A data profile of the people who buy, follow and care about States and union territories of India in India — modelled from more than twelve digital signal sources. States and union territories of India has an estimated audience of 21,002,322 people in India.
States and union territories of India has an estimated audience of 21,002,322 people in India. 22.4% are female, 77.6% are male, average age 32.0. Top brand affinities: Instant messaging, Lodging, Wikipedia, Psychology, Pizza.
Top brand affinities include Instant messaging, Lodging, Wikipedia, with strongest over-indexing on Instant messaging (1.88× the country average).
Demographically, the States and union territories of India audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical States and union territories of India fan in India is more male, around 32.0 years old, with strong Career Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the States and union territories of India profile in India.
22.4% are female, 77.6% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 22.4% |
| Male | 77.6% |
| Average age | 32.0 |
| Estimated audience size | 21,002,322 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide States and union territories of India audience comes from India.
| Country | Share |
|---|---|
| India | 58.1% |
| United States | 4.7% |
| Saudi Arabia | 4.3% |
The strongest cross-interests of the States and union territories of India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 3.06× | ||
| 02 | Monarchy | Politics & Society | 2.96× | ||
| 03 | Pizza | Food & Beverages | 2.69× | ||
| 04 | Crossword | Games | 2.41× | ||
| 05 | Hindustan | Politics & Society | 2.28× | ||
| 06 | Wikipedia | Internet & Social Media | 2.14× | ||
| 07 | Cabinetry | Home & Garden | 2.09× | ||
| 08 | Coursera | Business & Career | 2.07× | ||
| 09 | Anthropology | Business & Career | 2.06× | ||
| 10 | Himalayas | Travel & Leisure | 2.00× | ||
| 11 | Real property | Home & Garden | 2.00× | ||
| 12 | Instant messaging | Internet & Social Media | 1.88× | ||
| 13 | Political science | Business & Career | 1.88× | ||
| 14 | Volunteering | Politics & Society | 1.83× | ||
| 15 | Videography | Internet & Social Media | 1.83× | ||
| 16 | Young's | Food & Beverages | 1.79× | ||
| 17 | Refrigerator | Home & Garden | 1.74× | ||
| 18 | OnePlus | Technology & Electronics | 1.72× | ||
| 19 | Psychology | Business & Career | 1.60× | ||
| 20 | Apartment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.37× | |
| Spirituality | BALANCE | 1.31× | |
| Mindfulness | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for States and union territories of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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