A data profile of the people who buy, follow and care about Refrigerator in Denmark — modelled from more than twelve digital signal sources. Refrigerator has an estimated audience of 915,610 people in Denmark.
Refrigerator has an estimated audience of 915,610 people in Denmark. 60.8% are female, 39.2% are male, average age 48.8. Top brand affinities: Momondo, Hotels, Bathroom, Norway, Kvickly.
Top brand affinities include Momondo, Hotels, Bathroom, with strongest over-indexing on Momondo (1.55× the country average).
Demographically, the Refrigerator audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Refrigerator fan in Denmark is more female, around 48.8 years old, with strong Social Media Usage tendencies and a notable affinity for Momondo.
The key figures that characterise the Refrigerator profile in Denmark.
60.8% are female, 39.2% are male, average age 48.8.
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 48.8 |
| Estimated audience size | 915,610 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 46% |
of the worldwide Refrigerator audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.2% |
| Brazil | 5.4% |
| United Kingdom | 5.4% |
The strongest cross-interests of the Refrigerator audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bathroom | Home & Garden | 1.95× | ||
| 02 | Countertop | Home & Garden | 1.77× | ||
| 03 | Cholesterol | Food & Beverages | 1.71× | ||
| 04 | Hotels | Travel & Leisure | 1.68× | ||
| 05 | Bravo Tours | Travel & Leisure | 1.57× | ||
| 06 | Hospitality industry | Business & Career | 1.56× | ||
| 07 | Momondo | Travel & Leisure | 1.55× | ||
| 08 | Customer service | Business & Career | 1.54× | ||
| 09 | Window | Home & Garden | 1.53× | ||
| 10 | Microwave oven | Home & Garden | 1.53× | ||
| 11 | Vernacular architecture | Home & Garden | 1.53× | ||
| 12 | Blouse | Fashion & Accessoires | 1.52× | ||
| 13 | Rasmus Seebach | Music & Radio | 1.52× | ||
| 14 | Kvickly | Food & Beverages | 1.51× | ||
| 15 | Take-out | Food & Beverages | 1.51× | ||
| 16 | Tile | Home & Garden | 1.51× | ||
| 17 | Norway | Travel & Leisure | 1.50× | ||
| 18 | Skirt | Fashion & Accessoires | 1.50× | ||
| 19 | Roman Republic | Politics & Society | 1.50× | ||
| 20 | English country house | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Travelling | THRILL | 0.66× | |
| Patriotism | CONSERVATISM | 0.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.10× | |
| Patriotism | CONSERVATISM | 0.41× | |
| Travelling | THRILL | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Refrigerator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.