Michael Jordan Audience in United States

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Michael Jordan has an estimated audience of 13,025,931 people in United States. 38.9% are female, 61.1% are male, average age 30.4. Top regions: California, Texas, Florida. Top brand affinities: NBA Finals, NBA playoffs, WNBA, New York Knicks, NBA.

The average Michael Jordan fan in United States is 30.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include NBA Finals, NBA playoffs, WNBA, with strongest over-indexing on NBA Finals (5.04× the country average). Demographically, the Michael Jordan audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Michael Jordan fans

Demographic split for Michael Jordan audience in United States
MetricValue
Female38.9%
Male61.1%
Average age30.4
Estimated audience size13,025,931

Audience persona

The typical Michael Jordan fan in United States is more male, around 30.4 years old, with strong Luxury Orientation tendencies and a notable affinity for NBA Finals.

Top regions in United States

Top regions ranked by reach for Michael Jordan in United States
RegionReachAffinity
California1,379,1780.96×
Texas1,248,4951.11×
Florida971,4531.1×
New York797,6741.1×
Illinois682,2451.57×
North Carolina555,7201.42×
Georgia489,3001.22×
Ohio425,3621.06×
Pennsylvania423,2780.97×
New Jersey365,1061.1×
Michigan349,6461.03×
Virginia339,8111.07×
Indiana308,1331.29×
Tennessee297,3851.14×
Arizona283,4411.07×
Massachusetts257,2081×
Maryland256,7901.15×
Washington240,0280.92×
South Carolina224,2371.14×
Alabama223,2561.23×
Missouri213,5661.02×
Louisiana202,0001.2×
Wisconsin196,6051×
Minnesota192,5401.03×
Kentucky180,1111.1×
Colorado177,0090.86×
Oklahoma160,0791.11×
Connecticut134,1981.03×
Mississippi130,1211.21×
Oregon128,9860.86×
Nevada119,7630.95×
Arkansas116,6421.09×
Iowa112,5901.05×
Utah105,0380.9×
Kansas97,1310.95×
Nebraska60,7220.93×
West Virginia57,9300.96×
New Mexico51,2510.78×
Idaho51,1640.78×
Hawaii45,0090.8×
Washington, District of Columbia38,0080.97×
New Hampshire37,6350.73×
Rhode Island35,7410.86×
Maine35,7320.77×
Delaware31,1230.87×
Montana27,3130.76×
North Dakota25,7430.96×
South Dakota25,7000.85×
Alaska21,0070.75×
Vermont13,3980.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michael Jordan audience
BrandAffinityCategory
NBA Finals5.04×Sports
NBA playoffs4.83×Sports
WNBA4.7×Sports
New York Knicks5.77×Sports
NBA2.22×Sports
Boston Celtics4.02×Sports
Chicago Bulls4.08×Sports
Los Angeles Lakers3.17×Sports
Oklahoma City Thunder3.54×Sports
NBA TV4.77×Sports
Brooklyn Nets4.76×Sports
LeBron James3.22×Sports
Minnesota Timberwolves4.53×Sports
Utah Jazz4.98×Sports
Cleveland Cavaliers3.95×Sports
Caitlin Clark3.99×Sports
Los Angeles Clippers5.02×Sports
ESPN25.05×Sports
NFL Network2.69×Sports
Chris Paul7.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michael Jordan audience
TraitClusterScore
Luxury OrientationPREMIUM2.66
Early Adopter MentalityPOWER1.93
LGBTQ+ IdentityOPEN1.91
Risk AppetiteTHRILL1.88
Convenience OrientationPREMIUM1.11
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Michael Jordan
CountryShare
United States48.1%
Brazil6.7%
Italy5.1%

See Michael Jordan audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Michael Jordan have in United States?

Michael Jordan has an estimated audience of 13,025,931 people in United States, concentrated in California and Texas.

What is the gender split and age of Michael Jordan fans?

38.9% of Michael Jordan fans are female, 61.1% are male, with an average age of 30.4 years.

Which brands do Michael Jordan fans like most?

Michael Jordan fans show strongest brand affinity for NBA Finals (5.04×), NBA playoffs (4.83×), and WNBA (4.7×) over the country average.

Where do Michael Jordan fans live in United States?

Michael Jordan fans in United States are most concentrated in California (reach 1,379,178), Texas (reach 1,248,495), and Florida (reach 971,453). These three regions account for the largest share of the active audience.

What other brands do Michael Jordan fans also like?

Beyond Michael Jordan itself, the audience over-indexes on NBA playoffs (4.83×), WNBA (4.7×), New York Knicks (5.77×), and NBA (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.