A data profile of the people who buy, follow and care about La Provincia in Spain — modelled from more than twelve digital signal sources. La Provincia has an estimated audience of 5,353,709 people in Spain.
La Provincia has an estimated audience of 5,353,709 people in Spain. 60.0% are female, 40.0% are male, average age 45.3. Top brand affinities: Sevilla FC, La Caixa, Mercadona, Hyundai i20, Insurance.
Top brand affinities include Sevilla FC, La Caixa, Mercadona, with strongest over-indexing on Sevilla FC (1.71× the country average).
Demographically, the La Provincia audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical La Provincia fan in Spain is more female, around 45.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Sevilla FC.
The key figures that characterise the La Provincia profile in Spain.
60.0% are female, 40.0% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 45.3 |
| Estimated audience size | 5,353,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 30% | |
| 50+ | 28% |
The strongest cross-interests of the La Provincia audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai i20 | Cars & Mobility | 5.52× | ||
| 02 | Toyota Yaris | Cars & Mobility | 2.89× | ||
| 03 | Deportivo Alavés | Sports | 2.37× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.15× | ||
| 05 | Iberia Express | Travel & Leisure | 2.05× | ||
| 06 | Angelina Jolie | Movies & TV | 2.04× | ||
| 07 | Credit (finance) | Business & Career | 1.87× | ||
| 08 | Street food | Food & Beverages | 1.84× | ||
| 09 | Real Valladolid | Sports | 1.82× | ||
| 10 | Life insurance | Business & Career | 1.74× | ||
| 11 | Antena 3 Noticias | Movies & TV | 1.72× | ||
| 12 | Sevilla FC | Sports | 1.71× | ||
| 13 | La Caixa | Business & Career | 1.70× | ||
| 14 | Subscription business model | Shopping | 1.68× | ||
| 15 | RCD Mallorca | Sports | 1.64× | ||
| 16 | Nonprofit organization | Politics & Society | 1.62× | ||
| 17 | Pharmacy | Business & Career | 1.57× | ||
| 18 | Mercadona | Shopping | 1.53× | ||
| 19 | Insurance | Business & Career | 1.51× | ||
| 20 | Espresso | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.68× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Patriotism | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Sports Activity | POWER | 0.69× | |
| Luxury Orientation | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for La Provincia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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