A data profile of the people who buy, follow and care about Copa del Rey in Spain — modelled from more than twelve digital signal sources. Copa del Rey has an estimated audience of 3,047,681 people in Spain.
The average Copa del Rey fan in Spain is 45.4 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include FIFA World Cup, Real Sociedad, Marca (newspaper), with strongest over-indexing on FIFA World Cup (4.62× the country average).
Demographically, the Copa del Rey audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Copa del Rey fan in Spain is more male, around 45.4 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Copa del Rey profile in Spain.
33.2% are female, 66.8% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 45.4 |
| Estimated audience size | 3,047,681 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 27% | |
| 50+ | 32% |
of the worldwide Copa del Rey audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 18.4% |
| Mexico | 5.9% |
| Guatemala | 5.4% |
Where the Copa del Rey audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~200K | 1.33× | |
| 02 | Basque Autonomous Country | ~200K | 1.32× | |
| 03 | Navarre | ~50K | 1.29× | |
| 04 | Castilla-La Mancha | ~200K | 1.21× | |
| 05 | Andalusia | ~700K | 1.11× | |
| 06 | Castile and León | ~200K | 1.11× | |
| 07 | Extremadura | ~80K | 1.11× | |
| 08 | Comunidad Valenciana | ~400K | 0.98× | |
| 09 | Aragon | ~80K | 0.93× | |
| 10 | Community of Madrid | ~500K | 0.92× | |
| 11 | Catalonia | ~500K | 0.89× | |
| 12 | La Rioja | ~20K | 0.85× | |
| 13 | Region of Murcia | ~90K | 0.84× | |
| 14 | Cantabria | ~30K | 0.84× | |
| 15 | Principality of Asturias | ~60K | 0.81× | |
| 16 | Canary Islands | ~100K | 0.74× | |
| 17 | Balearic Islands | ~70K | 0.72× |
The strongest cross-interests of the Copa del Rey audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deportivo Alavés | Sports | 7.89× | ||
| 02 | Primera Federación | Sports | 7.63× | ||
| 03 | Getafe CF | Sports | 7.52× | ||
| 04 | Granada CF | Sports | 7.23× | ||
| 05 | Celta de Vigo | Sports | 6.49× | ||
| 06 | Real Sociedad | Sports | 6.23× | ||
| 07 | Real Madrid Baloncesto | Sports | 6.08× | ||
| 08 | Levante UD | Sports | 6.08× | ||
| 09 | Segunda División | Sports | 5.68× | ||
| 10 | Girona FC | Sports | 5.66× | ||
| 11 | Real Valladolid | Sports | 5.65× | ||
| 12 | Deportivo de La Coruña | Sports | 5.57× | ||
| 13 | FIFA World Cup | Sports | 4.62× | ||
| 14 | Marca (newspaper) | News | 4.09× | ||
| 15 | El Mundo Deportivo (newspaper) | News | 3.47× | ||
| 16 | UEFA Champions League | Sports | 3.10× | ||
| 17 | La Liga | Sports | 2.11× | ||
| 18 | Soccer | Sports | 2.04× | ||
| 19 | BBVA | Business & Career | 1.85× | ||
| 20 | FC Barcelona | Sports | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.33× | |
| Social Media Usage | JOY | 1.32× | |
| DIY Mentality | THRILL | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.81× | |
| Travelling | THRILL | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.97× |
Copa del Rey has an estimated audience of 3,047,681 people in Spain, concentrated in Andalusia and Catalonia.
33.2% of Copa del Rey fans are female, 66.8% are male, with an average age of 45.4 years.
Copa del Rey fans show strongest brand affinity for FIFA World Cup (4.62×), Real Sociedad (6.23×), and Marca (newspaper) (4.09×) over the country average.
Copa del Rey fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Copa del Rey itself, the audience over-indexes on Real Sociedad (6.23×), Marca (newspaper) (4.09×), Deportivo de La Coruña (5.57×), and El Mundo Deportivo (newspaper) (3.47×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Copa del Rey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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