A data profile of the people who buy, follow and care about RCD Mallorca in Spain — modelled from more than twelve digital signal sources. RCD Mallorca has an estimated audience of 2,053,855 people in Spain.
The average RCD Mallorca fan in Spain is 37.5 years old, balanced, and lives primarily in Balearic Islands.
The audience is concentrated in Balearic Islands, Catalonia, Comunidad Valenciana.
Top brand affinities include El Mundo (Colombia), Segunda División, Soccer, with strongest over-indexing on El Mundo (Colombia) (7.81× the country average).
Demographically, the RCD Mallorca audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical RCD Mallorca fan in Spain is balanced, around 37.5 years old, with strong Career Orientation tendencies and a notable affinity for El Mundo (Colombia).
The key figures that characterise the RCD Mallorca profile in Spain.
52.1% are female, 47.9% are male, average age 37.5.
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 37.5 |
| Estimated audience size | 2,053,855 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 25% | |
| 30-39 | 23% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide RCD Mallorca audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 23.5% |
| United States | 8.7% |
| Germany | 3.9% |
Where the RCD Mallorca audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~600K | 13.98× | |
| 02 | La Rioja | ~7K | 0.68× | |
| 03 | Catalonia | ~100K | 0.49× | |
| 04 | Cantabria | ~10K | 0.48× | |
| 05 | Navarre | ~8K | 0.39× | |
| 06 | Extremadura | ~10K | 0.37× | |
| 07 | Comunidad Valenciana | ~70K | 0.36× | |
| 08 | Principality of Asturias | ~10K | 0.34× | |
| 09 | Region of Murcia | ~20K | 0.30× | |
| 10 | Aragon | ~10K | 0.30× | |
| 11 | Castilla-La Mancha | ~20K | 0.27× | |
| 12 | Canary Islands | ~20K | 0.25× | |
| 13 | Castile and León | ~20K | 0.25× | |
| 14 | Community of Madrid | ~60K | 0.22× | |
| 15 | Galicia | ~20K | 0.22× | |
| 16 | Basque Autonomous Country | ~10K | 0.22× | |
| 17 | Andalusia | ~60K | 0.20× |
The strongest cross-interests of the RCD Mallorca audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mao Zedong | Politics & Society | 13.68× | ||
| 02 | Sant Andreu | Sports | 8.57× | ||
| 03 | Segunda División | Sports | 7.88× | ||
| 04 | El Mundo (Colombia) | News | 7.81× | ||
| 05 | Local news | News | 6.42× | ||
| 06 | American Marketing Association | Business & Career | 6.11× | ||
| 07 | Palma, Majorca | Travel & Leisure | 5.89× | ||
| 08 | Diario de Ibiza | News | 4.77× | ||
| 09 | Balearic Islands | Travel & Leisure | 4.36× | ||
| 10 | Creative Commons | Technology & Electronics | 3.99× | ||
| 11 | Canarias7 | News | 2.11× | ||
| 12 | Customer service | Business & Career | 2.05× | ||
| 13 | Business | Business & Career | 1.87× | ||
| 14 | Soccer | Sports | 1.86× | ||
| 15 | Iberia (airline) | Travel & Leisure | 1.75× | ||
| 16 | Carlos Alcaraz | Sports | 1.68× | ||
| 17 | Comedy movies | Movies & TV | 1.66× | ||
| 18 | Europe | Travel & Leisure | 1.58× | ||
| 19 | Photography | Arts & Culture | 1.54× | ||
| 20 | DIRECTV Sports | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.52× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Individualism | JOY | 0.94× | |
| Social Media Usage | JOY | 0.95× |
RCD Mallorca has an estimated audience of 2,053,855 people in Spain, concentrated in Balearic Islands and Catalonia.
52.1% of RCD Mallorca fans are female, 47.9% are male, with an average age of 37.5 years.
RCD Mallorca fans show strongest brand affinity for El Mundo (Colombia) (7.81×), Segunda División (7.88×), and Soccer (1.86×) over the country average.
RCD Mallorca fans in Spain are most concentrated in Balearic Islands (reach ~600K), Catalonia (reach ~100K), and Comunidad Valenciana (reach ~70K). These three regions account for the largest share of the active audience.
Beyond RCD Mallorca itself, the audience over-indexes on Segunda División (7.88×), Soccer (1.86×), Carlos Alcaraz (1.68×), and Business (1.87×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for RCD Mallorca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.