A data profile of the people who buy, follow and care about La Caixa in Spain — modelled from more than twelve digital signal sources. La Caixa has an estimated audience of 9,307,435 people in Spain.
The average La Caixa fan in Spain is 49.7 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include IBEX 35, El Nacional (Caracas), Bankinter, with strongest over-indexing on IBEX 35 (1.87× the country average).
Demographically, the La Caixa audience skews more female with an average age of 49.7, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical La Caixa fan in Spain is more female, around 49.7 years old, with strong Need for Security tendencies and a notable affinity for IBEX 35.
The key figures that characterise the La Caixa profile in Spain.
59.2% are female, 40.8% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 49.7 |
| Estimated audience size | 9,307,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 7% | |
| 30-39 | 13% | |
| 40-49 | 28% | |
| 50+ | 48% |
of the worldwide La Caixa audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 94.1% |
| United States | 1.1% |
| Portugal | 0.8% |
Where the La Caixa audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~4M | 2.31× | |
| 02 | Balearic Islands | ~400K | 1.57× | |
| 03 | Navarre | ~200K | 1.45× | |
| 04 | Canary Islands | ~500K | 1.04× | |
| 05 | Comunidad Valenciana | ~1M | 0.99× | |
| 06 | La Rioja | ~60K | 0.99× | |
| 07 | Andalusia | ~1.5M | 0.95× | |
| 08 | Region of Murcia | ~300K | 0.92× | |
| 09 | Castile and León | ~400K | 0.91× | |
| 10 | Castilla-La Mancha | ~300K | 0.84× | |
| 11 | Community of Madrid | ~1.5M | 0.83× | |
| 12 | Extremadura | ~200K | 0.81× | |
| 13 | Aragon | ~200K | 0.80× | |
| 14 | Cantabria | ~90K | 0.78× | |
| 15 | Galicia | ~300K | 0.70× | |
| 16 | Basque Autonomous Country | ~200K | 0.62× | |
| 17 | Principality of Asturias | ~100K | 0.48× |
The strongest cross-interests of the La Caixa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Credit (finance) | Business & Career | 2.94× | ||
| 02 | El Nacional (Caracas) | News | 2.79× | ||
| 03 | Western Union | Business & Career | 2.16× | ||
| 04 | Mapfre | Business & Career | 1.94× | ||
| 05 | Julio Iglesias | Music & Radio | 1.92× | ||
| 06 | Financial services | Business & Career | 1.91× | ||
| 07 | IBEX 35 | Business & Career | 1.87× | ||
| 08 | Wallapop | Shopping | 1.87× | ||
| 09 | Robert Redford | Movies & TV | 1.82× | ||
| 10 | Canarias7 | News | 1.80× | ||
| 11 | Fundación | Travel & Leisure | 1.80× | ||
| 12 | Cancer awareness | Health | 1.76× | ||
| 13 | Gmail | Internet & Social Media | 1.75× | ||
| 14 | Bankinter | Business & Career | 1.74× | ||
| 15 | Fnac | Shopping | 1.74× | ||
| 16 | Insurance | Business & Career | 1.72× | ||
| 17 | Periodista Digital | News | 1.71× | ||
| 18 | La Provincia | News | 1.70× | ||
| 19 | Banco Sabadell | Business & Career | 1.63× | ||
| 20 | Vodafone | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.28× | |
| Tradition | CONSERVATISM | 1.13× | |
| Spirituality | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.57× | |
| Risk Appetite | THRILL | 0.68× | |
| Quality Awareness | PREMIUM | 0.69× |
La Caixa's target market in Spain covers an estimated 9,307,435 people, concentrated in Catalonia and Andalusia.
59.2% of the La Caixa audience are female, 40.8% are male, with an average age of 49.7 years.
La Caixa fans show strongest brand affinity for IBEX 35 (1.87×), El Nacional (Caracas) (2.79×), and Bankinter (1.74×) over the country average.
La Caixa fans in Spain are most concentrated in Catalonia (reach ~4M), Andalusia (reach ~1.5M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond La Caixa itself, the audience over-indexes on El Nacional (Caracas) (2.79×), Bankinter (1.74×), Canarias7 (1.8×), and Julio Iglesias (1.92×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for La Caixa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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