A data profile of the people who buy, follow and care about Window in Spain — modelled from more than twelve digital signal sources. Window has an estimated audience of 2,006,716 people in Spain.
Window has an estimated audience of 2,006,716 people in Spain. 60.2% are female, 39.8% are male, average age 49.0. Top brand affinities: Refrigerator, Efficient energy use, Iberia (airline), WhatsApp, IBEX 35.
Top brand affinities include Refrigerator, Efficient energy use, Iberia (airline), with strongest over-indexing on Refrigerator (3.72× the country average).
Demographically, the Window audience skews more female with an average age of 49.0, and over-indexes on personality traits such as Community Orientation, Quality Awareness.
The typical Window fan in Spain is more female, around 49.0 years old, with strong Community Orientation tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Window profile in Spain.
60.2% are female, 39.8% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 49.0 |
| Estimated audience size | 2,006,716 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 15% | |
| 40-49 | 27% | |
| 50+ | 45% |
of the worldwide Window audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 8.1% |
| Italy | 3.8% |
The strongest cross-interests of the Window audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Refrigerator | Home & Garden | 3.72× | ||
| 02 | Efficient energy use | Technology & Electronics | 3.72× | ||
| 03 | Single-family detached home | Home & Garden | 3.65× | ||
| 04 | Home automation | Technology & Electronics | 3.63× | ||
| 05 | HVAC | Home & Garden | 3.15× | ||
| 06 | Real property | Home & Garden | 2.67× | ||
| 07 | Volunteering | Politics & Society | 2.65× | ||
| 08 | Travel website | Travel & Leisure | 2.39× | ||
| 09 | Innovation | Business & Career | 2.29× | ||
| 10 | Made in Italy | Business & Career | 2.24× | ||
| 11 | Julio Iglesias | Music & Radio | 2.23× | ||
| 12 | Charity and causes | Business & Career | 2.23× | ||
| 13 | MSN | News | 2.22× | ||
| 14 | IBEX 35 | Business & Career | 2.01× | ||
| 15 | Caixabank | Business & Career | 1.95× | ||
| 16 | Internet & Social Media | 1.81× | |||
| 17 | Aldi | Shopping | 1.75× | ||
| 18 | Iberia (airline) | Travel & Leisure | 1.72× | ||
| 19 | Online newspaper | News | 1.64× | ||
| 20 | Home Appliances | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.89× | |
| Quality Awareness | PREMIUM | 1.88× | |
| Convenience Orientation | PREMIUM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.86× | |
| Mindfulness | BALANCE | 0.88× | |
| Extroversion | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Window. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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