Rascasse Audience Intelligence

Michael Jordan Audience in United States

A data profile of the people who buy, follow and care about Michael Jordan in United States — modelled from more than twelve digital signal sources. Michael Jordan has an estimated audience of 12,387,580 people in United States.

#33among Basketball in United States#118among Person in United States#214in Sports

The average Michael Jordan fan in United States is 30.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NBA Finals, NBA playoffs, WNBA, with strongest over-indexing on NBA Finals (5.04× the country average).

Demographically, the Michael Jordan audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Jordan fan in United States is more male, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA Finals.

Category: Sports · Type: Person · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Jordan profile in United States.

Audience size
12.4M
in United States
Gender
38.9%♀
61.1% male
Age
30.4
average years
Country rank
#2879
Person in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Jordan fans

38.9% are female, 61.1% are male, average age 30.4.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Michael Jordan audience in United States
MetricValue
Female38.9%
Male61.1%
Average age30.4
Estimated audience size12,387,580
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Michael Jordan audience in United States
Age bracketShare%
16-1944%
20-2922%
30-3916%
40-4911%
50+7%
Fig. 04

Worldwide distribution

46.9%

of the worldwide Michael Jordan audience comes from United States.

Worldwide audience distribution share by country for Michael Jordan
CountryShare
United States46.9%
Brazil7.0%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Jordan audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Jordan fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~600K1.46×
02North Carolina~500K1.38×
03Indiana~300K1.29×
04Alabama~200K1.26×
05Mississippi~100K1.26×
06Georgia~500K1.21×
07Louisiana~200K1.19×
08South Carolina~200K1.18×
09Oklahoma~200K1.15×
10Arkansas~100K1.15×
11Kentucky~200K1.13×
12Maryland~300K1.12×
13Tennessee~300K1.10×
14Texas~1M1.08×
15Ohio~400K1.06×
16Virginia~300K1.05×
17Iowa~100K1.05×
18New Jersey~300K1.04×
19Arizona~300K1.04×
20North Dakota~30K1.04×
21Florida~900K1.03×
22Missouri~200K1.03×
23Michigan~300K1.02×
24Connecticut~100K1.02×
25New York~700K1.01×
26Wisconsin~200K1.00×
27Minnesota~200K0.99×
28Nebraska~60K0.99×
29Kansas~100K0.98×
30West Virginia~60K0.98×
31Pennsylvania~400K0.97×
32Massachusetts~200K0.94×
33Washington, District of Columbia~40K0.94×
34South Dakota~30K0.94×
35Nevada~100K0.92×
36Delaware~30K0.92×
37Utah~100K0.91×
38California~1.5M0.89×
39Washington~200K0.88×
40Rhode Island~40K0.87×
41Oregon~100K0.85×
42Colorado~200K0.83×
43Montana~30K0.83×
44Alaska~20K0.83×
45Idaho~50K0.82×
46New Mexico~50K0.82×
47Hawaii~50K0.81×
48Maine~40K0.78×
49New Hampshire~40K0.75×
50Vermont~10K0.64×
Fig. 06

Affinity by region

Affinity by region — Michael Jordan, United States
0.64×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Jordan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Jordan audience
#·InterestCategoryAffinity×
01Chris PaulSports7.69×
02James HardenSports5.98×
03New York KnicksSports5.77×
04Giannis AntetokounmpoSports5.32×
05ESPN2Sports5.05×
06NBA FinalsSports5.04×
07Utah JazzSports4.98×
08NBA playoffsSports4.83×
09NBA TVSports4.77×
10Brooklyn NetsSports4.76×
11WNBASports4.70×
12Minnesota TimberwolvesSports4.53×
13Chicago BullsSports4.08×
14Boston CelticsSports4.02×
15Cleveland CavaliersSports3.95×
16Oklahoma City ThunderSports3.54×
17LeBron JamesSports3.22×
18Los Angeles LakersSports3.17×
19NFL NetworkSports2.69×
20NBASports2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Jordan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Jordan audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Risk AppetiteTHRILL1.07×
SustainabilityBALANCE1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Jordan audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.57×
TraditionCONSERVATISM0.57×
Need for SecurityCONSERVATISM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Jordan have in United States?

Michael Jordan has an estimated audience of 12,387,580 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michael Jordan fans?

38.9% of Michael Jordan fans are female, 61.1% are male, with an average age of 30.4 years.

03

Which brands do Michael Jordan fans like most?

Michael Jordan fans show strongest brand affinity for NBA Finals (5.04×), NBA playoffs (4.83×), and WNBA (4.7×) over the country average.

04

Where do Michael Jordan fans live in United States?

Michael Jordan fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Jordan fans also like?

Beyond Michael Jordan itself, the audience over-indexes on NBA playoffs (4.83×), WNBA (4.7×), New York Knicks (5.77×), and Giannis Antetokounmpo (5.32×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Jordan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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