NBA Audience in Spain
NBA has an estimated audience of 4,525,742 people in Spain. 30.0% are female, 70.0% are male, average age 37.8. Top regions: Community of Madrid, Andalusia, Catalonia. Top brand affinities: Livemusic, S.S.C. Napoli, Manchester City F.C., Local food, NBA playoffs.
The average NBA fan in Spain is 37.8 years old, more male, and lives primarily in Community of Madrid. The audience is concentrated in Community of Madrid, Andalusia, Catalonia. Top brand affinities include Livemusic, S.S.C. Napoli, Manchester City F.C., with strongest over-indexing on Livemusic (6.71× the country average). Demographically, the NBA audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Sports Activity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of NBA fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 37.8 |
| Estimated audience size | 4,525,742 |
Audience persona
The typical NBA fan in Spain is more male, around 37.8 years old, with strong Sports Activity tendencies and a notable affinity for Livemusic.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Community of Madrid | 1,096,228 | 1.24× |
| Andalusia | 963,605 | 0.94× |
| Catalonia | 930,944 | 0.98× |
| Comunidad Valenciana | 512,207 | 0.87× |
| Galicia | 296,713 | 1.21× |
| Castile and León | 260,549 | 1.14× |
| Canary Islands | 255,484 | 0.98× |
| Basque Autonomous Country | 235,410 | 1.2× |
| Castilla-La Mancha | 206,738 | 0.97× |
| Aragon | 170,640 | 1.24× |
| Region of Murcia | 141,765 | 0.79× |
| Principality of Asturias | 124,406 | 1.01× |
| Balearic Islands | 105,101 | 0.72× |
| Extremadura | 95,458 | 0.85× |
| Cantabria | 65,987 | 1× |
| Navarre | 65,947 | 1.01× |
| La Rioja | 29,014 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 6.71× | Music & Radio |
| S.S.C. Napoli | 16× | Sports |
| Manchester City F.C. | 5.89× | Sports |
| Local food | 4.14× | Food & Beverages |
| NBA playoffs | 6.11× | Sports |
| Hoodie | 4.63× | Fashion & Accessoires |
| Champion (sportswear) | 2.74× | Fashion & Accessoires |
| A.C. Milan | 4× | Sports |
| FC Bayern Munich | 1.98× | Sports |
| UEFA Champions League | 1.72× | Sports |
| Crunchyroll | 4.78× | Games |
| Hair conditioner | 3.46× | Beauty & Wellness |
| Conforama | 2.56× | Home & Garden |
| YouTube Music | 3.18× | Internet & Social Media |
| Los Angeles Lakers | 4.26× | Sports |
| Real Madrid Baloncesto | 3.07× | Sports |
| Mexico | 1.58× | Travel & Leisure |
| Manchester United F.C. | 2.37× | Sports |
| Motorsport | 2.27× | Cars & Mobility |
| Movistar | 1.57× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.21 |
| Tradition | CONSERVATISM | 1.21 |
| Early Adopter Mentality | POWER | 1.11 |
| Social Media Usage | JOY | 1.1 |
| Community Orientation | OPEN | 1.05 |
| Risk Appetite | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| China | 5.5% |
| Philippines | 5.0% |
See NBA audiences in other countries
More Basketball audiences in Spain
- Real Madrid Baloncesto (2,890,223)
- Valencia BC (1,763,097)
- Los Angeles Lakers (1,600,883)
- NBA Finals (1,530,597)
- NBA playoffs (1,430,268)
Frequently asked questions
How many fans does NBA have in Spain?
NBA has an estimated audience of 4,525,742 people in Spain, concentrated in Community of Madrid and Andalusia.
What is the gender split and age of NBA fans?
30.0% of NBA fans are female, 70.0% are male, with an average age of 37.8 years.
Which brands do NBA fans like most?
NBA fans show strongest brand affinity for Livemusic (6.71×), S.S.C. Napoli (16×), and Manchester City F.C. (5.89×) over the country average.
Where do NBA fans live in Spain?
NBA fans in Spain are most concentrated in Community of Madrid (reach 1,096,228), Andalusia (reach 963,605), and Catalonia (reach 930,944). These three regions account for the largest share of the active audience.
What other brands do NBA fans also like?
Beyond NBA itself, the audience over-indexes on S.S.C. Napoli (16×), Manchester City F.C. (5.89×), Local food (4.14×), and NBA playoffs (6.11×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.