A data profile of the people who buy, follow and care about Crossword in India — modelled from more than twelve digital signal sources. Crossword has an estimated audience of 4,842,348 people in India.
The average Crossword fan in India is 33.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Gujarat, Karnataka.
Top brand affinities include Hangman (game), 4 Pics 1 Word, Sudoku, with strongest over-indexing on Hangman (game) (40.48× the country average).
Demographically, the Crossword audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Community Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Crossword fan in India is more male, around 33.8 years old, with strong Community Orientation tendencies and a notable affinity for Hangman (game).
The key figures that characterise the Crossword profile in India.
21.5% are female, 78.5% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 33.8 |
| Estimated audience size | 4,842,348 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Crossword audience comes from India.
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 9.9% |
| India | 6.5% |
Where the Crossword audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~700K | 2.90× | |
| 02 | Gujarat | ~400K | 2.62× | |
| 03 | Nagaland | ~7K | 2.21× | |
| 04 | Karnataka | ~300K | 2.09× | |
| 05 | Goa | ~10K | 1.96× | |
| 06 | Kerala | ~100K | 1.78× | |
| 07 | Telangana | ~100K | 1.40× | |
| 08 | Tamil Nadu | ~100K | 1.13× | |
| 09 | Haryana | ~70K | 1.13× | |
| 10 | Rajasthan | ~100K | 1.02× | |
| 11 | Meghalaya | ~5K | 0.94× | |
| 12 | Sikkim | ~2K | 0.90× | |
| 13 | Arunachal Pradesh | ~3K | 0.87× | |
| 14 | Manipur | ~5K | 0.84× | |
| 15 | Mizoram | ~3K | 0.83× | |
| 16 | West Bengal | ~100K | 0.73× | |
| 17 | Uttarakhand | ~20K | 0.71× | |
| 18 | Tripura | ~5K | 0.70× | |
| 19 | Punjab (region) | ~40K | 0.67× | |
| 20 | Chhattisgarh | ~20K | 0.65× | |
| 21 | Himachal Pradesh | ~10K | 0.64× | |
| 22 | Uttar Pradesh | ~100K | 0.63× | |
| 23 | Madhya Pradesh | ~60K | 0.63× | |
| 24 | Jharkhand | ~20K | 0.57× | |
| 25 | Bihar | ~50K | 0.54× | |
| 26 | Andhra Pradesh | ~30K | 0.52× | |
| 27 | Odisha | ~30K | 0.49× | |
| 28 | Jammu and Kashmir | ~10K | 0.49× | |
| 29 | Assam | ~20K | 0.46× |
The strongest cross-interests of the Crossword audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hangman (game) | Games | 40.48× | ||
| 02 | 4 Pics 1 Word | Games | 34.58× | ||
| 03 | Sudoku | Games | 13.05× | ||
| 04 | All-news radio | Music & Radio | 3.27× | ||
| 05 | Electronic publishing | News | 3.20× | ||
| 06 | Language | Business & Career | 2.57× | ||
| 07 | Communication | Technology & Electronics | 2.48× | ||
| 08 | States and union territories of India | Travel & Leisure | 2.41× | ||
| 09 | World Wide Web | Internet & Social Media | 2.29× | ||
| 10 | Radio | Technology & Electronics | 2.27× | ||
| 11 | Instant messaging | Internet & Social Media | 2.23× | ||
| 12 | Broadcasting | Movies & TV | 2.18× | ||
| 13 | Social network | Internet & Social Media | 1.95× | ||
| 14 | Leisure | Travel & Leisure | 1.88× | ||
| 15 | Android (operating system) | Technology & Electronics | 1.79× | ||
| 16 | Smartphones | Technology & Electronics | 1.65× | ||
| 17 | Mobile phones | Technology & Electronics | 1.60× | ||
| 18 | Hindi | Politics & Society | 1.59× | ||
| 19 | Business | Business & Career | 1.54× | ||
| 20 | Current events | Arts & Culture | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Patriotism | CONSERVATISM | 1.48× | |
| Price Sensitivity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Indulgence | JOY | 0.98× | |
| Social Media Usage | JOY | 0.98× |
Crossword has an estimated audience of 4,842,348 people in India, concentrated in Maharashtra and Gujarat.
21.5% of Crossword fans are female, 78.5% are male, with an average age of 33.8 years.
Crossword fans show strongest brand affinity for Hangman (game) (40.48×), 4 Pics 1 Word (34.58×), and Sudoku (13.05×) over the country average.
Crossword fans in India are most concentrated in Maharashtra (reach ~700K), Gujarat (reach ~400K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Crossword itself, the audience over-indexes on 4 Pics 1 Word (34.58×), Sudoku (13.05×), Communication (2.48×), and States and union territories of India (2.41×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Crossword. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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