A data profile of the people who buy, follow and care about Electronic publishing in Mexico — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 4,014,149 people in Mexico.
The average Electronic publishing fan in Mexico is 34.1 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Chihuahua.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (419.32× the country average).
Demographically, the Electronic publishing audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Spirituality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 3 regions tracked by Rascasse.
The typical Electronic publishing fan in Mexico is balanced, around 34.1 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Electronic publishing profile in Mexico.
50.0% are female, 50.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 34.1 |
| Estimated audience size | 4,014,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Electronic publishing audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
Where the Electronic publishing audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Chihuahua | ~200K | 1.11× | |
| 02 | Distrito Federal | ~500K | 0.95× | |
| 03 | State of Mexico | ~500K | 0.94× |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 438.92× | ||
| 02 | Costa Rica | Travel & Leisure | 419.32× | ||
| 03 | Shopping and fashion | Shopping | 156.86× | ||
| 04 | Game consoles | Technology & Electronics | 129.09× | ||
| 05 | Catholic Church | Politics & Society | 102.94× | ||
| 06 | Broadcasting of sports events | Movies & TV | 86.60× | ||
| 07 | Valentine's Day | Kids & Family | 81.57× | ||
| 08 | Exfoliation (cosmetology) | Beauty & Wellness | 77.34× | ||
| 09 | Travel agency | Travel & Leisure | 70.26× | ||
| 10 | Sarcasm | Politics & Society | 65.36× | ||
| 11 | El País | News | 62.09× | ||
| 12 | Banana | Food & Beverages | 58.82× | ||
| 13 | Mobile game | Games | 55.76× | ||
| 14 | Orange (fruit) | Food & Beverages | 50.65× | ||
| 15 | Immigration | Politics & Society | 47.39× | ||
| 16 | Dentistry | Business & Career | 45.75× | ||
| 17 | Machu Picchu | Travel & Leisure | 42.48× | ||
| 18 | Breastfeeding | Kids & Family | 31.05× | ||
| 19 | Sexology | Kids & Family | 29.41× | ||
| 20 | Freeware | Technology & Electronics | 26.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 21.46× | |
| Travelling | THRILL | 18.44× | |
| Urban Lifestyle | OPEN | 5.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.85× | |
| Extroversion | THRILL | 0.86× |
Electronic publishing has an estimated audience of 4,014,149 people in Mexico, concentrated in State of Mexico and Distrito Federal.
50.0% of Electronic publishing fans are female, 50.0% are male, with an average age of 34.1 years.
Electronic publishing fans show strongest brand affinity for Costa Rica (419.32×), Shopping and fashion (156.86×), and Game consoles (129.09×) over the country average.
Electronic publishing fans in Mexico are most concentrated in State of Mexico (reach ~500K), Distrito Federal (reach ~500K), and Chihuahua (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Electronic publishing itself, the audience over-indexes on Shopping and fashion (156.86×), Game consoles (129.09×), Catholic Church (102.94×), and Travel agency (70.26×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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