A data profile of the people who buy, follow and care about Refrigerator in India — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 7,293,558 people in India.
The average Refrigerator fan in India is 35.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Countertop, Microwave oven, Kitchen stove, with strongest over-indexing on Countertop (7.49× the country average).
Demographically, the Refrigerator audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Refrigerator fan in India is more male, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Countertop.
The key figures that characterise the Refrigerator profile in India.
30.7% are female, 69.3% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 30.7% |
| Male | 69.3% |
| Average age | 35.4 |
| Estimated audience size | 7,293,558 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Refrigerator audience comes from India.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
Where the Refrigerator audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gujarat | ~300K | 1.36× | |
| 02 | Punjab (region) | ~100K | 1.21× | |
| 03 | Telangana | ~100K | 1.20× | |
| 04 | Karnataka | ~200K | 1.19× | |
| 05 | Maharashtra | ~400K | 1.14× | |
| 06 | Andhra Pradesh | ~100K | 1.11× | |
| 07 | Madhya Pradesh | ~200K | 1.09× | |
| 08 | Manipur | ~10K | 1.09× | |
| 09 | Goa | ~8K | 1.06× | |
| 10 | Uttar Pradesh | ~400K | 1.05× | |
| 11 | Haryana | ~100K | 1.04× | |
| 12 | Jharkhand | ~60K | 1.03× | |
| 13 | Uttarakhand | ~40K | 1.03× | |
| 14 | Himachal Pradesh | ~30K | 1.03× | |
| 15 | Jammu and Kashmir | ~30K | 1.02× | |
| 16 | Rajasthan | ~200K | 1.01× | |
| 17 | Assam | ~70K | 1.01× | |
| 18 | Chhattisgarh | ~50K | 0.97× | |
| 19 | West Bengal | ~200K | 0.96× | |
| 20 | Meghalaya | ~7K | 0.96× | |
| 21 | Bihar | ~100K | 0.93× | |
| 22 | Nagaland | ~5K | 0.92× | |
| 23 | Tamil Nadu | ~200K | 0.91× | |
| 24 | Tripura | ~9K | 0.90× | |
| 25 | Odisha | ~70K | 0.88× | |
| 26 | Arunachal Pradesh | ~4K | 0.87× | |
| 27 | Sikkim | ~3K | 0.87× | |
| 28 | Mizoram | ~4K | 0.73× | |
| 29 | Kerala | ~70K | 0.68× |
The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Countertop | Home & Garden | 7.49× | ||
| 02 | Microwave oven | Home & Garden | 6.64× | ||
| 03 | Kitchen stove | Home & Garden | 6.30× | ||
| 04 | Washing machine | Home & Garden | 4.95× | ||
| 05 | Cabinetry | Home & Garden | 4.47× | ||
| 06 | Oven | Home & Garden | 4.39× | ||
| 07 | Sink | Home & Garden | 4.35× | ||
| 08 | Lodging | Travel & Leisure | 3.44× | ||
| 09 | Stove | Home & Garden | 3.32× | ||
| 10 | Water | Food & Beverages | 2.26× | ||
| 11 | Home Appliances | Home & Garden | 2.12× | ||
| 12 | Privately held company | Business & Career | 2.12× | ||
| 13 | Machine | Business & Career | 2.11× | ||
| 14 | Kitchen | Home & Garden | 1.89× | ||
| 15 | States and union territories of India | Travel & Leisure | 1.74× | ||
| 16 | Instant messaging | Internet & Social Media | 1.74× | ||
| 17 | Architecture | Business & Career | 1.72× | ||
| 18 | Leisure | Travel & Leisure | 1.67× | ||
| 19 | Employment | Business & Career | 1.66× | ||
| 20 | South Asia | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Price Sensitivity | PREMIUM | 1.51× | |
| Quality Awareness | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.95× | |
| Spirituality | BALANCE | 0.99× |
Refrigerator has an estimated audience of 7,293,558 people in India, concentrated in Maharashtra and Uttar Pradesh.
30.7% of Refrigerator fans are female, 69.3% are male, with an average age of 35.4 years.
Refrigerator fans show strongest brand affinity for Countertop (7.49×), Microwave oven (6.64×), and Kitchen stove (6.3×) over the country average.
Refrigerator fans in India are most concentrated in Maharashtra (reach ~400K), Uttar Pradesh (reach ~400K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Refrigerator itself, the audience over-indexes on Microwave oven (6.64×), Kitchen stove (6.3×), Cabinetry (4.47×), and Oven (4.39×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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