A data profile of the people who buy, follow and care about Segunda División in Spain — modelled from more than twelve digital signal sources. Segunda División has an estimated audience of 2,057,464 people in Spain.
The average Segunda División fan in Spain is 41.4 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Comunidad Valenciana, Community of Madrid.
Top brand affinities include Isco, FIFA World Cup, El Mundo Deportivo (newspaper), with strongest over-indexing on Isco (47.27× the country average).
Demographically, the Segunda División audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Community Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Segunda División fan in Spain is more male, around 41.4 years old, with strong Community Orientation tendencies and a notable affinity for Isco.
The key figures that characterise the Segunda División profile in Spain.
29.1% are female, 70.9% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 41.4 |
| Estimated audience size | 2,057,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Segunda División audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 57.5% |
| Mexico | 10.1% |
| United States | 7.2% |
Where the Segunda División audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~100K | 3.09× | |
| 02 | Cantabria | ~50K | 2.13× | |
| 03 | Aragon | ~100K | 2.02× | |
| 04 | Castile and León | ~100K | 1.16× | |
| 05 | Galicia | ~100K | 1.15× | |
| 06 | Basque Autonomous Country | ~80K | 1.01× | |
| 07 | Canary Islands | ~90K | 0.90× | |
| 08 | Andalusia | ~300K | 0.83× | |
| 09 | Castilla-La Mancha | ~60K | 0.75× | |
| 10 | Comunidad Valenciana | ~200K | 0.72× | |
| 11 | Navarre | ~20K | 0.71× | |
| 12 | La Rioja | ~7K | 0.51× | |
| 13 | Community of Madrid | ~200K | 0.48× | |
| 14 | Region of Murcia | ~30K | 0.45× | |
| 15 | Extremadura | ~20K | 0.44× | |
| 16 | Catalonia | ~100K | 0.35× | |
| 17 | Balearic Islands | ~20K | 0.33× |
The strongest cross-interests of the Segunda División audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fresca | Food & Beverages | 107.36× | ||
| 02 | Isco | Sports | 47.27× | ||
| 03 | Thibaut Courtois | Sports | 25.17× | ||
| 04 | James Rodríguez | Sports | 19.68× | ||
| 05 | Pep Guardiola | Sports | 15.69× | ||
| 06 | Audible.com | Literature | 15.03× | ||
| 07 | SD Huesca | Sports | 11.22× | ||
| 08 | Luis Enrique (footballer) | Sports | 9.94× | ||
| 09 | Granada CF | Sports | 7.31× | ||
| 10 | Getafe CF | Sports | 7.20× | ||
| 11 | Celta de Vigo | Sports | 6.34× | ||
| 12 | FIFA World Cup | Sports | 6.13× | ||
| 13 | Copa del Rey | Sports | 5.96× | ||
| 14 | Real Sociedad | Sports | 5.81× | ||
| 15 | Deportivo de La Coruña | Sports | 5.31× | ||
| 16 | El Mundo Deportivo (newspaper) | News | 5.01× | ||
| 17 | Marca (newspaper) | News | 4.21× | ||
| 18 | El País | News | 3.60× | ||
| 19 | La Liga | Sports | 3.01× | ||
| 20 | BBVA | Business & Career | 2.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.48× | |
| Career Orientation | POWER | 1.47× | |
| Need for Security | CONSERVATISM | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.85× | |
| Design Affinity | PREMIUM | 0.90× | |
| Early Adopter Mentality | POWER | 0.95× |
Segunda División has an estimated audience of 2,057,464 people in Spain, concentrated in Andalusia and Comunidad Valenciana.
29.1% of Segunda División fans are female, 70.9% are male, with an average age of 41.4 years.
Segunda División fans show strongest brand affinity for Isco (47.27×), FIFA World Cup (6.13×), and El Mundo Deportivo (newspaper) (5.01×) over the country average.
Segunda División fans in Spain are most concentrated in Andalusia (reach ~300K), Comunidad Valenciana (reach ~200K), and Community of Madrid (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Segunda División itself, the audience over-indexes on FIFA World Cup (6.13×), El Mundo Deportivo (newspaper) (5.01×), Fresca (107.36×), and Real Sociedad (5.81×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Segunda División. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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