Electronic publishing Audience in Spain
Electronic publishing has an estimated audience of 6,067,222 people in Spain. 64.2% are female, 35.8% are male, average age 48.5. Top brand affinities: Aldi, MSN, TripAdvisor, Julio Iglesias, Movistar.
Top brand affinities include Aldi, MSN, TripAdvisor, with strongest over-indexing on Aldi (3.79× the country average). Demographically, the Electronic publishing audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Need for Security.
Demographics of Electronic publishing fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 48.5 |
| Estimated audience size | 6,067,222 |
Audience persona
The typical Electronic publishing fan in Spain is more female, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Aldi.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Aldi | 3.79× | Shopping |
| MSN | 3.89× | News |
| TripAdvisor | 3.63× | Travel & Leisure |
| Julio Iglesias | 2.88× | Music & Radio |
| Movistar | 2.35× | Technology & Electronics |
| Iberia (airline) | 1.8× | Travel & Leisure |
| Hoodie | 4.76× | Fashion & Accessoires |
| CAC 40 | 2.66× | Business & Career |
| Stradivarius | 2.23× | Shopping |
| Crossword | 3.32× | Games |
| IBEX 35 | 1.87× | Business & Career |
| ABC | 2.15× | Movies & TV |
| El País | 1.64× | News |
| Kundalini yoga | 4.38× | Health |
| Orange | 2.55× | Technology & Electronics |
| Cadena SER | 1.99× | Music & Radio |
| Mapfre | 2.34× | Business & Career |
| Dentistry | 3.25× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
| Kitchen | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.32 |
| Need for Security | CONSERVATISM | 1.31 |
| Family Orientation | CONSERVATISM | 1.22 |
| Creativity | OPEN | 1.12 |
| Quality Awareness | PREMIUM | 1.12 |
| DIY Mentality | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
See Electronic publishing audiences in other countries
- Electronic publishing — Germany
- Electronic publishing — United States
- Electronic publishing — United Kingdom
- Electronic publishing — France
- Electronic publishing — Italy
- Electronic publishing — Brazil
- Electronic publishing — Japan
- Electronic publishing — South Korea
- Electronic publishing — India
- Electronic publishing — Canada
- Electronic publishing — Mexico
More News audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.