A data profile of the people who buy, follow and care about Made in Italy in Spain — modelled from more than twelve digital signal sources. Made in Italy has an estimated audience of 4,474,526 people in Spain.
The average Made in Italy fan in Spain is 41.5 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Balearic Islands, Catalonia.
Top brand affinities include Deco, Mercadona, IKEA, with strongest over-indexing on Deco (2.31× the country average).
Demographically, the Made in Italy audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Made in Italy fan in Spain is more female, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Deco.
The key figures that characterise the Made in Italy profile in Spain.
69.2% are female, 30.8% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 41.5 |
| Estimated audience size | 4,474,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Made in Italy audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 27.2% |
| United States | 8.2% |
| Japan | 5.5% |
Where the Made in Italy audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~700K | 5.51× | |
| 02 | Andalusia | ~1.5M | 1.49× | |
| 03 | Aragon | ~100K | 1.21× | |
| 04 | Canary Islands | ~300K | 1.20× | |
| 05 | La Rioja | ~30K | 0.99× | |
| 06 | Cantabria | ~50K | 0.94× | |
| 07 | Navarre | ~50K | 0.94× | |
| 08 | Extremadura | ~90K | 0.93× | |
| 09 | Principality of Asturias | ~100K | 0.91× | |
| 10 | Region of Murcia | ~100K | 0.89× | |
| 11 | Castilla-La Mancha | ~200K | 0.87× | |
| 12 | Castile and León | ~200K | 0.85× | |
| 13 | Basque Autonomous Country | ~100K | 0.81× | |
| 14 | Galicia | ~200K | 0.80× | |
| 15 | Catalonia | ~600K | 0.78× | |
| 16 | Comunidad Valenciana | ~400K | 0.73× | |
| 17 | Community of Madrid | ~500K | 0.63× |
The strongest cross-interests of the Made in Italy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sandal | Fashion & Accessoires | 3.09× | ||
| 02 | Party dress | Fashion & Accessoires | 2.77× | ||
| 03 | Decathlon | Shopping | 2.73× | ||
| 04 | Zara Home | Home & Garden | 2.42× | ||
| 05 | Deco | Home & Garden | 2.31× | ||
| 06 | Blouse | Fashion & Accessoires | 2.31× | ||
| 07 | Skirt | Fashion & Accessoires | 2.13× | ||
| 08 | La Caixa | Business & Career | 2.02× | ||
| 09 | Handbags | Fashion & Accessoires | 1.99× | ||
| 10 | Price | Shopping | 1.97× | ||
| 11 | Mercadona | Shopping | 1.93× | ||
| 12 | Primark | Shopping | 1.92× | ||
| 13 | IKEA | Home & Garden | 1.90× | ||
| 14 | Trousers | Fashion & Accessoires | 1.89× | ||
| 15 | Stradivarius | Shopping | 1.87× | ||
| 16 | IBEX 35 | Business & Career | 1.80× | ||
| 17 | Coupons | Shopping | 1.78× | ||
| 18 | Culinary art | Arts & Culture | 1.75× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Monarchy | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.15× | |
| Design Affinity | PREMIUM | 1.88× | |
| Indulgence | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Mindfulness | BALANCE | 0.86× | |
| Early Adopter Mentality | POWER | 0.86× |
Made in Italy has an estimated audience of 4,474,526 people in Spain, concentrated in Andalusia and Balearic Islands.
69.2% of Made in Italy fans are female, 30.8% are male, with an average age of 41.5 years.
Made in Italy fans show strongest brand affinity for Deco (2.31×), Mercadona (1.93×), and IKEA (1.9×) over the country average.
Made in Italy fans in Spain are most concentrated in Andalusia (reach ~1.5M), Balearic Islands (reach ~700K), and Catalonia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Made in Italy itself, the audience over-indexes on Mercadona (1.93×), IKEA (1.9×), Decathlon (2.73×), and La Caixa (2.02×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Made in Italy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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