A data profile of the people who buy, follow and care about NBA in Spain — modelled from more than twelve digital signal sources. NBA has an estimated audience of 4,612,339 people in Spain.
The average NBA fan in Spain is 37.8 years old, more male, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Andalusia, Catalonia.
Top brand affinities include Basketball, UEFA Champions League, Real Madrid Baloncesto, with strongest over-indexing on Basketball (1.87× the country average).
Demographically, the NBA audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical NBA fan in Spain is more male, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Basketball.
The key figures that characterise the NBA profile in Spain.
30.0% are female, 70.0% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 37.8 |
| Estimated audience size | 4,612,339 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide NBA audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.9% |
| China | 5.3% |
| Philippines | 4.8% |
Where the NBA audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Community of Madrid | ~1M | 1.24× | |
| 02 | Aragon | ~200K | 1.24× | |
| 03 | Galicia | ~300K | 1.21× | |
| 04 | Basque Autonomous Country | ~200K | 1.20× | |
| 05 | Castile and León | ~200K | 1.14× | |
| 06 | Principality of Asturias | ~100K | 1.01× | |
| 07 | Navarre | ~60K | 1.01× | |
| 08 | Cantabria | ~60K | 1.00× | |
| 09 | Catalonia | ~800K | 0.98× | |
| 10 | Canary Islands | ~200K | 0.98× | |
| 11 | Castilla-La Mancha | ~200K | 0.97× | |
| 12 | Andalusia | ~900K | 0.94× | |
| 13 | Comunidad Valenciana | ~500K | 0.87× | |
| 14 | Extremadura | ~90K | 0.85× | |
| 15 | La Rioja | ~30K | 0.85× | |
| 16 | Region of Murcia | ~100K | 0.79× | |
| 17 | Balearic Islands | ~90K | 0.72× |
The strongest cross-interests of the NBA audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Milwaukee Bucks | Sports | 4.80× | ||
| 02 | Los Angeles Lakers | Sports | 3.71× | ||
| 03 | NBA Finals | Sports | 3.50× | ||
| 04 | NBA playoffs | Sports | 3.50× | ||
| 05 | LeBron James | Sports | 3.35× | ||
| 06 | National Women's Soccer League | Sports | 3.25× | ||
| 07 | Real Madrid Baloncesto | Sports | 3.08× | ||
| 08 | SD Eibar | Sports | 2.17× | ||
| 09 | Creative Commons | Technology & Electronics | 1.95× | ||
| 10 | Basketball | Sports | 1.87× | ||
| 11 | Manchester City F.C. | Sports | 1.87× | ||
| 12 | Arsenal F.C. | Sports | 1.72× | ||
| 13 | Juventus F.C. | Sports | 1.67× | ||
| 14 | Premier League | Sports | 1.64× | ||
| 15 | Manchester United F.C. | Sports | 1.64× | ||
| 16 | UEFA Europa League | Sports | 1.63× | ||
| 17 | Serie A | Sports | 1.61× | ||
| 18 | Twitch | Games | 1.58× | ||
| 19 | Tour de France | Sports | 1.57× | ||
| 20 | UEFA Champions League | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.14× | |
| Career Orientation | POWER | 1.11× | |
| Patriotism | CONSERVATISM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| DIY Mentality | THRILL | 0.77× | |
| Creativity | OPEN | 0.81× |
NBA has an estimated audience of 4,612,339 people in Spain, concentrated in Community of Madrid and Andalusia.
30.0% of NBA fans are female, 70.0% are male, with an average age of 37.8 years.
NBA fans show strongest brand affinity for Basketball (1.87×), UEFA Champions League (1.53×), and Real Madrid Baloncesto (3.08×) over the country average.
NBA fans in Spain are most concentrated in Community of Madrid (reach ~1M), Andalusia (reach ~900K), and Catalonia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond NBA itself, the audience over-indexes on UEFA Champions League (1.53×), Real Madrid Baloncesto (3.08×), Los Angeles Lakers (3.71×), and NBA Finals (3.5×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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