A data profile of the people who buy, follow and care about Window in Denmark — modelled from more than twelve digital signal sources. Window has an estimated audience of 955,323 people in Denmark.
Window has an estimated audience of 955,323 people in Denmark. 62.6% are female, 37.4% are male, average age 46.0. Top brand affinities: Biltema, Elgiganten, IKEA, Terraced house, Circle K.
Top brand affinities include Biltema, Elgiganten, IKEA, with strongest over-indexing on Biltema (1.91× the country average).
Demographically, the Window audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
The typical Window fan in Denmark is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Window profile in Denmark.
62.6% are female, 37.4% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 46.0 |
| Estimated audience size | 955,323 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 40% |
of the worldwide Window audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 8.1% |
| Italy | 3.8% |
The strongest cross-interests of the Window audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sauna | Home & Garden | 2.70× | ||
| 02 | Terraced house | Home & Garden | 2.65× | ||
| 03 | Heat pump | Home & Garden | 2.29× | ||
| 04 | Gina Tricot | Fashion & Accessoires | 2.12× | ||
| 05 | Public transport | Cars & Mobility | 2.11× | ||
| 06 | Mortgage loans | Business & Career | 2.06× | ||
| 07 | Novo Nordisk | Health | 1.92× | ||
| 08 | Biltema | Business & Career | 1.91× | ||
| 09 | Georg Jensen | Home & Garden | 1.91× | ||
| 10 | HVAC | Home & Garden | 1.87× | ||
| 11 | Modern architecture | Arts & Culture | 1.85× | ||
| 12 | Škoda Auto | Cars & Mobility | 1.60× | ||
| 13 | Home Appliances | Home & Garden | 1.59× | ||
| 14 | Hobby | Home & Garden | 1.59× | ||
| 15 | Elgiganten | Shopping | 1.57× | ||
| 16 | Germany | Travel & Leisure | 1.56× | ||
| 17 | Flower | Home & Garden | 1.52× | ||
| 18 | IKEA | Home & Garden | 1.51× | ||
| 19 | Dogs | Pets & Animals | 1.51× | ||
| 20 | Circle K | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.57× | |
| DIY Mentality | THRILL | 1.49× | |
| Need for Security | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.76× | |
| Social Media Usage | JOY | 0.88× | |
| Spirituality | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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