A data profile of the people who buy, follow and care about Electronic publishing in Spain — modelled from more than twelve digital signal sources. Electronic publishing has an estimated audience of 6,067,222 people in Spain.
Electronic publishing has an estimated audience of 6,067,222 people in Spain. 64.2% are female, 35.8% are male, average age 48.5. Top brand affinities: Iberia (airline), WhatsApp, Aldi, Mango, IBEX 35.
Top brand affinities include Iberia (airline), WhatsApp, Aldi, with strongest over-indexing on Iberia (airline) (2.73× the country average).
Demographically, the Electronic publishing audience skews more female with an average age of 48.5, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Electronic publishing fan in Spain is more female, around 48.5 years old, with strong Community Orientation tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Electronic publishing profile in Spain.
64.2% are female, 35.8% are male, average age 48.5.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 48.5 |
| Estimated audience size | 6,067,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 9% | |
| 30-39 | 18% | |
| 40-49 | 29% | |
| 50+ | 41% |
of the worldwide Electronic publishing audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.7% |
| Brazil | 5.5% |
| India | 5.5% |
The strongest cross-interests of the Electronic publishing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayo Vallecano | Travel & Leisure | 4.37× | ||
| 02 | Satire | Literature | 4.26× | ||
| 03 | Crossword | Games | 3.70× | ||
| 04 | Mango | Shopping | 3.34× | ||
| 05 | Volunteering | Politics & Society | 2.97× | ||
| 06 | Refrigerator | Home & Garden | 2.88× | ||
| 07 | Aldi | Shopping | 2.83× | ||
| 08 | Iberia (airline) | Travel & Leisure | 2.73× | ||
| 09 | Internet & Social Media | 2.52× | |||
| 10 | TripAdvisor | Travel & Leisure | 2.45× | ||
| 11 | Real property | Home & Garden | 2.43× | ||
| 12 | Genetics | Kids & Family | 2.42× | ||
| 13 | ABC | Movies & TV | 2.38× | ||
| 14 | IBEX 35 | Business & Career | 2.26× | ||
| 15 | Caixabank | Business & Career | 2.16× | ||
| 16 | Distilled beverage | Food & Beverages | 2.02× | ||
| 17 | Movistar+ | Movies & TV | 1.96× | ||
| 18 | Cadena SER | Music & Radio | 1.79× | ||
| 19 | El País | News | 1.61× | ||
| 20 | Kitchen | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.66× | |
| Individualism | JOY | 1.62× | |
| Convenience Orientation | PREMIUM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Risk Appetite | THRILL | 0.92× | |
| Luxury Orientation | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Electronic publishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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