La Caixa Audience in Spain
La Caixa has an estimated audience of 9,307,435 people in Spain. 59.2% are female, 40.8% are male, average age 49.7. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: IBEX 35, Julio Iglesias, El Nacional (Caracas), Bankinter, Canarias7.
The average La Caixa fan in Spain is 49.7 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include IBEX 35, Julio Iglesias, El Nacional (Caracas), with strongest over-indexing on IBEX 35 (1.87× the country average). Demographically, the La Caixa audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Charity
Demographics of La Caixa fans
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 49.7 |
| Estimated audience size | 9,307,435 |
Audience persona
The typical La Caixa fan in Spain is more female, around 49.7 years old, with strong Need for Security tendencies and a notable affinity for IBEX 35.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 3,895,153 | 2.31× |
| Andalusia | 1,733,748 | 0.95× |
| Community of Madrid | 1,306,924 | 0.83× |
| Comunidad Valenciana | 1,032,254 | 0.99× |
| Canary Islands | 482,273 | 1.04× |
| Balearic Islands | 410,463 | 1.57× |
| Castile and León | 371,754 | 0.91× |
| Castilla-La Mancha | 317,790 | 0.84× |
| Galicia | 304,370 | 0.7× |
| Region of Murcia | 292,635 | 0.92× |
| Basque Autonomous Country | 215,849 | 0.62× |
| Aragon | 196,813 | 0.8× |
| Navarre | 169,699 | 1.45× |
| Extremadura | 163,409 | 0.81× |
| Principality of Asturias | 103,982 | 0.47× |
| Cantabria | 91,092 | 0.78× |
| La Rioja | 60,221 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IBEX 35 | 1.87× | Business & Career |
| Julio Iglesias | 1.92× | Music & Radio |
| El Nacional (Caracas) | 2.79× | News |
| Bankinter | 1.74× | Business & Career |
| Canarias7 | 1.8× | News |
| Wallapop | 1.87× | Shopping |
| Credit (finance) | 2.94× | Business & Career |
| Mapfre | 1.94× | Business & Career |
| Banco Sabadell | 1.63× | Business & Career |
| Fnac | 1.74× | Shopping |
| Financial services | 1.91× | Business & Career |
| Insurance | 1.72× | Business & Career |
| Gmail | 1.75× | Internet & Social Media |
| Western Union | 2.16× | Business & Career |
| Vodafone | 1.56× | Technology & Electronics |
| Periodista Digital | 1.71× | News |
| Fundación | 1.8× | Travel & Leisure |
| La Provincia | 1.7× | News |
| Robert Redford | 1.82× | Movies & TV |
| BP | 1.56× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.78 |
| Community Orientation | OPEN | 1.59 |
| Family Orientation | CONSERVATISM | 1.49 |
| Quality Awareness | PREMIUM | 1.18 |
| Patriotism | CONSERVATISM | 1.12 |
| Sustainability | BALANCE | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 94.3% |
| United States | 1.1% |
| Portugal | 0.8% |
See La Caixa audiences in other countries
More Charity audiences in Spain
- United Nations (1,155,454)
- Animal Equality (1,077,709)
- American Marketing Association (1,053,346)
- International Olympic Committee (570,531)
- Transparency International (341,318)
Frequently asked questions
How many fans does La Caixa have in Spain?
La Caixa has an estimated audience of 9,307,435 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of La Caixa fans?
59.2% of La Caixa fans are female, 40.8% are male, with an average age of 49.7 years.
Which brands do La Caixa fans like most?
La Caixa fans show strongest brand affinity for IBEX 35 (1.87×), Julio Iglesias (1.92×), and El Nacional (Caracas) (2.79×) over the country average.
Where do La Caixa fans live in Spain?
La Caixa fans in Spain are most concentrated in Catalonia (reach 3,895,153), Andalusia (reach 1,733,748), and Community of Madrid (reach 1,306,924). These three regions account for the largest share of the active audience.
What other brands do La Caixa fans also like?
Beyond La Caixa itself, the audience over-indexes on Julio Iglesias (1.92×), El Nacional (Caracas) (2.79×), Bankinter (1.74×), and Canarias7 (1.8×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for La Caixa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.