Rascasse Audience Intelligence

Electronic publishing Audience in France

A data profile of the people who buy, follow and care about Electronic publishing in France — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 5,443,612 people in France.

Electronic publishing has an estimated audience of 5,443,612 people in France. 54.5% are female, 45.5% are male, average age 45.3. Top brand affinities: Love & Sex, Kitchen garden, Subscription business model, Broadcasting of sports events, Christmas Gift.

Top brand affinities include Love & Sex, Kitchen garden, Subscription business model, with strongest over-indexing on Love & Sex (207.79× the country average).

Demographically, the Electronic publishing audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Mindfulness.

The typical Electronic publishing fan in France is balanced, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Love & Sex.

Category: News · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronic publishing profile in France.

Audience size
5.4M
in France
Gender
54.5%
45.5% male
Age
45.3
average years
Country rank
#646
Topic in France
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronic publishing fans

54.5% are female, 45.5% are male, average age 45.3.

Fig. 02

Gender split

54.5%
Female
45.5%
Male
Demographic split for Electronic publishing audience in France
MetricValue
Female54.5%
Male45.5%
Average age45.3
Estimated audience size5,443,612
Fig. 03

Age distribution

Ø 45.3
average years
Age distribution of the Electronic publishing audience in France
Age bracketShare%
16-198%
20-2915%
30-3919%
40-4922%
50+36%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Electronic publishing audience comes from France.

Worldwide audience distribution share by country for Electronic publishing
CountryShare
United States20.7%
Brazil5.5%
India5.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronic publishing audience
#·InterestCategoryAffinity×
01Love & SexKids & Family207.79×
02Ink cartridgeTechnology & Electronics20.00×
03Christmas GiftKids & Family16.54×
04Kitchen gardenHome & Garden15.19×
05Christmas treeKids & Family14.52×
06Zoom lensTechnology & Electronics13.16×
07Broadcasting of sports eventsMovies & TV13.06×
08DentistryBusiness & Career12.71×
09HormoneHealth11.91×
10New TestamentPolitics & Society10.43×
11Breast Cancer awarenessHealth9.90×
12Girl powerPolitics & Society8.80×
13ImprovisationMusic & Radio8.12×
14Subscription business modelShopping7.93×
15TinderInternet & Social Media3.99×
16Political scienceBusiness & Career3.16×
17Online newspaperNews2.77×
18Midi LibreNews2.36×
19La Banque postaleBusiness & Career1.92×
20Ouest FranceNews1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronic publishing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Electronic publishing audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.46×
MindfulnessBALANCE2.16×
PatriotismCONSERVATISM1.88×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Electronic publishing audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
DIY MentalityTHRILL0.75×
Healthy LifestyleBALANCE0.77×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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