La Provincia Audience in Spain
La Provincia has an estimated audience of 5,536,605 people in Spain. 60.0% are female, 40.0% are male, average age 45.3. Top brand affinities: Sevilla FC, La Caixa, Mercadona, Hyundai i20, Insurance.
Top brand affinities include Sevilla FC, La Caixa, Mercadona, with strongest over-indexing on Sevilla FC (1.71× the country average). Demographically, the La Provincia audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of La Provincia
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 45.3 |
| Estimated audience size | 5,536,605 |
Audience persona
The typical La Provincia fan in Spain is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sevilla FC.
Top brand affinities of La Provincia fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sevilla FC | 1.71× | Sports |
| La Caixa | 1.7× | Business & Career |
| Mercadona | 1.53× | Shopping |
| Hyundai i20 | 5.52× | Cars & Mobility |
| Insurance | 1.51× | Business & Career |
| Subscription business model | 1.68× | Shopping |
| Pharmacy | 1.57× | Business & Career |
| Nonprofit organization | 1.62× | Politics & Society |
| Deportivo Alavés | 2.37× | Sports |
| Credit (finance) | 1.87× | Business & Career |
| Toyota Yaris | 2.89× | Cars & Mobility |
| Iberia Express | 2.05× | Travel & Leisure |
| Non-alcoholic beverage | 2.15× | Food & Beverages |
| Angelina Jolie | 2.04× | Movies & TV |
| Real Valladolid | 1.82× | Sports |
| Antena 3 Noticias | 1.72× | Movies & TV |
| Street food | 1.84× | Food & Beverages |
| Life insurance | 1.74× | Business & Career |
| Espresso | 1.5× | Food & Beverages |
| Massage | 1.56× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.68 |
| Need for Security | CONSERVATISM | 1.51 |
| Patriotism | CONSERVATISM | 1.45 |
| Tradition | CONSERVATISM | 1.37 |
| Individualism | JOY | 1.28 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 86.4% |
| Italy | 12.5% |
| Germany | 0.4% |
See La Provincia audiences in other countries
More Newspaper audiences in Spain
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
- El País (12,561,024)
- El Mundo Deportivo (newspaper) (10,826,219)
- Marca (newspaper) (9,016,190)
How to read this data
Audience size is the estimated number of people in Spain who actively search for La Provincia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.