 45.3. Top brand affinities: Orange, Fnac, Voici, Google News, Anthropology.
Top brand affinities include Orange, Fnac, Voici, with strongest over-indexing on Orange (2.84× the country average). Demographically, the Electronic publishing audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Patriotism, Mindfulness.
Demographics of Electronic publishing fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 45.3 |
| Estimated audience size | 5,443,612 |
Audience persona
The typical Electronic publishing fan in France is balanced, around 45.3 years old, with strong Patriotism tendencies and a notable affinity for Orange.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange | 2.84× | Technology & Electronics |
| Fnac | 3× | Shopping |
| Voici | 3.54× | News |
| Google News | 2.7× | News |
| Anthropology | 3.39× | Business & Career |
| Subscription business model | 3.4× | Shopping |
| Lodging | 3.38× | Travel & Leisure |
| Breaking news | 3.57× | Movies & TV |
| Happiness | 2.22× | Health |
| Real property | 2.42× | Home & Garden |
| France Info | 2.55× | Movies & TV |
| Vueling | 4.42× | Travel & Leisure |
| Crédit Mutuel | 2.31× | Business & Career |
| TikTok | 1.63× | Internet & Social Media |
| Foot Mercato | 2.32× | Sports |
| Permanent residency | 3.98× | Business & Career |
| King Jouet | 2.68× | Shopping |
| Conforama | 1.88× | Home & Garden |
| Gala | 2.68× | News |
| Kitchen garden | 4.23× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.05 |
| Mindfulness | BALANCE | 1.95 |
| Convenience Orientation | PREMIUM | 1.82 |
| Individualism | JOY | 1.81 |
| Tradition | CONSERVATISM | 1.74 |
| Spirituality | BALANCE | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
See Electronic publishing audiences in other countries
- Electronic publishing — Germany
- Electronic publishing — United States
- Electronic publishing — United Kingdom
- Electronic publishing — Italy
- Electronic publishing — Spain
- Electronic publishing — Brazil
- Electronic publishing — Japan
- Electronic publishing — South Korea
- Electronic publishing — India
- Electronic publishing — Canada
- Electronic publishing — Mexico
More News audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.