A data profile of the people who buy, follow and care about Real Madrid Baloncesto in Spain — modelled from more than twelve digital signal sources. Real Madrid Baloncesto has an estimated audience of 2,878,873 people in Spain.
The average Real Madrid Baloncesto fan in Spain is 39.7 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include CD Leganés, DIRECTV Sports, FIFA World Cup, with strongest over-indexing on CD Leganés (27.61× the country average).
Demographically, the Real Madrid Baloncesto audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Real Madrid Baloncesto fan in Spain is more male, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for CD Leganés.
The key figures that characterise the Real Madrid Baloncesto profile in Spain.
26.4% are female, 73.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 39.7 |
| Estimated audience size | 2,878,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 19% |
of the worldwide Real Madrid Baloncesto audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 62.7% |
| United States | 12.7% |
| Italy | 5.6% |
Where the Real Madrid Baloncesto audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~200K | 1.98× | |
| 02 | Community of Madrid | ~900K | 1.94× | |
| 03 | Extremadura | ~100K | 1.73× | |
| 04 | Castile and León | ~200K | 1.70× | |
| 05 | Galicia | ~100K | 1.00× | |
| 06 | La Rioja | ~20K | 0.99× | |
| 07 | Cantabria | ~30K | 0.95× | |
| 08 | Andalusia | ~500K | 0.89× | |
| 09 | Principality of Asturias | ~60K | 0.88× | |
| 10 | Aragon | ~60K | 0.83× | |
| 11 | Region of Murcia | ~80K | 0.82× | |
| 12 | Canary Islands | ~100K | 0.68× | |
| 13 | Comunidad Valenciana | ~200K | 0.60× | |
| 14 | Basque Autonomous Country | ~60K | 0.53× | |
| 15 | Catalonia | ~300K | 0.51× | |
| 16 | Balearic Islands | ~40K | 0.50× | |
| 17 | Navarre | ~20K | 0.49× |
The strongest cross-interests of the Real Madrid Baloncesto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Atlantis, The Palm | Travel & Leisure | 40.98× | ||
| 02 | CD Leganés | Sports | 27.61× | ||
| 03 | Ciudad Real Madrid | Sports | 27.61× | ||
| 04 | FIBA Basketball World Cup | Sports | 18.97× | ||
| 05 | Santiago Bernabéu Stadium | Sports | 15.38× | ||
| 06 | El Clásico | Sports | 13.98× | ||
| 07 | Liga ACB | Sports | 9.80× | ||
| 08 | Copa del Rey | Sports | 5.77× | ||
| 09 | Girona FC | Sports | 5.10× | ||
| 10 | DIRECTV Sports | Movies & TV | 5.02× | ||
| 11 | Loterías y Apuestas del Estado | Games | 4.06× | ||
| 12 | Real Sociedad | Sports | 3.69× | ||
| 13 | FIFA World Cup | Sports | 3.59× | ||
| 14 | Marca (newspaper) | News | 2.85× | ||
| 15 | UEFA Champions League | Sports | 2.61× | ||
| 16 | El Mundo Deportivo (newspaper) | News | 2.47× | ||
| 17 | La Liga | Sports | 2.30× | ||
| 18 | Real Madrid C.F. | Sports | 1.75× | ||
| 19 | FC Barcelona | Sports | 1.75× | ||
| 20 | BBVA | Business & Career | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Need for Security | CONSERVATISM | 1.19× | |
| Social Media Usage | JOY | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.83× | |
| Sustainability | BALANCE | 0.89× |
Real Madrid Baloncesto has an estimated audience of 2,878,873 people in Spain, concentrated in Community of Madrid and Andalusia.
26.4% of Real Madrid Baloncesto fans are female, 73.6% are male, with an average age of 39.7 years.
Real Madrid Baloncesto fans show strongest brand affinity for CD Leganés (27.61×), DIRECTV Sports (5.02×), and FIFA World Cup (3.59×) over the country average.
Real Madrid Baloncesto fans in Spain are most concentrated in Community of Madrid (reach ~900K), Andalusia (reach ~500K), and Catalonia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Real Madrid Baloncesto itself, the audience over-indexes on DIRECTV Sports (5.02×), FIFA World Cup (3.59×), Ciudad Real Madrid (27.61×), and El Clásico (13.98×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Real Madrid Baloncesto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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