A data profile of the people who buy, follow and care about Crossword in Spain — modelled from more than twelve digital signal sources. Crossword has an estimated audience of 3,632,635 people in Spain.
The average Crossword fan in Spain is 47.8 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Planets in astrology, Printing, Electronic publishing, with strongest over-indexing on Planets in astrology (11.92× the country average).
Demographically, the Crossword audience skews more female with an average age of 47.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Crossword fan in Spain is more female, around 47.8 years old, with strong Community Orientation tendencies and a notable affinity for Planets in astrology.
The key figures that characterise the Crossword profile in Spain.
61.8% are female, 38.2% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 47.8 |
| Estimated audience size | 3,632,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 39% |
of the worldwide Crossword audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 9.9% |
| India | 6.5% |
Where the Crossword audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.77× | |
| 02 | Catalonia | ~1M | 1.55× | |
| 03 | Canary Islands | ~200K | 1.29× | |
| 04 | Comunidad Valenciana | ~500K | 1.27× | |
| 05 | Castile and León | ~200K | 1.19× | |
| 06 | Balearic Islands | ~100K | 1.18× | |
| 07 | Andalusia | ~800K | 1.10× | |
| 08 | Region of Murcia | ~100K | 1.03× | |
| 09 | Galicia | ~200K | 0.99× | |
| 10 | Navarre | ~40K | 0.95× | |
| 11 | Basque Autonomous Country | ~100K | 0.94× | |
| 12 | La Rioja | ~20K | 0.93× | |
| 13 | Cantabria | ~40K | 0.91× | |
| 14 | Aragon | ~80K | 0.86× | |
| 15 | Principality of Asturias | ~70K | 0.85× | |
| 16 | Extremadura | ~70K | 0.84× | |
| 17 | Castilla-La Mancha | ~100K | 0.75× |
The strongest cross-interests of the Crossword audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Planets in astrology | Politics & Society | 11.92× | ||
| 02 | Electronic publishing | News | 3.70× | ||
| 03 | Jorge Javier Vázquez | Movies & TV | 3.59× | ||
| 04 | Printing | Technology & Electronics | 3.49× | ||
| 05 | MSN | News | 3.34× | ||
| 06 | Astrology | Health | 3.28× | ||
| 07 | ABC | Movies & TV | 3.26× | ||
| 08 | Politics | Politics & Society | 2.73× | ||
| 09 | Mercadona | Shopping | 2.20× | ||
| 10 | IBEX 35 | Business & Career | 2.19× | ||
| 11 | El Mundo Deportivo (newspaper) | News | 2.00× | ||
| 12 | Iberia (airline) | Travel & Leisure | 1.91× | ||
| 13 | Televisions | Technology & Electronics | 1.71× | ||
| 14 | Psychology | Business & Career | 1.70× | ||
| 15 | Politics and social issues | Politics & Society | 1.66× | ||
| 16 | Family | Kids & Family | 1.65× | ||
| 17 | BBVA | Business & Career | 1.62× | ||
| 18 | Cooking | Food & Beverages | 1.60× | ||
| 19 | Soccer | Sports | 1.58× | ||
| 20 | Photography | Arts & Culture | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.73× | |
| Convenience Orientation | PREMIUM | 1.59× | |
| Creativity | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.91× | |
| Luxury Orientation | PREMIUM | 0.98× | |
| Early Adopter Mentality | POWER | 0.99× |
Crossword has an estimated audience of 3,632,635 people in Spain, concentrated in Community of Madrid and Catalonia.
61.8% of Crossword fans are female, 38.2% are male, with an average age of 47.8 years.
Crossword fans show strongest brand affinity for Planets in astrology (11.92×), Printing (3.49×), and Electronic publishing (3.7×) over the country average.
Crossword fans in Spain are most concentrated in Community of Madrid (reach ~1M), Catalonia (reach ~1M), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Crossword itself, the audience over-indexes on Printing (3.49×), Electronic publishing (3.7×), BBVA (1.62×), and ABC (3.26×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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